Dieu Linh
Aug 09 2024 •14 minutes
With print-on-demand merchants, Halloween and Christmas are estimated to be the biggest holidays which help them skyrocket revenue. However, in order to have a successful Halloween season, it's crucial for sellers to start planning early. This means choosing the top-selling product types that meet customer demand and staying on top of trending designs to make your offerings stand out.
In this article, we'll share key customer insights for Halloween and recommend the best products to sell this season based on what customers are looking for. Be sure to read to the end to discover the trending designs for Halloween 2024 that will help you get ahead of the competition.
Now, let's dive into the details of customer insight in Halloween.
According to a Statista report, the four main categories American shoppers focus on during Halloween are costumes, decorations, candy, and greeting cards. In 2023, Americans spent the most on spooky outfits and costumes, totaling around $4.1 billion, with an average spend of just under $37 per person. Additionally, over 70% of those surveyed in the United States planned to celebrate Halloween or participate in related activities.
Another 2023 Statista report highlighted that about 30% of consumers in the United States intended to start their Halloween shopping in September, making it the most popular time to purchase items for the spooky season. This indicates that sellers should begin preparing products and updating trending designs for Halloween from this moment.
For many, Halloween isn't complete without wearing a spooky costume designed specifically for the occasion. However, some prefer to keep it casual, opting for comfortable outfits with Halloween-themed designs that still allow them to partake in the festivities.
This is why certain apparel products continue to be top sellers on platforms like Amazon and Etsy during Halloween:
Halloween is also the time when you can feel the nippy wind blowing under the door. This is also the perfect time for consumers to search for new items for the cool season. And sweatshirts are one the most suitable apparel items for this weather.
Similar to T-shirts in the summer, sweatshirts are a wardrobe staple in autumn and winter. In fact, Statista reports that the U.S. market for Jerseys, Sweatshirts & Pullovers is projected to generate $14.17 billion in revenue in 2024.
With such high demand, this is the item which no sellers should not miss out on updating for their online stores in this Halloween season.
Here are some types of best selling sweatshirts trusted by many sellers from Printway:
Explore details of DTF | Unisex Sweatshirt | Gildan 18000: DTF | Unisex Sweatshirt | Gildan 18000 - Sweatshirts | Printway.io
Explore details of DTG | Kid Sweatshirt | AWDis JH30J: DTG | Kid Sweatshirt | AWDis JH30J - Kid's Sweatshirts | Printway.io
Explore details of AOP Kid Sweatshirt: AOP Kid Sweatshirt - Kid's Sweatshirts | Printway.io
In addition to sweatshirts, hoodies are also highly appreciated as one of the best-selling items during the Halloween season. For many years, hoodies have been a favorite among both young and older individuals during the colder months.
For print-on-demand merchants, hoodies represent a seasonal product that can significantly boost revenue and yield high profits. Check out the top-selling hoodie in Printway here:
Explore details of DTF | Unisex Hoodie | Gildan 18500: DTF | Unisex Hoodie | Gildan 18500 - Hoodies | Printway.io
Explore details of DTG | Unisex Hoodie | Gildan 18500: DTG | Unisex Hoodie | Gildan 18500 - Hoodies | Printway.io
Explore details of AOP Unisex Hoodie: AOP Unisex Hoodie - Hoodies | Printway.io
Despite the cold weather, T-shirts remain best-sellers on shopping platforms. On Amazon, keywords like "Halloween T-shirt" still receive high search volumes, with trends gradually increasing as Halloween approaches.
That's why it's essential to apply more Halloween designs to T-shirts to increase the chances of boosting sales.
Explore details of DTF | Classic Unisex T-shirt | Gildan 5000: DTF | Classic Unisex T-shirt | Gildan 5000 - T-shirts | Printway.io
Explore details of DTG | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717: DTG | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717 - T-shirts | Printway.io
Explore details of DTG | Kid T-Shirt | Gildan 64000B: DTG | Kid T-Shirt | Gildan 64000B - Kid's T-shirts | Printway.io
The second group of best-selling products during Halloween is home decor. With print-on-demand merchants, this is also a potential market to help them increase revenue considerably. The home decor sector offers numerous new products for creative Halloween designs, making it a lucrative area to explore.
If you're looking for home decor items with high consumer demand and substantial profit potential, don't miss the following list of products.
When mentioning Halloween home decorations, ornaments are the first pick of both sellers and consumers. Consumers need a large number of Halloween ornaments to decorate their homes, and merchants must continuously update their designs to stand out from the competition.
At Printway, merchants can find a diverse range of ornaments made from various materials and in different shapes, perfect for creating innovative designs for the new season. Many best-selling ornaments from Printway are made from wood, an eco-friendly material that has attracted many consumers in recent years.
Here are some popular ornaments to consider for your print-on-demand store:
Explore details of Custom Shape 2-3 Layers Tag Custom Shape 2-3 Layers Tag - Ornaments | Printway.io
Explore details of 2 Layered Piece Wooden Ornament 2 Layered Piece Wooden Ornament - Ornaments | Printway.io
Explore details of Suncatcher Ornament Suncatcher Ornament - Ornaments | Printway.io
Canvas prints are also popular among home decor items, as hanging art prints is a way for people to express their personality and bring the Halloween atmosphere into their homes.
Print-on-demand merchants can create numerous designs in various art styles, as well as offer personalized options to meet consumer demands. With high-quality products and modern printing techniques, Printway ensures that the vibrant colors of your designs are perfectly applied to the canvas.
Explore details of Classic Canvas: Classic Canvas - Canvas | Printway.io
Explore details of Canvas: Canvas - Canvas | Printway.io
Similar to canvas prints, posters are another ideal product to scale up your POD design ideas and boost revenue for the Halloween season. At Printway, sellers can choose from various sizes and materials for posters to meet consumer demand.
Compared to canvas prints, posters are often preferred by many shoppers due to their reasonable prices while serving the same decorative function.
Explore details of Poster: Poster - Posters | Printway.io
Explore details of Framed Matted Poster: Framed Matted Poster - Posters | Printway.io
Because Halloween is estimated to be one of the biggest holidays in the United States, people tend to decorate both indoor and outdoor spaces. Therefore, some items to decorate outside spaces, like Halloween garden flags or hanging signs are also preferred by many shoppers on Amazon. Wooden hanging signs may be an excellent choice to promote online stores whose target customers loves eco-friendly materials.
By using UV printing technology, Printway makes sure the designs on both garden flags or wooden hanging signs are printed with sharp and vibrant colors.
Explore details of Garden Flag: Garden Flag - Flags | Printway.io
Explore details of Wooden Hanging Sign: Wooden Hanging Sign - 5mm - Signs | Printway.io
In addition to home decor products, many consumers enjoy decorating their bedrooms for the Halloween season. For those who love this holiday, getting a bedding set with Halloween designs is the quickest way to bring a spooky vibe into their home. That's why the keyword "Halloween bedding" is among the top search terms on Amazon.
At Printway, merchants can create designs for not only basic bedding sets but also quilt bedding sets and fleece blankets, offering a range of options to meet consumer demand.
Explore details of Bedding Set: Bedding Set - Beddings | Printway.io
Explore details of Quilt bedding set: Quilt bedding set - Beddings | Printway.io
Explore details of Fleece Blanket Fleece Blanket - Blankets | Printway.io
If you decide to sell Halloween bedding sets for the upcoming holiday, don’t forget to update your online store with pillows as well. This item allows merchants to easily create bundles for upselling this season.
Particularly, the pillows from Printway are made of poly-linen, an environmentally friendly material that many shoppers appreciate.
Explore details of Canvas Cushion Cover: Canvas Cushion Cover - Home and Kitchen | Printway.io
When it comes to home decor products, Halloween doormats are popular items among shoppers during this spooky season. Many people place these mats at their entrance doors to warmly welcome visitors.
Additionally, with doormats, POD merchants can create a wide variety of creative designs featuring 3D effects to make the creepy vibe of this special holiday. With high-quality materials and advanced printing techniques, sellers can confidently ensure customer satisfaction with their Halloween doormats.
Explore details of Doormat: Doormat - Doormats | Printway.io
Since the beginning of 2024, all types of LED lights have topped best-selling charts during major holidays such as Valentine's Day, Mother's Day, and Father's Day. Therefore, there's no reason for sellers to overlook this product type for their online stores during Halloween 2024.
In particular, sellers can easily create spooky designs on multicolor LED lights, making them perfectly suited to enhance the Halloween atmosphere.
Explore details of Custom 3D Led Light Pine Wooden Base: Custom 3D Led Light Pine Wooden Base - Lights | Printway.io
Explore details of Custom 3D Multicolor Led Light Wooden Base Custom 3D Multicolor Led Light Wooden Base - Lights | Printway.io
Explore details of Personalized Picture Frame Light Box: Personalized Picture Frame Light Box - Lights | Printway.io
In reality, custom multi-layered Halloween art pieces are one favorite of new halloween decorations among shoppers due to their unique appearance. Consumers purchase these items not only to decorate their homes but also as creative gifts for their children.
With products from Printway, sellers can create hundreds of one-of-a-kind artistic designs, as we allow customization for every layer. You can easily produce various shapes with multiple layers, ranging from two to four layers for a single product, ensuring your items stand out.
Explore details of Custom 2 Layered Art Piece: Custom 2 Layered Art Piece - Signs | Printway.io
Explore details of Custom 3-4 Layered Wooden Art: Custom 3-4 Layered Wooden Art - Signs | Printway.io
Don’t think that only the demand for costumes and home decor products spikes during Halloween. In reality, many consumers also search for small accessories featuring Halloween designs. Here are some highly profitable accessories you should consider adding to your online store this season:
With low base costs and lightweight, phone cases are a favorite product among many POD merchants. For shoppers, a personalized phone case is an affordable and easy way to refresh their phone for the season. That's why, phone cases are also appreciated as one of the trending Halloween products. This growing demand makes Halloween-themed phone cases a lucrative option to include in your store.
Explore details of Phone Case Phone Case - Phone Cases | Printway.io
For many recent years, people have been using keychains as one kind of accessory to show their personality. This will be a big mistake if you update Halloween accessories without adding keychains to the new arrival list in this season.
In the print-on-demand market, designers can easily scale up their ornament designs to create unique keychains, making them a versatile and profitable addition to your store.
Explore details of Custom 2 Layered Acrylic Keychain: Custom 2 Layered Acrylic Keychain - Keychains | Printway.io
Explore details of Custom Shape Wooden Keychain: Custom Shape Wooden Keychain - Keychains | Printway.io
Explore details of Transparent Acrylic Keychain: Transparent Acrylic Keychain - Keychains | Printway.io
In the United States, personalized masks are a promising market that can significantly boost revenue for POD sellers. During the spooky season, shoppers often use Halloween masks as a creative accessory to make their costumes stand out.
Furthermore, the masks from Printway are printed with creative 3D printing technology, which makes sure your design sharp and keeps vibrant colors.
Explore details of Cotton Mask: Cotton Mask - Face masks | Printway.io
In addition to face masks, sellers should consider adding classic caps to their online stores. This popular accessory is frequently searched by shoppers, especially during seasonal events. With the use of AOP (all-over print) technology, even a simple accessory like a classic cap can be transformed into a standout piece.
Explore details of AOP Classic Cap AOP Classic Cap - Hats | Printway.io
Halloween is also the time when adults spend a lot of time decorating their homes and searching for meaningful gifts for their beloved, especially their kids. In addition to popular apparel items like hoodies, sweatshirts, and T-shirts, here are some top POD products that customers frequently choose as Halloween gifts:
Not only in Halloween, mug is also voted as one of the best POD products to sell whoever you're a new or experienced seller because of high demand during the whole year. Along with containing beverages at parties, Halloween-themed mugs are often used as decorative items in the home.
At Printway, you can choose from a variety of mugs, including basic, two-tone, and color-changing options, allowing you to create unique and eye-catching designs.
Explore the details of White Mug: White Mug - Mugs | Printway.io
Explore the details of Black Mug: Black Mug - Mugs | Printway.io
Explore the details of Two-tone Ceramic Mug: Two-tone Ceramic Mug - Mugs | Printway.io
Explore the details of Color Changing Mug: Color Changing Mug - Mugs | Printway.io
Till now, tumblers have been voted as one of the most useful gifts for all people for any occasion and Halloween is not an exception. With a monthly search volume of 2,400, Halloween tumblers are undoubtedly one of the "hot" items this season.
Explore the details of 40Oz Stainless Steel Tumbler: 40Oz Stainless Steel Tumbler - Tumblers | Printway.io
Explore the details of 20oz Tapered Stainless Steel Tumbler: 20oz Tapered Stainless Steel Tumbler - Tumblers | Printway.io
Additionally, when selling tumblers, consider adding tumbler name tags to easily create Halloween bundles, enhancing your offerings and boosting sales.
Explore the details of Tumbler Name Tag: Tumbler Name Tag - Tumblers | Printway.io
In addition to regular tumblers, wine tumblers are also popular Halloween gifts. Halloween is a time for parties and gatherings, making wine tumblers an ideal gift for grown-ups. While mugs and tumblers are suitable for both children and adults, wine tumblers are especially preferred by adults.
Explore the details of 12oz Wine Stainless Steel Tumbler: 12oz Wine Stainless Steel Tumbler - Tumblers | Printway.io
Explore the details of 12oz Wine Tumbler Full: 12oz Wine Tumbler Full - Tumblers | Printway.io
Puzzles are considered one of the most meaningful gifts for children on any occasion, and Halloween is no exception. Sellers can create personalized Halloween puzzles, such as those with custom name designs, making them perfect gifts for kids during this special holiday.
Explore the details of Name Puzzle: Name Puzzle - Puzzles | Printway.io
Explore the details of Freestyle Puzzle: Freestyle Puzzle - Puzzles | Printway.io
Choosing high-profit products is not enough for a successful Halloween season; updating your designs plays a crucial role in attracting customers' attention and boosting sales. Let's review the classic Halloween niches and explore new trending designs that can help your products stand out.
Some famous Halloween characters which you should not miss out on your designs are Dracula, ghosts, monsters, vampires, zombies, witches, devils. Only by adding one of these characters to your design with suitable quotes, can customers feel a scary and spooky vibe.
Along with some popular characters, many types of mysterious animals like spider, bat, death's-head hawmoth, common raven, vampire squid are also the signature of Halloween atmosphere. Therefore, POD products featuring these graphics of the above animals also easily captivates customers during the holiday season.
One of the "old-but-gold" design niches is using funny puns which are related to one topic and you can apply this for Halloween. Here are some common puns you can quickly adapt to various product types and combine with other niches:
Along with some animals and characters related to the spooky season, POD merchants may research, then combine Halloween and occupation to have more specific niches to access clearer target customers. We recommend the following careers if you do not have specific ideas about expanding your Halloween design niche.
Designing graphics inspired by famous horror novels or movies is a popular approach that resonates with many customers. By following this niche, sellers can appeal to book lovers and movie fans alike. You can develop ideas based on various angles, such as specific well-known masterpieces or horror fiction writers such as Edgar Allan Poe, H.P.Lovercraft.
Besides the "old but gold" ideas and symbols, merchants need to update their designs to stay on top of current trends and meet customers' evolving demands and interests. In the print-on-demand market, trending designs are crucial in determining your "winning" products.
To help you save time researching, we've collected the latest and most promising niches for you to adapt to your products, ensuring they stand out and attract more customers.
In recent years, the Y2K trend has steadily gained popularity, showing no signs of fading. Y2K fashion, which emerged in the late '90s and early 2000s, is known for its bold, playful, and futuristic elements, inspired by the cultural and technological advancements of that era.
That's why Halloween Y2K designs stand out with vibrant colors, fun graphic elements, and charming bubble fonts, making them a perfect choice for adding a nostalgic yet modern twist to your Halloween products.
Dark Academia is another trending style that has captivated many people. This aesthetic emphasizes a love for classic literature, and a great desire for knowledge and learning. Within this niche, merchants can draw inspiration from horror novels and films.
Additionally, sellers can expand their ideas by blending classic Halloween symbols with academic aesthetic art, creating unique designs that resonate with fans of both themes.
Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces. To create a harmonious blend of the Halloween theme and the Coquette aesthetic, merchants can incorporate classic Halloween symbols alongside vibrant colors like pink and orange, as well as playful accents like bow ties.
The Presidential Election in the United States tends to be end in December 2024. Therefore, this Halloween, the design combined with the theme of the Presidential Election can be one of the hot trends on many shopping platforms. Since the beginning of the election cycle, print-on-demand sellers have found inspiration in the imagery of candidates like Donald Trump and Joe Biden, producing hundreds of best-selling designs.
This year, Donald Trump appears to be the frontrunner, but if you want to expand your designs in this niche, it’s essential to stay updated on the election events. This way, your designs can accurately reflect Americans' attitudes toward the candidates, making them more relevant and appealing to your audience.
This year, there has been a noticeable rise in designs inspired by Halloween apothecary themes. Merchants can easily create hundreds of innovative designs by combining Halloween potions with classic symbols like witches, black cats, and more. This approach allows for a unique blend of spooky and whimsical elements, making it an appealing choice for Halloween products.
In conclusion, here are the highly-profitable products which no merchant should ignore updating for their print-on-demand stores in this Halloween season. We believe that the Halloween trends 2024 mentioned above can help sellers get more creative ideas applied to their products. With the best products and great designs, we hope all POD sellers will have a successful Halloween season.
