Hanh Hoang
Jan 31 2023 •6 minutes
Are you looking for the most effective ways to create viral videos on the TikTok platform? Stop right here because we will provide you with the most specific instructions for your brand to have effective viral videos on the platform!
Defeating Google and quickly becoming the website with the most visits, TikTok is a social e-commerce platform that brings many effective promotion and marketing opportunities for all brands.
With more than 1 billion TikTok users with more than 80% being millennials or Gen Z, TikTok is a platform for young people, the main consumers in every household. Up to 34% of customers who participated in the survey said TikTok is the platform they spend the most time on. However, there is no guarantee that users will spend their time watching the videos you produce on this platform with many attractive short videos.
Source: Hootsuite
Viral videos on TikTok help potential customers see your brand, remember your brand and, importantly, perform the shopping and tracking behaviors you direct them to. To achieve the goals you want, you need to tap into the needs of TikTok users, know what they want, leverage TikTok's algorithm to create advantages and create content that people want.
However, there is one thing that every marketer or brand owner needs to remember, which is that building viral videos is good but not enough. Brands need to maintain momentum with consistent, long-term TikTok marketing strategies that help TikTok channel become an effective conversion channel.
Anyone can make a video to post on TikTok, but not everyone knows how to create viral content. Discover some methods that can help you go viral on TikTok right away.
The average length of a TikTok video is 21 to 34 seconds - very suitable for attracting young audiences; the majority of them prefer to watch very short videos (one minute or less) several times a day. But for a video to go viral on TikTok, you may even have to make videos shorter than the time stated above.
The top piece of advice from the Brainlabs team of paid advertising experts is that you need to pay attention to the 3-second rule. As soon as you share a video on TikTok, the algorithm will always send it to the user's For You page, but only for a short period of time. The reason for doing this is so that the platform can determine if your video is relevant and engaging (and if so, it will show it to more people).
The main metrics that TikTok measures here are watch time and completion rate. If your audience only watches a few seconds of a 30-second video before scrolling to another, then the algorithm will mark your video as boring or irrelevant and will not promote it.
So how to avoid this? You need to make sure that your video attracts the audience. The first 3 seconds are the most important, so get the customer's attention right from the first seconds.
A major reason that keeps many people from using TikTok is the fun and entertainment it provides.
Studies show that Tiktokers come to the platform over and over again because it " lifts their spirits ." Meanwhile, Gen Z, the main audience of TikTok uses the platform because it is entertaining, up to 87% of Gen Z think TikTok is a place for comedy and entertainment content.
Some brands such as Chipotle and Ryanair have built their core message on the app through adventurous humour content. Often, the value of entertaining videos is laughter, and customers are willing to revisit these videos over and over, which triggers TikTok's algorithm to make videos go viral. With millions of views on a single video alone, this tactic will work extremely well.
TikTok is now the foundation of internet trends, and the trends can be extremely powerful. They create opportunities for your content to create or be part of a chain reaction in which awareness is built on awareness.
Image Source: Clipchamp
TikTok has made it faster and easier than ever to create social media content as well as consume it. Of TikTok's extremely high number of users, a significant portion (83%) have posted their own videos. This makes TikTok an ideal place for these user-generated snowball effects.
Marketers can think about trends in two ways:
Actively catching trends: To produce content on TikTok, marketers need to be aware of what trends and trends your audience is willing to spend time exploring. You can save relevant ideas, sounds, or creative content and immediately start the process of creating your own videos. Don't catch the trend too late because videos will be difficult to attract customers' attention.
Create a trend yourself: A voiceover, effect, or piece of music can make your video go viral. The beauty of creating a trend is that users actively create content that uses elements that your brand integrates and posts on their own TikTok channels.
> > > You may want to learn more: How to connect with your target audience on TikTok
Hashtags are used to increase the visibility of your content, when using these hashtags, users can easily search for relevant content and participate in the challenges that the brand poses.
Source: amirarticles
Hashtags are also one of the most important factors for TikTok's algorithm to rank your content and help viewers understand what your video is about.
You can create brand hashtags with the brand name or campaign name you are working on to easily spread the video and see the videos made by users if available. In addition, you can search for appropriate hashtags through TikTok's search engine. Note, use 3-5 hashtags that match the video content you create.
Useful, engaging, and shareable content is also an important factor in creating viral videos on TikTok. People often find it difficult to resist good content and are often willing to share it with relatives, friends, and colleagues.... The content that is proven to be able to attract users is:
Interacting with your audience is important to building followers on TikTok. Customer feedback also contributes to building brand personality. If you want to build a dynamic, youthful brand that attracts Gen Z, brand feedback can be a little witty, fun, trendy, etc...
TikTok is an intuitive platform, and editing videos with unique effects makes it easy to make users feel interested and your content becomes more attractive. Available editing tools such as Capcut are very handy in creating videos. You can also use existing templates to save time. But it is best to edit in your own style to create unique and different videos.
TikTok is a great platform for sharing videos, but you should not miss the opportunity to promote your videos on other social media channels. Promotion helps increase engagement and attract new followers.
There is actually no specific number for a video to go viral, however, the effective engagement rate is said to be 4% views to like, meaning that for every 1,000 views there are 4 likes. This 4% rate indicates that your content is being engaged and will have a chance to go viral.
In general, a video with views between 250,000 and 1 million views is considered viral on TikTok.
Yes, TikTok's algorithm does not rely on an account's followers to determine whether their content is going viral. Therefore, an account with little or no followers can go viral easily.
There is no specific frequency to create viral videos, but posting content regularly will increase the chances of your channel and content getting more recommendations.
Conclusion:
Building engaging content tailored to a specific audience on TikTok is an opportunity for every business to grow on the platform. Start creating your own content today.
With e-commerce sellers focusing on personalized, print-on-demand products, sellers can order sample products from Printway to make product videos and create them according to their wishes. Get to know more about products here!
Contact our team right here to get the most timely and accurate support
> > > Learn more: 3 tips to get started on TikTok for small business
Reference source: Hootsuite, Fanbyte
