Printway Content Executive
Dec 15 2022 •3 minutes
Statistics from Epsilon show that 80% of consumers say they would be more likely to make a purchase if the products were personalized. In this article, Printway will introduce some issues related to this industry and provide useful information for sellers.
Personalized POD (Print on Demand) - in simpler terms, it is a product that bears the customer's own brand, a unique product chosen by the customer. This allows buyers to freely customize the design of the product that you sell.
Buyers (customers) can participate more directly in products that have their own unique characteristics. They can use various niches for their own products: such as family, friends, love, ... or the trends that customers are currently fond of.
This helps sellers not only diversify their products but also provide a service that satisfies their customers.
According to the State of Personalization report by Segment, 75% of customers on ecommerce platforms want personalized experiences, but only 23% of online stores meet that demand. In addition, in 2018, personalization became the top trend worldwide.
This can be explained by the fact that a large portion of shoppers want to express and showcase their individuality and personal characteristics. At the same time, the desire to own unique products is increasingly emphasized.
Therefore, you need to pay attention to current trends and offer products that fit the trend with unique and interesting designs.
Below are some strengths that sellers can exploit in this unique product line:
Personalization has become an increasingly popular trend among customers because everyone wants to own special products that only they have. It is both interesting and satisfying to meet the needs of customers.
In addition, sellers can take advantage of this characteristic to maximize the potential of customers and increase profits.
The shopping experience and the quality of the product are some of the factors that influence the purchasing decision as well as the decision to return to buy from the same seller. Personalized products are helping sellers a lot in this regard.
A study by Bain & Company showed that 22% of customers will shop more frequently at a store that offers personalized products.
By creating relatively diverse services along with diversifying the product line while still ensuring quality, you will build a fairly good brand in the customer's shopping awareness.
When customers are satisfied with their first purchase, then your store will be the first choice when they want to buy that product again, which is highly likely. And you will also have the opportunity for repeat customers to introduce new customers, bringing in revenue and profits for you.
Because of the uniqueness of the product, this is considered a magnet for attracting customers in the POD industry. It not only allows customers to express their own products but also can bring in more profits for sellers.
According to a Deloitte study, 1 in 5 customers are willing to pay an additional 20% to own a unique 'personalized' item. Not to mention, half of customers are also willing to wait for personalized products to be created and delivered.
Because it is known as a product of the customer, this is a way for sellers to better understand the product as well as the customer's preferences.
Tools such as AI or data analytics can help you filter information, thereby providing better product suggestions for customers in the future.
These are exactly your competitive advantages!
If we consider from many aspects, personalized products still have some disadvantages, including:
Firstly, it requires a lot of effort. Every time a customer customizes a product, you will have to manually edit each design template in Photoshop before sending it to the printing workshop. Therefore, the waiting time may be longer than normal (up to 9-12 days), which can reduce satisfaction for some customers.
For some POD platforms, the ability to customize products may be limited, which can cause inconvenience for customers when the experience is not optimized.
Suitable products for personalization
You can think of popular products that also provide favorable conditions for you to easily customize designs to meet customer requirements. Such as t-shirts, mugs, ornaments, etc.
Printway can offer you timely support and high-volume campaign assistance.
Above are some introductions to personalized products that can conquer the global POD market. You can refer to these unique and interesting products!
