<p>Forecasts suggest that commercial sales on social networks will reach about US $2.9 trillion by 2026. The benefits of doing business online far outweigh the challenges it brings with the ability to sell across borders, reach new customers, flexibility, and relentless expansion in the future. But how to get started with this digital revolution with countless opportunities? Here is a guide to start selling online easily and quickly today!</p><p> </p><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d012a3da9240da58b3f2_800x800.png" alt="How to sell online - Ultimate guideline for newbie"></figure><h3><strong>The essentials of an online store</strong></h3><p>Currently, in addition to traditional stores, online goods are considered a must-have factor of many brands. To develop stronger, in addition to a good product, business owners should not ignore the important factors below!</p><h4><strong>Brand Name</strong></h4><p>Brand Name - The brand name is considered the first element that customers contact even before starting to shop or use the products and services of the brand. The brand name is important because it helps customers identify businesses and services. In addition, a good brand name can speak to the brand's personality and what the brand is aiming for.</p><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d0218740cc23d7e68053_800x800.png" alt="Brand Name"></figure><blockquote><p>Brand Name - Brand Name</p></blockquote><p>The superiority of a brand name lies in that it engages customers, stimulates their curiosity, and sets them apart from other brands.</p><p>Given the importance of brand names, it s no surprise that a perfect name requires more than choosing a catchy word or phrase. A structured, strategic brand name selection process will allow you to create the right brand name for your business.</p><p>Examples of brand names include Mailchimp, Shopify, Groupon, etc...</p><h4><strong>The Importance of a Good Brand Name</strong></h4><p>A good brand name will need to meet the following factors:</p><ul><li><strong>Unique</strong>: The brand name should be unique, not duplicate or similar to the brands already available on the market. You should choose a short and memorable brand name. Dove and Olay are two brands with short, memorable but still prominent Brand Name</li><li><strong>Memorable</strong>: Of the many brands that customers will be exposed to, you need to choose a name that they can remember as soon as they are exposed.</li><li><strong>User Friendly</strong>: A User-Friendly Brand Name is a simple, not overly complicated brand name. The Groupon brand name is a good example. The name is simple, unique, memorable, and impressive. When reading through the name, users can imagine the service Groupon offers is group promotions...</li></ul><h4><strong>Steps to Build an effective brand name</strong></h4><p>Here are some steps to create a unique and impressive brand name:</p><ul><li><strong>Step 1</strong>: <strong>Identify the target audience </strong>(Identify demographic information, age, gender, location, occupation, interests,..)</li><li><strong>Step 2</strong>: <strong>Define brand personality: </strong>Once you have defined your target audience, you can continue to define your brand personality. Start by identifying the values shared by your brand and that prototype, such as convenience or affordability. Then, consider how those values can be expressed verbally, visually, or emotionally to help position your brand</li><li><strong>Step 3: Come up with a brand name idea: </strong>Once you ve narrowed down your target audience and defined your brand personality, you can start brainstorming brand name ideas. Think slowly and jot down a list of ideas before choosing the most appropriate name.</li><li><strong>Step 4: Narrow the list: </strong>Once you have made a list of all the names that you apply, consider whether they meet the criteria of a good brand name or not.</li><li><strong>Step 5: Check Brand Name Availability: </strong>Once you ve narrowed down your list, check their availability using domain name search engines, social media accounts, USPTO, etc... See if this brand name is already in use.</li></ul><h4><strong>Website Design </strong></h4><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d0303a32a208d7871dbe_800x800.png" alt="Website Design "></figure><blockquote><p>Website Design for a Website</p></blockquote><p>From landing pages to shopping carts, your brand identity should be recognizable and consistent across every step of the buyer s journey. Similar to your company name, the visual elements on your website will be closely tied to how customers perceive your brand. Before even seeing your product, potential customers will likely see your web design first, so it s important that it communicates the impression you're aiming for.</p><p>For e-commerce business owners with no design experience, e-commerce platforms with ready-made themes are the top choice. Some commonly used platforms are BigCommerce, Shopify, WooCommerce,... The themes are paid or free depending on the needs of the user.</p><h4><strong>Implementing Marketing</strong></h4><p>Even before your store launches, you can start by marketing your brand to start attracting a steady stream of customers.</p><p>One of the best marketing tactics is to adopt a multi-channel approach, leveraging multiple sales channels to create a consistent brand experience across all touchpoints. Using channels like email newsletters, paid advertising, and SEO, you'll be able to get your name out to your customers before they even see your product.</p><p>Some effective marketing channels are Instagram, Facebook, Pinterest, TikTok,... Social media marketing is not only a great opportunity to interact with your customers, but many social platforms even offer the ability to sell products right from your profile.</p><h4><strong>Selection of shipping method and fulfillment</strong></h4><p>Unless your business only sells digital products, you will need to choose the shipping method as well as the form to deliver products to customers.</p><p>Please choose reputable fulfillment units with superior product quality and fast shipping time if you sell white-label products or print products as required...</p><p>Printway is one of the prestigious units in the field of <a href="https://printway.io/"><strong>fulfillment </strong></a>that sellers can choose in the journey to conquer the international market.</p><h3><strong>Choose the type of products you can sell.</strong></h3><p>Before you start brainstorming the design and experience of an online store or even your company name, you'll need to decide what products to sell. The decision itself is a strategy, as what you sell will impact every other business decision you make.</p><p>Currently, there are two types of products that you can trade:</p><h4><strong>Product</strong></h4><p>These are types of products, services, and essential goods, which are in high demand or popular. They can be physical products or digital products. These are products that people need and make up the majority of online sales, such as clothing, children's toys, food, etc...</p><h4><strong>Products by industry, by niche</strong></h4><p>Niche products often group goods for customers with more needs. These items are unique, unique, and often made in small batches or produced on demand. They can be a handmade necklace, a custom leopard for the iPad, or a custom-made cup.</p><h4><strong>Methods of choosing business products</strong></h4><p>Provide products that solve the problems that customers are facing, and make improvements to product features to create competitive advantages with products on the market. The search for new markets has not been done by competitors.</p><p>Products by hobby: Products hit the passion, and preferences of customers</p><p>Products with branding potential: You ve identified a potential product that can solve consumer problems and comes from passion. So, what s next? Creating a resounding brand message can set you apart in the competitive e-commerce space. Here are some ways to check if your product has branding potential. For example: What problem does your target audience want to be solved? How do you position your product? How will the website be designed to attract customers,...</p><h3><strong>Where can you sell online?</strong></h3><p>Diversity is the key to success, and the same is true in business. With multiple sales channels, businesses can easily generate additional revenue for their website.</p><p>Every customer s shopping journey is different, and so are their shopping habits. Some customers only shop on Amazon, but there are also customers who like to shop on Etsy or social networking platforms. In other words, without omnichannel sales, you could lose sales opportunities to your competitors.</p><h4><strong>Selling on Facebook</strong></h4><p>With nearly 3.45 billion monthly active users, <a href="https://www.bigcommerce.com/essentials/facebook/">Facebook </a>holds tremendous potential to leverage new audiences and scale globally. Not only is it a space for friends and family to connect online, but in recent years, the platform has also become a hub for e-commerce brands.</p><p>With Facebook Marketplace, customers can interact with your brand and even make purchases directly from your Facebook Business Page. The platform is mobile-friendly and free, and Facebook Shops is also fully customizable, allowing you to import existing product categories or create new ones on the platform.</p><h4><a href="https://printway.io/blogs/news/bat-dau-ban-hang-tren-tiktok"><strong>Selling on TikTok</strong></a></h4><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d03e30093fdd71b36caf_800x800.png" alt="Selling on TikTok"></figure><blockquote><p>Selling on TikTok</p></blockquote><p>TikTok is the leader in social e-commerce platforms and is gradually expanding its influence in many countries around the world. Now with the ability to link products, advertise, and the ability to shop directly, TikTok is an e-commerce platform that you should consider.</p><p>According to eMarketer, TikTok's social commerce capabilities come from the platform's focus on advertising products that appear as original videos on users' feeds, the For You section. Beneath each ad, buyers can tap the Buy Now button linked directly to the seller's e-commerce website to complete the purchase.</p><h4><strong>Selling on Instagram</strong></h4><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d04b8740cc23d7e68064_800x800.png" alt="Selling on Instagram"></figure><blockquote><p>Selling on Instagram</p></blockquote><p>With 70% of shoppers looking to <a href="https://support.bigcommerce.com/s/article/Sell-on-Instagram?language=en_US#how-it-works">Instagram </a>to discover products and 1 billion active users, it s safe to say that it s one of the fastest-growing social platforms on the market.</p><p>Instagram is the perfect space to share branded images with photos, videos, and user-generated content. Instagram serves as a great social media platform to drive traffic and conversions.</p><p>To start selling on Instagram, you can set up Instagram Shopping and upload product categories and start creating tags for each item.</p><h4><a href="https://printway.io/blogs/news/ban-hang-tren-etsy"><strong>Selling on Etsy</strong></a></h4><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d057051cb8d122a4a873_800x800.png" alt="Selling on Etsy"></figure><blockquote><p>Sales on Esty</p></blockquote><p>A popular marketplace for artists and creators, Etsy is the <a href="https://www.bigcommerce.com/articles/omnichannel-retail/how-to-sell-on-etsy/">ideal place to sell </a>handmade, tailor-made, and vintage products. Despite being a relatively niche market, Etsy still caters to those who sell digital products and many other casual products such as clothing or household products...</p><h4><strong>Selling on eBay</strong></h4><p>Well-known as the auction platform of products, eBay is also an e-commerce marketplace that sellers can leverage to trade products. The product categories on eBay are not limited but diverse from clothing, home decorations, and vintage items,... This market provides space for all types of businesses. This diversity also makes it more difficult for sellers to find the right location as well as how to stand out from the competition.</p><h4><strong>Selling on Walmart</strong></h4><p>Walmart is often known as a popular brick-and-mortar store in the US, but you may not know, by 2021, Walmart Marketplace has surpassed 100,000 sellers, nearly double the number registered in 2020 which shows Walmart has huge potential for online retailers. They want to sell in the US market.</p><p>As the world s largest omnichannel retailer, Walmart allows sellers to build their product portfolios, manage inventory, and set prices, as well as fulfill orders and get paid efficiently with no setup or monthly fees.</p><h4><strong>Selling on </strong><a href="https://printway.io/blogs/news/amazon-seo-tools"><strong>Amazon</strong></a></h4><figure class="image"><img src="https://cdn.printway.io/lzi/64e9d06330093fdd71b36cc0_800x800.png" alt="Selling on Amazon"></figure><blockquote><p>Selling on Amazon</p></blockquote><p>One interesting thing about Amazon is that up to 49% of shoppers often refer to and search for products they need to buy on Amazon. So it is not a surprise that Amazon has become a household name among the world's most popular selling platforms.</p><p>Amazon ranks third among the world s largest online marketplaces, something Amazon gives the retailer is the ability to reach a wide audience and expand its global reach.</p><p>Amazon offers FBA (Fulfillment by Amazon), which allows sellers to ship large quantities of their products to Amazon's global order fulfillment centers and quickly get products into customers' hands.</p><h4><strong>Selling on Pinterest</strong></h4><p><a href="https://printway.io/blogs/news/quang-ba-san-pham-print-on-demand-tren-pinterest"><strong>Pinterest </strong></a>allows sellers to focus more on making great products and less on building their reputation. 77% of weekly Pinners have discovered a new product or brand on Pinterest.</p><p>Pinterest is also developing many seller support features such as Pinterest for Business, sellers can pin products, display prices, price updates, etc...</p><h3><strong>Conclusion</strong></h3><p>Selling online in 2023 brings endless opportunities for sellers with many support tools and sales platforms. Please refer to the steps to build a store from the first steps right in this article and start launching your store today!</p><p>May be useful to you:</p><ul><li><a href="https://printway.io/blogs/news/tiktok-ads-format"><strong>TikTok Ads </strong></a>Format<a href="https://printway.io/blogs/news/tiktok-ads-format"><strong>: Everything you need to know</strong></a></li><li><a href="https://printway.io/blogs/news/du-lieu-thuong-mai-dien-tu-2022"><strong>E-commerce Statistics in 2022 - Trends to Watch</strong></a></li><li><a href="https://printway.io/blogs/news/toi-uu-trang-san-pham-tren-trang-web-thuong-mai-dien-tu"><strong>9 Ways to Optimize Product Pages on E-Commerce Websites</strong></a></li><li><a href="https://printway.io/blogs/news/xu-huong-quang-cao-sang-tao-2023"><strong>Top 6 Advertising and Creative Trends for 2023</strong></a></li><li><a href="https://printway.io/blogs/news/4-xu-huong-nguoi-tieu-dung-mong-doi-trong-nam-2023"><strong>4 things consumers expect from </strong></a>Brands<a href="https://printway.io/blogs/news/4-xu-huong-nguoi-tieu-dung-mong-doi-trong-nam-2023"><strong> in 2023</strong></a></li></ul><p><i><strong>Source: BigCommerce</strong></i></p>