Hanh Hoang
Jun 06 2022 •5 minutes
"A website that doesn't optimize conversion rates will be like a car without wheels - It won't get you anywhere" . Conversion rate plays an important role in helping business owners increase sales revenue. After all, the ultimate goal of every marketing, SEO, or promotion strategy is still revenue. So every seller needs to make efforts to improve the conversion rate of the store. In the article below, let's explore 8 ways to improve conversion rates for your Print On Demand store!
There are usually two types of conversion rates that sellers can be familiar with.
Your entire sales funnel will be built on both macro and micro conversions, and in the customer journey, the process will be similar to the following:
To optimize conversion rates, sellers need to know exactly what is happening on their website or store. Then make improvements to the best fit!
Increased conversion rate means that the sales revenue of the store is also increasing, this is what every business and individual is aiming for when starting a business. Here are 8 strategies that sellers can apply to increase the conversion rate in e-commerce.
One of the fastest ways to improve conversion rates is to make sure the product is delivered to the right group of people who need it. Sellers can do this with paid ads on different platforms. But creating ads is not enough, if you can not convert from traffic to leads, advertising is meaningless. So when doing any ads, sellers need to optimize them to increase revenue from paid ads.
If the seller opens a store on BigCommerce or Shopify, extensions and support applications can be used to integrate Facebook / Google ads within the platform they sell. Some applications that sellers can refer to are:
By choosing the goal of increasing conversion rates or sales, Facebook and Google s algorithms will work to improve your store s conversion rate from paid ads.
According to JungleScout's Q4 consumer report, up to 80% of customers expect free shipping when ordering a certain amount of products, and 66% of consumers expect free shipping for all online orders. With sellers selling on the e-commerce floor, free shipping will encourage customers to order without worrying too much about the cost of payment.
Note, that to avoid losses or minimize order profits, sellers can set minimum purchase thresholds to encourage customers to make more purchases. Another way to make free delivery to customers is to incorporate shipping costs into product prices. This makes the product price slightly higher than the common ground but still acts as a motivation to make customers order.
Just like freeships, vouchers, and discount codes can also encourage customers to become buyers. The most familiar form of providing vouchers to customers as well as integrating email for the marketing process is later pop-ups.
Pop-ups are a small window to get information, data or offer promotions, usually appearing when customers visit the website homepage. To encourage customers to convert, sellers should provide valuable information such as discounts or free shipping,...
Platforms now have many applications that support popup design to help sellers increase conversion rates. If building a store on BigCommerce, sellers can use the Better Coupon Box app to create promotional vouchers for customers. With Shopify, Spin To Win is a free app that allows sellers to create lucky spins that offer discount vouchers to guests.
Abandoned Cart is an email or Pop-ups that automatically shows up to customers who have added products to the cart but have not yet made a purchase. The purpose is to remind customers of items they have purchased but have not paid for.
According to Klaviyo's report, e-commerce stores that regularly send Abandoned Cart emails to customers will generate more revenue.
Sellers can use integrated applications on sales platforms such as BigCommerce, Shopify, and Wix to automatically send Abandoned Cart emails to customers. A free application sellers can try is Privy.
Social media platforms such as Facebook, Twitter, Instagram, TikTok,.... is fertile ground for Print On Demand sellers. Posting products on these platforms allows sellers to reach more potential customers. In addition, social networks are two-way communication channels, sellers can interact, and answer questions or questions of guests directly.
Research from Consumerist shows that 70% of online shoppers will often consider product reviews before starting to buy. The reviews and comments after purchase will be evidence to help customers decide whether to buy products or not.
Sellers can encourage customers to post products with brand hashtags on social networks to attract new customers. Or collect reviews from customers who have purchased products to increase the average conversion rate.
More than half of all internet traffic comes from mobile devices, with 65% of customers aged 18-24 using smartphones to shop, optimizing websites with the right look and function on mobile is a necessary step to increase conversion rates. The store.
Fortunately, most marketplaces or platforms that support Print On Demand in particular, and products on e-commerce platforms, in general, have been optimized on mobile devices. Sellers can further customize to make their store smoother and easier to increase conversion rates.
When buying on e-commerce platforms, customers need to know product information such as size, color, product parameters, etc... By providing enough information that customers need, sellers can increase their trust and encourage them to hit the buy button.
One customer benefit of providing full parameters is to minimize the possibility of customers returning products. However, sellers should also establish clear shipping and return policies to reduce the rate of customers refusing to receive goods.
There are many ways to improve store conversion rates for sellers Print On Demand. By optimizing the store as well as promotion strategies, and improving the conversion rate intelligently, sellers can increase sales effectively and easily. Take the initiative to monitor, monitor and research your store carefully to really improve your conversion rate!
