Hanh Hoang
Jan 08 2023 •3 minutes
2023 has arrived, the trends have started to shift and many changes will take place this year. Consumer demand is also changing and they are also expecting innovations from brands. In this article, we learn 4 things that consumers are expecting from brands according to research from experts from Thedrum.
Cyber attacks and the leakage of users private information and data are on the rise in 2022. A survey in the United Kingdom found that 39% of businesses have reported a cyberattack in the past 12 months .
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Enterprise customers must feel safe that their data is not sold to third parties, and the companies they interact with have measures in place to avoid cyberattacks. By 2023, it is predicted that marketers will pay attention to tools such as artificial intelligence (AI) and blockchain to secure user data.
If used properly, these deployments will help businesses stay ahead of their competitors as strong cybersecurity will improve reliability and strengthen customer retention.
Storytelling is a sales technique that uses the power of persuasion. It is important for every business that customers lead from them through the use of services and products. Many marketers predict that 2023 will be the year that businesses apply storytelling to attract customers.
Image Source: Freepik
To build a successful storytelling, the sales journey must be divided into 3 parts including the beginning, the middle, and the end. Potential customers need to see their problems and difficulties solved by the services and products of the business. For example, the deployment of network security software, and the use of case studies will improve the reliability of the business to attract and retain customers.
Thanks to Alexa speakers and Google Home, natural conversations between users and search engines to find information or services have become a popular method of finding information. For example, questions like Who is Liz Truss? will provide users with information from an authentic Wikipedia page on the Internet to answer a user's question. Question-answering content will thrive in 2023 as a conversational marketing tactic to drive traffic to a website.
Voice search is often used by people with disabilities such as the visually impaired. Harnessing this technique is equally beneficial for businesses as part of their integration efforts.
Increase relationships with influencers.
Research shows that word of mouth, which is basically consumer recommendations, remains one of the most effective marketing techniques. Customers trust a product if someone they know recommends it to them.
Influencers have a huge following and get paid to promote the brand's products to their audience. The potential numbers that the brand will receive when the audience interacts with the brand through this method
Remember to match the right audience of influencers with the right product and develop long-term relationships with influencers to create authenticity, convincing the audience to believe in the service and the product they are using.
New and increasingly unique content marketing trends continue to gain traction in 2022. But businesses also need to be alert to the potential that these methods bring and study the customer file to see which form is the best fit for their customer group.
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Happy Selling!
Source:By Liam Thornton| SEO Content Executive, The Drum
