Hanh Hoang
Jan 08 2022 •4 minutes
Whether you're an avid football fan or not, probably every Print-on-demand seller can't miss the opportunity to double the profit for a print-on-demand store during the Super Bowl. As the most watched sport on TV every year in the US, for print-on-demand sellers, the Super Bowl is not merely a sporting event but also an opportunity to drive sales. Everything about the Super Bowl screams money. So what are the things that print-on-demand sellers need to pay attention to go to the victory camp on this sale day? Let's find out in this article!
Source: Sports Illustrated
The Super Bowl, also known as the American Football Super Cup, is an annual championship cup match, taking place on the first Sunday of Monday. This year, this day falls on February 13, which is held with the National Football League of America.
This sports event has been held since 1967 and is usually started on the first Sunday of February. This day is also known as Super Bowl Sunday.
Photo by John Munson / Associated Press
In a country where people have a high sporting spirit like the US, it is not too strange that rugby football becomes a king sport loved by people. Since the beginning of the organization, the Super Bowl has become the program with the highest viewership in the United States with an audience of hundreds of millions of people.
In addition, Super Bowl is also broadcast in more than 170 countries, accompanied by extremely elaborate programs during the break with the appearance of a series of world celebrities.
With more than 50 years of existence, the Super Bowl has become a legendary symbol of American culture that no American is unaware of.
According to a report by statista as of 2021, Americans plan to spend an average of $74.55 for the Super Bowl.
Statistics on spending on Super Bowl
For avid fans, this number can reach billions. About 13% of Americans plan to hold or attend parties during the Super Bowl in 2021. This number has also decreased due to the impact of the epidemic. However, total spending on the Rugby Super Cup is estimated to reach $13.9 billion by 2021.
To find the best ideas for Super Bowl day, do not forget to refer to the tips suggested below.
The audience of Super Bowl day is relatively wide, but most of them are sports lovers, you can target specific audiences in each niche such as:
Niche designed according to the teams
Niche by the name of the players
Super Bowl Day symbols such as rugby balls, protective hats, etc...
T-shirts are one of the best-selling products on Super Bowl day but are also limited products with many copyright-related issues. Sellers should pay attention to some factors when designing T-shirts, such as:
So if you can not use the name or logo of the team, how to sell and hit the psychology of customers? Sellers can design products with quotes such as "11 players, 1 heartbeat," "Don't keep calm, it's football season," and "Get your game face on.".. Sellers can also design with events, Super Bowl venues such as 2021 Tampa, Florida; 2022 Los Angeles; 2023 Glendale, Arizona or use the colors of the teams and countless other ideas to create your own product.
Some inspirational quotes often used in design on Super Bowl day are:
Because it is not possible to directly use the logo or name of the teams on their designs, sellers should take advantage of the color sets similar to the colors of the teams. Thanks to these characteristic colors, customers can recognize their favorite teams. The application of this color is not only applied on the shirt but also applied on hats, ornaments, or products such as flags, keychains,...
Before implementing color schemes or creative designs, sellers should do research to see which teams are popular and supported. This will help sellers determine the size and preferences of the audience as well as evaluate sales potential.
There are many potential products that sellers can promote on Super Bowl day, which can not ignore products such as:
With helmet design, rugby pictures and pictures of players playing football,...
In addition to these products, sellers can also refer to the product list at Printway at: https://printway.io/collections/all
Before the Super Bowl takes place on February 13th, sellers can start running ads and sending promotion lists about Super Bowl products from the beginning of January. This will help customers understand preferential information and increase conversion rates for the store!
