Hanh Hoang
Nov 02 2022 •6 minutes
The newsletter is one of the old forms of email marketing but still brings certain effects for businesses. This form provides customers with appropriate knowledge, content and increases their engagement with the brand, in addition to Newsletter is also an effective conversion tool to increase profits at a very small cost. So what is a newsletter and how to create an attractive Newsletter? Let's find out soon!
A newsletter, also known as a newsletter, is a form of a periodic email to customers and partners who have previously registered on a specific day for the purpose of updating information, offers, or events... Depending on the needs, marketers or business owners can send newsletters weekly, weekly, or monthly.
The advantage of a Newsletter is that customers who receive news are often the ones who actively provide their information and email to businesses and they are not afraid to receive the news that businesses provide.
This is an effective means for businesses to express messages, introduce events and ideas to customers in a specific and separate way.
Whether you are a large or small business, newsletters still have potential benefits in your marketing strategy. What are these benefits, let s explore immediately below
According to a survey by Campaignmonitor, 64.1% of small businesses use email marketing. 64% of millennials consider email the most personal marketing channel because it allows customization for each subscriber. In addition, newsletters or emails are sent directly to the customer s inbox, creating a direct, close, and intimate connection for the recipient. This is quite important because many buyers love the feeling of being directly connected with the brand before they make a purchase decision.
Not every customer decides to buy after visiting your store or website, they will most likely only visit once and never come back. If sellers can convince customers to leave emails, they can continue to communicate and convince customers to return to buy. In general, newsletters or email marketing is a good way to keep in touch with customers as well as turn them into future customers.
Promotions and discounts are powerful motivators for customers to buy products. On Shopify, the largest e-commerce sales platform on the planet, it recorded $6.3 billion with 47 million shoppers on Black Friday and Cyber Monday sales.
With every form of marketing, businesses need a plan as well as tactics to drive effective revenue. What are these tactics? Let s find out with Printway immediately.
There are many things business owners can exploit when using email marketing in general and newsletters in particular. For each newsletter sent to achieve the maximum effect, sellers need to determine the purpose for each newsletter sent:
If you want to send newsletters professionally, choosing email software is very important. Good software will help you evaluate the effectiveness of campaigns. There are now many free and paid applications that help sellers market email more easily. Some applications you can refer to are:
In addition to the content you want to convey, the design of each newsletter must reflect the personality of the brand. In addition to using the design available in the application, you can actively design the newsletter according to the will and direction that the brand is going to. In addition to using regular text, you can add gifs, videos, and infographics to the newsletter to make customers more vivid and attractive.
Fortunately, today s email platforms allow users to be proactive with many unique, novel templates with the ability to customize to match the color and personality of your brand.
For example, MailChimp allows you to choose the layout from the available templates, then you can adjust the color and logo to match the brand. If you have your own design or have a professional IT team, you can collaborate with them to easily customize emails.
Choosing when to send a newsletter is important because it relates to email click-through rates. Some people choose to send newsletters on weekends, while others choose to send them on weekdays. Here is some information about email open rates that you can refer to:
MailerLite says email open rates through their app are pretty consistent regardless of email frequency. For example, monthly emails have an open rate of 40.33%, while weekly emails have an open rate of 39.6%, and daily open emails have an open rate of 37.67%.
Campaign Monitor said that newsletters sent on Friday will have the best open rate, Saturday, holidays, and weekends have a relatively low open rate, only about 17.3%, and the click-through rate of newsletters sent on Friday is also higher at 2.7% while Friday is 2.4%.
In general, there s no perfect day to send a newsletter, but you can avoid sending emails on Saturdays and Sundays, which are a break for most customers. In addition, you should also choose a fixed date to send the newsletter, creating a consistent flow of information so that customers get familiar with it and stick with it.
There are many ways to encourage customers to leave emails during the shopping process. You can:
> > > You might want to know: 4 tips to make customers actively sign up for email
For newsletters sent to customers from brands, you should use an email address with a company domain name and customize the sender name accordingly:
On an average day, each person receives 121 emails, the average email open rate is only about 18%. The email header and preheader text will motivate customers to open emails from your brand.
Keep your headline short and concise with the information that customers want.
Email applications now support tracking email open rates, click-through rates as well as the number of unsubscribed emails. You can track this information to adjust the content, as well as email delivery time accordingly.
A newsletter provides useful news sources for customers and is also a potential tool to increase sales, and conversion rates, and enhance brand awareness for your store. Start using and exploiting Newsletter today!
