Shopify and YouTube Launch YouTube Shop

Shopify and YouTube are collaborating to give sellers and creators a powerful new way to connect with consumers, build businesses, and share their stories.

With the launch of YouTube Shop on Shopify, merchants can easily integrate their online store with one of the world's largest entertainment platforms reaching over 2 billion monthly logged-in users to meet consumers and viewers wherever they are.

This will allow Shopify sellers to showcase products on their own YouTube channels and content.

How to connect a Shopify account with Youtube

By using Google Channel in Shopify add-on tools, sellers can activate the YouTube Shop feature and connect their Shopify account to their YouTube account to easily display products from their Shopify warehouse.

As explained by YouTube:

Creators who link their stores can display products on their funnels and benefit from Shopify's real-time inventory synchronization feature, so viewers are never disappointed to see a product out of stock. In addition, for a more seamless shopping experience, creators in the U.S. can enable onsite payments so viewers can complete their purchases without leaving YouTube.

This move by Shopify and Youtube has blurred the lines between content creators and sellers. Content Creators can sell and build complete brands, and D2C sellers can also create content as a way to find and interact with new customers!

How to sell on YouTube ship for seller Shopify

• Live: Merchants can tag and pin products at key points in the live stream and play in picture-in-picture mode for consumers to view while paying.
• Video: The seller can display the product list arranged in the product list below the video on request.
• Store Tab: A new tab will be added to the seller's YouTube channel, showcasing their entire product selection.

The cooperation of Shopify and Youtube expands the effects of social commerce

Shopify acts as a seller's retail operating system, and product details including names, images, prices, and delivery times are seamlessly updated across channels. If a product sells out, it's automatically removed from YouTube.

Sellers can also track the performance of live and on-demand videos directly from their Shopify admin, with a full view of multi-channel sales. For some qualified sellers in the United States, on-site checkout on YouTube means consumers can make purchases without leaving the platform.

Source: Social Media Today, blog.Youtube