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Ecommerce Selling Guide

Is Selling on Amazon FBA Still Worth It?

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Hanh Hoang

Sep 14 2022 4 minutes

Is Selling on Amazon FBA Still Worth It?
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In 2021, Amazon's total consolidated net sales amounted to US $469.82 billion, US $127.78 billion of which was generated through international revenue channels. North America was the largest operating segment, achieving net sales of more than US $279 billion for the year. It can be said that Amazon has been far ahead of many other competitors in the market. For sellers, taking advantage of this business channel, and especially the perks that FBA service, Fulfillment by Amazon is still the top factor that they should consider. So, with 85% of Amazon sellers using FBA, is selling on Amazon FBA still worth it? Let's find out soon!

What is Fulfillment by Amazon?

What is Fulfillment by Amazon?

According to Amazon, FBA is a service that allows you to outsource order fulfillment to Amazon. At which the seller will perform storage of his goods at Amazon warehouses. When a customer orders a product, Amazon is responsible for packaging and shipping from this center to the customer! The advantage of Fulfillment by Amazon is to reduce the burden of packaging, shipping, and customer service for the seller.

Discover the 04 advantages of using FBA

With 85% of Amazon sellers using FBA, let's take a look at some of the reasons why it's so popular!

Discover the 04 advantages of using FBA

Help Sellers Receive Buy Boxes Faster

Buy Box is a display on the product details with an Add to Cart that customers can use to add items to their cart. When one of your listed items appears as a default on the product page, you win the Buy Box, increasing your chances of selling that item.

If you are a Fulfill buy merchant (Fulfill buy merchant (FBM) you must meet all of the conditions listed below to be able to obtain a Buy Box.

  • Sales Account Type: You must have a professional sales account.
  • Performance indicators: Order Error Rate, Order Cancellation Rate, and Late Delivery Rate are indicators that determine eligibility, the better you perform, the higher your chances of being eligible for Buy Box. You can view your status on the Account Status page.
  • Order volume: In order, for Amazon to accurately evaluate your performance, they require you to have enough order volume (which varies between categories).

If you sell FBA, you will automatically be eligible for a Buy Box.

Leverage a large number of users on Amazon

Amazon now holds almost half of the e-commerce market and has become so popular that the platform has changed consumers' search and shopping behavior.

In the past, shoppers used Google to search for products they needed to buy. By 2021, up to 71% of consumers would go directly to Amazon to search for prices, reviews or make purchases on the platform.

As Amazon will increasingly expand its market share in more countries if you're a seller on the platform, use FBA as a way to increase brand visibility and future business growth.

Opportunity to use tools and features for faster delivery

If you are wondering whether to go into FBA business this year, start planning to take products to FBA as soon as possible. If you use FBA to sell, you're not only growing and expanding your brand, but you're also helping customers get the perks that only FBA sellers can offer.

When using FBA, you will have access to tools such as:

  • Shipping region automation. This feature sets up delivery locations for one- and two-day delivery based on Amazon warehouse location and your preferred shipping services.
  • Delivery speed report: Analysis is a valuable part of the FBA seller network. This report allows you to assess which SKUs are keeping delivery speed up and which tools need to be applied to ensure faster delivery.
  • Automatic Product Classification: Amazon automatically lists your products as standard or oversized based on their weight and size.
  • These are a few of the many features available to Amazon FBA sellers to maximize delivery and shipping times.

Reduce the anxiety of transportation and cargo management

If you are a small business and do not have enough resources to manage and ship goods to customers, using FBA is the perfect choice! FBA supports all stages, from packaging, and transportation to customer care. Businesses using FBA will save time, effort, and resources.

How long does it take to start FBA sales?

To start selling FBA, the first step is to be prepared. If you already have a major product line to ship, the average time to launch a product is within 3 months, as 55% of Amazon sellers do. Many sellers only take about 6 weeks to ship FBA.

During the peak shopping season, be prepared to ship one month in advance to ensure availability in Amazon warehouses during the sale season.

How much money can an FBA vendor make per month?

Most sellers on Amazon make at least $1,000 per month, and some sellers can make more than $100,000 per month.

50% of Amazon sellers make between $1,000 and $25,000 a month, which translates to annual sales of between $12,000 and $300,000.

13% earn $25,000 to $250,000 / month, resulting in annual sales of $300,000 to $3,000,000.

22% of sellers earn less than $500 / month

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Hanh HoangHanh Hoang is a marketing leader at Printway, with 4+ years of hands-on experience in Print-on-Demand, eCommerce marketing, and cross-border selling. She works closely with POD sellers to optimize product strategies, customer experience, and growth performance. If you’re looking for practical insights and proven strategies to run and scale a successful eCommerce business, explore Hanh’s articles on Printway’s blog, where real-world experience meets actionable guidance.