Printway Content Executive
Jul 31 2022 •3 minutes
Before delving into the potential market of the niche, let's learn about the target customer group of Psychic.
Gen Z is a term used to refer to the generation born between 1995 and 2012 (some argue it ranges from 1997 to 2015). They are the young generation who are growing up in the second decade of the 21st century. Most Gen Z are children of Generation X (born between 1965 and 1979) and are the next group after Millennials (Gen Y) and before Generation Alpha (α).
Worldwide, there are approximately 2.6 billion Gen Z individuals, accounting for about one-third of the global population. In Vietnam, Gen Z comprises approximately 25% of the national workforce, equivalent to around 15 million people.
Most members of Gen Z have been exposed to technology and the internet since childhood. Therefore, they always have access to updated information, as well as new trends that affect the mental and physical health of young people.
Internet and social media platforms, such as Facebook, Google, Youtube, and Instagram, allow Gen Z to quickly search for information without requiring high-level digital skills like the previous generation, Gen Y. Gen Z is known as the digital citizens of the digital age, with a mindset about money, economy, and are hoped to be the "captains" in the process of change and building a developing world in the future.
Gen Z is influenced quite a lot by spiritual life. In an age where digital technology is increasingly popular and widely spread on social media, content related to Psychic is highly supported by most of the target audience in this niche.
Content related to tarot or zodiac signs is quite popular on social media platforms, especially short video platforms like Tiktok. In the digital age, where technology has a direct impact on the lives of Gen Z, the effects on their spiritual life are essential. Being compared to the captains of the digital age, Gen Z faces many pressures from society, including social media. According to the American Psychological Association, about 91% of people in this generation have experienced depression at least once. Therefore, contents related to Psychic (spiritualism and extrasensory perception) serve as a remedy for the psychological wounds of each individual.
For these reasons, this niche is still highly valued in designing and targeting Gen Z.
Choosing products that fit the niche will save POD sellers costs, time, and achieve better results in their sales campaigns. Sellers can refer to the product list here. Printway suggests some products suitable for the Psychic niche. Hopefully, with these recommended products, sellers can boost their campaigns and increase sales, especially during peak sale periods.
These are basic items that appear in most of the seller's campaigns. T-shirts and hoodies are enough to convey and support bringing Psychic to young people. Moreover, these two items are basic items that any wardrobe must have. Therefore, objectively speaking, they are high potential for sellers to target the market.
Currently, Printway provides and supports customers with various designs and competitive prices. With printing workshops and warehouses in different countries worldwide, sellers can rest assured in choosing products at Printway.
Check out T-Shirt products here.
Drinkware products are now extremely well received by customers. With the number of sales and the number of searches returned on the world's leading major e-commerce platforms up to hundreds of millions. With this product, Printway is currently supporting Drinkware products such as Tumbler, Mugs with a variety of categories and supporting products with diverse designs, guaranteed quality, and extremely competitive prices. With products that already have a foothold in the market like Drinkware. You can completely apply new and unique product designs to increase sales and boost business profits.
Mug with Psychic design.
Product Mug with Psychic design.
With the above shares and suggested products from Printway, let's create great campaigns together,
Wishing you a great sale season seller!
