Hanh Hoang
Aug 07 2022 •3 minutes
FBA also known as Fulfillment By Amazon is a form of merchant warehousing support provided by Amazon itself. With many outstanding advantages, FBA is preferred by many sellers for the year-end sale season! So to really succeed when going to FBA orders, what do sellers need to prepare? Let's find out!
Q3, Q4 is the most important time for FBA sellers, here are some special events that sellers can prepare to sell FBA on Amazon:
In addition to important holidays such as Christmas, Thanksgiving, Black Friday and Cyber Monday are events held in all markets where Amazon has a presence.
What steps should sellers take to make sure they are ready for the peak sales season at the end of the year? Here is a checklist of some things that sellers should prepare before going to Fulfillment By Amazon.
Before going for any FBA shipment, the seller should also check the inventory storage limit. This is an important step as it will decide how much inventory the seller can send to Amazon warehouses.
Under FBA s inventory storage limit policy, you won t be able to create new shipments until your inventory level falls below the limit for that type of storage . If there is limited inventory, you should use the services of 3PL units to optimize for the next sale season.
Proactively work with suppliers as soon as possible so that you have enough time from the production of the product to the delivery date. Doing this step well in advance will give you enough time in case of unexpected problems that may arise.
You can also compare your sales from last year s sale season and orders in recent months to decide the number of items for this year s sale season. You should start researching and deciding on order quantities at least 7-9 weeks before the important holidays start.
Most major holidays in the second half of the year take place in November and December. Each holiday has its own cut-off time, sellers need to actively choose products and ship before the holidays take place.
With Black Friday or Cyber Monday, Amazon has fixed sale dates for these holidays, so you don t need to ship too early, just have it ready in Amazon s warehouse two weeks before the holiday. For Thanksgiving or Christmas, the item needs to be in Amazon warehouses from November, because this is the time when customers start shopping!
To create a good listing, you need to know what search terms you are targeting. The product you are selling will be the first keyword that you need to research. You can use Keyword Wizard or Google Keyword Planner to search for potential keywords. The criteria for choosing a keyword include:
Search volume: (showing monthly searches for a given keyword): the higher the better.
Relevance : (reflects how similar that search is to the original keyword): the higher, the better.
Competitors : (indicates how many listings you are competing with if you choose to optimize for a certain keyword): the lower, the better.
Another important thing when preparing for year-end FBA sales is to make sure your ads are conversion optimized and that you're not wasting on keywords that generate little or no sales.
You can remove keywords that spend more than your advertising cost of sales ( advertising cost of sales (TACoS), and keywords that don't convert into sales.
Make sure you always run before holidays such as Thanksgiving and Christmas Day so that the goods arrive on time for customers, avoiding refunds due to slow shipping.
Here are 5 things that sellers should prepare for the upcoming Q3-Q4 sales season. Print On Demand sellers are now able to fulfill FBA orders from Printway. Printway is providing fulfillment by fulfillment by Amazon for all products manufactured in the Vietnam market. Please refer to the service information and FBA order fulfillment instructions here !
