04 Ways to Collect Email Addresses for Your Business

As of 2024, email marketing is still an effective form of marketing that many businesses or Print-on-demand sellers "forget." Although not a new form, email marketing still contributes vast numbers of total revenue from the digital marketing campaigns of each business. With Print On Demand sellers, email marketing is a marketing method that does not cost much effort but still brings practical effects. In this article, we'll discuss the importance of email marketing and the best ways to collect email addresses for your business.

The potential of email marketing for business

Did you know that in 2021 there are 4.01 billion email users worldwide? 87% of B2B marketers use email marketing as a channel to distribute products or services. By 2024, the number of email users could hit 4.48 billion, and almost no platform has reached reach with as strong potential as email.

Email has a usage rate of up to 90% in the US, the largest market for Print-on-demand sellers, while this number is only 69% for Facebook. 61% of people use email daily and spend 10 to 60 minutes scanning promotional emails at the beginning of the week or weekend.

According to a survey from Displayblock, 72% of people prefer to receive promotional information through email and only 17% prefer to receive information through social networks. 18% of businesses earn 70 eur profit for every 1 euro spent on marketing costs.

In general, email marketing is a form of marketing with low cost, stable efficiency with the opportunity to increase profits for each business. In the context of fierce competition such as load, there is no reason for you to reject this form of marketing full of potential.

4 Ways to Collect and Use Email Marketing Effectively

Customers are people who buy from your store or business, but to send them emails, you need to get consent from the customers themselves. The greatest strategy for e-commerce businesses to draw in and keep customers who generate cash is to find natural ways to grow your email list. Here are 4 tips you can use.

Optimize your store to stimulate email subscribers

The best time to encourage customers to subscribe to email is when they first visit a store or make a payment.

By adding a newsletter signup form on the top or footer of your store, you can encourage customers to sign up for new information about your products or events. In addition to the header or footer, you can place additional email signup boxes in any space on the web, as long as they're reasonable. It s important for sellers to let sellers know what they'll get when they sign up for email with you.

Here are some tips on how to subscribe:

• Show a popup as soon as a visitor visits the store
• Check-in when guests check out.
• Show when visitors surf 30-40-50% of the web depending on your decision
• Display on the homepage, blog, or product page as required

Offer exclusive coupons, discounts, and discounts when buyers sign up for email

Deals and discounts are great factors to stimulate customers to leave emails. Sellers can offer some incentives such as Subscribing to newsletters to get 15% Off, creating games every sale season to receive emails, and creating giveaways every month to encourage customers to sign up for emails.

In short, sellers can take advantage of every holiday, every opportunity to place a subscription box to increase the rate of customers signing up as well as returning to the store after receiving promotional emails.

Take surveys and short quizzes

An attractive way to grow your email list is through surveys or short quizzes. Sellers not only get more information about their customers but also get to know their contacts and interests. From there it is easy to divide them into different audience groups, which is convenient for later mail flow development.

Add an email subscription call button on social media channels

Many customers follow their favorite brands on social media to get product information. The seller can urge customers to leave an email in each post or put a link in the introduction on each page.

Setup Email Flows for Each Customer

Collecting emails from new customers is the first step in this marketing process. Once you have an email, sellers should set up to send email streams according to each audience. The email flows that need to be prioritized in each campaign will include:

• Welcome series email: Email used to welcome new customers to sign-up emails but have not made a purchase action. Sellers can continuously send mail within 1 month with incentives and promotions to promote customers to order.
• Browse abandonment automation: This email is for customers who have viewed your products but have not put the product in the shopping cart. The seller can send back the list of products that customers have viewed with a 10-20-30% discount.
• Abandoned Added-to-cart: This is a mail flow for customers who have dropped products into the cart but have not yet checked out. This email will serve as a reminder to customers about the products they are intending to buy.
• Customer Thank You Flow: Thank you emails are sent after the customer completes the purchase of the product, allowing sellers to express gratitude to the buyer. In addition, sellers can add bonuses such as referring friends to receive 10-20-30% discounts, and sharing useful tips/tricks about the product.
• Instructional emails: Include product manuals, and notes on storage, use, cleaning, or assembly of purchased products. This will help customers see interest and have a better experience when buying. Note, with this email series, sellers should not integrate any promotional or marketing content.
• Product review: Product review is how the seller listens to the customer experience with your product. This feedback will help the seller develop and improve the quality of the product and is the premise for new customers to decide whether to buy the product or not. Flow can include two review emails within 45 days of the customer placing an order, and can offer customers a coupon or coupon to encourage them to return.
• Cross-sell and upsell email: is a technique to help sell products at higher prices or sell additional products, Cross-sell & Upsell email can suggest to customers of the products and related to the samples they have purchased, upsell by combo and offer to customers reasonable preferential prices.
• Birthday Email: Can include 2 emails 10 days before the birthday and deal on the customer's birthday. The seller can celebrate their special day with customers through discounts, free delivery, and extra gifts when ordering to

Segmentation of email recipients

Segmenting the list of email recipients increases email open rates and clicks on associated links. According to Mailchimp research, emails with specific customer segments have a 59.99% increase in click-through rates and a 14.64% increase in email open rates. Before sending a batch email, the seller can try the first stage of testing according to each group to review email performance.

Some of the factors sellers can rely on to segment the email flow are:

• Demographics (age, gender, company position, income, etc.)
• Email engagement (split into high email engagement and low email engagement to set new email flow reasonably)
• The level of customer spending (VIPs - High-income buyers, buyers at discounts - often place orders when receiving vouchers, buyers because of the brand - loyal customers often buy but have a clear price awareness)
• User behavior on the website (Customers who visited the page, customers who signup but did not visit the page, people who viewed a page on the store but did not view another page, etc.)
• Personal preferences: With Print-on-demand sellers, sellers can focus on sending detailed emails to niches such as niche dogs, cats, book lovers, etc.

Email marketing brings a large number of customers to Print On Demand sellers in particular and online businesses in general. In email marketing, sellers have more space because customers are the ones who actively want to receive information from you. Take advantage of this tool to boost sales throughout the year!