Tiktok Ads Formats - Everything you need to know

The format of TikTok Ads Format has developed strongly since TikTok <a href="https://thred.com/tech/tiktok-ousts-google-as-most-popular-domain-of-the-year/#:~:text=Thanks%20to%20Gen%20Z%20and,at%20least%20for%20now%2C%20anyway.">overtook Google </a>and became the most visited website. TikTok has adapted many of its advertising platform features and services for brands. It is important for merchants and advertisers to know which advertising options are most suitable for them and how to use them.In 2021, TikTok's estimated revenue is <a href="https://thred.com/tech/tiktok-ousts-google-as-most-popular-domain-of-the-year/#:~:text=Thanks%20to%20Gen%20Z%20and,at%20least%20for%20now%2C%20anyway.">$4.6 billion </a>, up 142% annually. Marketers are paying attention to the benefits of TikTok advertising and are looking to take action to take advantage of TikTok Ads. The app's 3 billion downloads in the past few years is a great opportunity to reach a large salary of customers ready for brand ads.Today, TikTok users are mostly Gen Z and advertising with Gen Z can be a big challenge. As many as <a href="https://www.digitalmarketingcommunity.com/indicators/gen-z-ad-blocking-motivations-2019/#:~:text=Too%20many%20ads%20are%20annoying,they%20are%20using%20ad%2Dblockers.">51% </a>Gen Z internet users say they are using ad-blockers. This is a formidable age group because of the ability to spend up to 143 billion dollars and as many as 63% of these user groups use TikTok every day (more than Instagram), brands are starting to brainstorm to find the best ways to reach them.<figure class="image"><img src="https://cdn.printway.io/lzi/6512b35f9f47f1e619d90587_800x800.png" alt="Tiktok Ads Formats - Everything you need to know"></figure>Image Source: Fanbytes <h2>Advertising with Gen Z</h2>Gen Z is often impatient with advertising, so marketers need to reach them with advertising methods that are not the same as advertising. This will help them take the message and listen immediately. Here are some top tips that you can refer to.<h3>Keep ads short</h3>The average attention span for Gen Z is 8 seconds, so your paid ads need to capture the attention of this audience during that time period. Think hard to build creative content that captures the attention of users in the first few seconds.<h3>Make sure the content is relevant</h3>The second reason Gen Z blocks ads is that these ads are too intrusive or include irrelevant information. So identify your audience to make sure they only see the content they want to see. ROI and performance metrics will also have a more positive impact thanks to this!<h3>Connect with Influencer</h3>Three out of four teens say they follow at least one influencer on social media, and users tend to trust influencers. Therefore, collaboration between creators will make your ads more credible.<h2>Why use TikTok ads?</h2>Sweeping in the marketing world like a storm. Up to <a href="https://www.tiktok.com/business/en/blog/6-takeaways-from-our-latest-kantar-study">67% </a>of TikTok users agree that TikTok ads attract their attention, 10% more than other platforms. The core of TikTok is fun, entertainment and trust are its values and will not trade its values with ad formats.So how much does an ad on TikTok cost? TikTok ads cost $10 per 1000 views (CPM) with a minimum requirement of $500 for paid campaigns. So is this cost worth it?There is no denying that advertising on TikTok is effective. TikTok integrates advertising content in smart and sometimes surprising ways to attract viewers and keep them on the platform longer. TikTok Ads Format also ensures users are always stimulated with <a href="https://www.tiktok.com/business/en/blog/6-takeaways-from-our-latest-kantar-study">72% </a>inspiring ads.TikTok is also a trend-catching platform, with 7 <a href="https://www.tiktok.com/business/en/blog/6-takeaways-from-our-latest-kantar-study">10 people finding </a>that TikTok is creating 21% more trends than other platforms. Brands have exploited advertising trends and created interactive videos to promote user-generated content and spread brand awareness.The above figures speak to the effect that TikTok Ads bring to marketers. It can be said that TikTok is holding the throne for advertising campaigns. But to be successful, you need to understand TikTok's advertising formats, how they work, and the effect they bring to the brand.<h2>TikTok advertising formats - TikTok ads formats</h2>There are currently 6 TikTok ad formats available if you use TikTok for Business. Each works differently and delivers different results. That's why it's important to understand these formats for your brand and the goals you want to achieve in each campaign.<h3>Infeed-feed ads</h3><figure class="image"><img src="https://cdn.printway.io/lzi/6512b388af8b18e2bd8c9d71_800x800.png" alt="Infeed-feed ads"></figure>In-feed Ads are ads that appear on a user's feed when they surf the For You page (FYP), in-feeds ads that appear between user-created content. Each video is about 1 minute long, and TikTok designs them to match the content of other content creators, creating a sense of uniformity for users on the app.<ul><li>Advertising parameters:</li></ul>Aspect ratio: 9: 16, 1: 1, 16: 9File format: .mp4, .mov, .3gp, or .aviLength: From 5-60 seconds (TikTok suggests a suitable length of 9-15s)<ul><li>Objectives</li></ul>The In-feed ads format is a good choice to attract traffic to the landing page. Video In-feed ads will include a CTA button to a URL, so this type of ads will be best suited to increase revenue and conversion.<ul><li>Top tip</li></ul>Infeed ads are so easy for users to skim, that brands need to think of ways to engage their audience. Whatever the method, your ads need to stand out in this context. Music is also a must for creating more interactive content.Outstanding example<a href="https://sf-tk-sg.ibytedtos.com/obj/i18nblog-sg/videos/8eb5a281870acfe5e18da0e1f0e04751.mp4">M & S </a>created an in-feed ad campaign in conjunction with a series of TikTok comedy influencers on Valentine's Day. They captivated viewers with funny, fun lines. With over 18.5 million impressions with an average viewing time of up to 4 seconds, M & S ads perfectly matched other content in FYP and humorously raised brand awareness.<h3>Top-view ads</h3><figure class="image"><img src="https://cdn.printway.io/lzi/6512b3be2ca6a25ef311f354_800x800.png" alt="Top-view ads"></figure>Top-view ads appear as soon as a user opens the TikTok app. These ads can be up to 60 seconds long and ensure visibility because they are the first content that users see when they use TikTok.Advertising parameters:<ul><li>Aspect ratio: 9: 16</li><li>File type: .mp4, .mov, .mpeg, .3gp or .avi</li><li>Duration: 5-60s allowed. (TikTok recommends 15 seconds)</li></ul>ObjectivesTop-view ads are used to increase brand exposure and awareness. These are the most impactful types of ads because they appear within the first 3 seconds of the user opening the app. With this position, Top-view ads are the perfect place to increase the visibility of your brand. <a href="https://www.tiktok.com/business/en/blog/6-takeaways-from-our-latest-kantar-study">72% </a>prefer TikTok's TopView ad format over other formats. Full-screen images and audio experiences are what make this type of ads so effective.Top TipUsing high-quality videos and engaging content will generate interest as soon as users start using TikTok. Focus on being creative and bringing something new to the users you are targeting.Outstanding exampleSports clothing brand Ellesse used <a href="https://www.tiktok.com/@ellesseofficial/video/7011158445990661381?is_from_webapp=1&sender_device=pc">Top-view ads </a>to create an online concert that allowed purchases led by influencers. The Top-view ad aggregated videos that Fanbytes created against the background of Zara Larsson's song "Right Here." The ad appeared before the concert began, capturing user interest.The ad received over 1.8 million views and over 31 thousand likes, and the hashtag also reached 4.2 billion views.<h3>Brand Takeover ads</h3>Similar to Top-view ads, Brand Takeover ads appear when someone opens the TikTok app for the first time. The only difference is that these ads are Brand Takeover Ads that force users to view image information for 5 seconds that cannot be skipped and then convert into In-feed ads that users can skim through.<figure class="image"><img src="https://cdn.printway.io/lzi/6512b3f97bc861213f488dfc_800x800.png" alt="Brand Takeover ads"></figure>Advertising parameters:<ul><li>Aspect ratio: 9: 16</li><li>File type: .mp4, .mov, .mpeg, .3gp, avi, jpeg or png</li><li>Duration: 3-5 seconds</li></ul>ObjectivesCreate maximum attention and brand recognition. Since users can t skip the first seconds of these ads, you'll have a better chance of engaging your audience. These ads are impactful and are great for raising brand awareness.Top TipDeliver the message the brand wants quickly. You only have a few seconds to CTA with the brand take-over ads, so take advantage of attracting customers right in the first seconds.Outstanding exampleMakeup brand TooFaced created an ad <a href="https://www.facebook.com/TikTokForBusiness/videos/too-faced-brand-takeover/1027977400922449/">Brand Takeover </a>that increased their sales and brand awareness. They wanted to help build brand popularity and awareness while using a powerful CTA. That's exactly what they did. This influential ad showcased their products and showed viewers exactly what to do. In just one day, the ad garnered <a href="https://www.tiktok.com/business/en-GB/inspiration/too-faced-9">7.6 million views </a>incredible views, including 2.54 million unique views.<h3>Spark ads</h3>Spark ads are used for videos you've created on your account. This type of ad allows you to promote your content while still counting every new engagement and view for your original video. This is a great way to make sure your content reaches an engaged audience.Advertising parameters:There are no restrictions as this type will use videos that you have posted on the channel.ObjectivesBuild real engagement, leveraging existing content to help brands build credibility on the platform. Spark Ads make it feel more trustworthy because the content is pulled from the brand's own feed.Top TipMake sure to use video content that is engaging enough for customers to notice, you can already post high engagement. In that case, Spark ads will perform better and pay higher ROI.Outstanding exampleJOAH Beauty has implemented a TikTok influencer marketing strategy to optimize with Spark Ads. They optimize their content and continue to exploit them with paid ads. Spark ads have provided a great opportunity to promote posts effectively. The campaign attracted a total of 14 million views, reaching a 14% engagement rate with branded content on TikTok.<h3>Branded hashtag challenge</h3><figure class="image"><img src="https://cdn.printway.io/lzi/6512b74451de65703d5b8511_800x800.png" alt="Branded hashtag challenge"></figure>Branded hashtag challenge is the king when it comes to UGC User Generated Content. This is where brands can encourage users to participate in the trends they create through branded hashtags. TikTok offers 3-6 day packages with media placement and tutorials. Investment is the key to creating a branded hashtag challenge.Advertising parameters:It is similar to other types of video ads.ObjectivesBuild engagement and increase organic reach. Branded hashtag challenges are often successful and viral. The more people use your hashtags, the better traction your brand will have.Top TipMake your hashtags memorable and interesting.Outstanding example<a href="https://www.asos.com/">ASOS </a>came up with a hashtag challenge called <a href="https://www.tiktok.com/tag/AySauceChallenge"># AySauceChallenge </a>. They asked users to "create their ASOS feel" and show off 3 best outfits in 3 weeks. They leveraged <a href="https://videos.ctfassets.net/hmlfzp7zz7qk/6RXenNICHlkiFmooWEfzvQ/70356ed8084ac5d8764c84a4f59e1b9d/UK_ASOS_ODM_AySauce_Preview_02.09__1___1_.mp4#t=0.1">influencers </a>to help spread the challenge and this brought over <a href="https://www.tiktokforbusinesseurope.com/inspiration/asos">1.2 billion video views </a>in just 6 days.<h3>Branded effect</h3><figure class="image"><img src="https://cdn.printway.io/lzi/6512b7503785e8161c60caf6_800x800.png" alt="Branded effect"></figure>Branded effects are sometimes known as special effects, stickers, and TikTok branded lenses are where brands can create their own interactive filters for TikTok users to use. Branded effects can last up to 10 days at a time and are highly customizable.You can use green-screen effects in which filters are displayed on the user's head as they record or interactive effects such as a game, challenge, or experience...ObjectivesPromote UGC and increase the engagement rateTop tipCreate fun content that is highly interactive. Branded effects relate to the TikTok community and allow them to interact with each other. Be creative about the content you want users to create with your brand.Outstanding exampleAgency MediaCom has launched a celebration campaign for the TV program Changing Rooms. They have used <a href="https://www.tiktok.com/@craigcastle_/video/7006372376132717830?is_from_webapp=1&sender_device=pc">branded effect </a>to illustrate Dulux's new product line <a href="https://www.dulux.co.uk/">Dulux </a>on users' walls. MediaCom has used creators from fields such as lifestyle, comedian, family, etc.... to ensure content is engaging and highly interactive.<h3>Influencer marketing</h3>Although this is not technically an advertising format, working with influencers is just as important as other types of advertising. Brands want to invest heavily in influencer marketing because it provides ROI, recall and targeting. If you combine TikTok Ads with influencer marketing you can achieve explosive results.ObjectivesThe best TikTok ads are those that use influencers. Research shows that partnering with creators on TikTok can increase ad recall rates by up to 27%. Ads for TikTok featuring a creator combination result in 83% higher engagement rates. The reason lies in the fact that influencers know what their followers like and they have chosen the right type of audience as well as the best way to introduce the brand to their followers.Top TipOne of the most important things that brands need to remember when investing in influencer marketing is to choose the right creators. Gen Z are savvy and they can quickly spot ads that are embedded in the content they watch. Make sure that any influencers you work with are genuinely interested in your product or service and want to promote it. It will help you deliver your message in an authentic, engaging way and drive successful advertising campaigns.Outstanding example<a href="https://fanbytes.co.uk/burger-king-fanbytes-case-study/">Burger King </a>ran a marketing campaign using influencers to promote sustainability, organic, and even vegetarian products in their fast food industry. They collaborated with 8 influencers in the areas of comedy creation and lifestyle to build the campaign. The result resulted in 575 thousand views and 17% engagement rate.<h2>What type of advertising is best suited for my brand?</h2>The above are the ad formats available to suit different brand marketing needs from driving app installs, increasing traffic to landing pages, increasing brand visibility and awareness, to building authentic engagement and organic reach, or simply making things interesting.But the truth is that ad formats and types are only one part of creating incredible results when using TikTok ads. They can turn creative content into high-performance campaigns. To do that, you need to improve your content.Understanding what the different TikTok ad formats can offer you is the first step to thinking about your ad campaign. But the next step is that you have to really understand your audience on TikTok to be able to create videos that inspire and excite them. After all, they are on TikTok because they like TikTok.So, get to know this social media platform. All the optimization tips won't help if your content isn't a good fit. Instead, think about what your target audience's ideal For You page looks like and create something they'll want to see.Read more:<a href="https://printway.io/blogs/news/bat-dau-ban-hang-tren-tiktok">3 Tips to Get Started on TikTok for Small Business</a><a href="https://printway.io/blogs/news/ban-hang-print-on-demand-tren-tiktok">Start selling Print On Demand on TikTok with Shopify</a><a href="https://printway.io/blogs/news/cach-ket-noi-target-audience-tren-tiktok">How to connect with your target audience on TikTok</a>Source: https://fanbytes.co.uk/

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