Hanh Hoang
Aug 07 2022 •3 minutes
New Zealand is the 46th largest market for e-commerce with sales of US $4.3 billion in 2021, ahead of Peru and behind Portugal. With a 15% increase, the New Zealand E-Commerce market has contributed to a 15% growth rate worldwide by 2021. Find out more about this market before expanding your business in the article below!
New Zealanders spent more than $2.2 billion on physical goods online in the first quarter of 2022. This is up 31% in the first quarter of 2021 (Q1 2021) and up 86% in the first quarter of 2020.
Total retail spending for Q1 2022 online and offline was $16.4 billion, up more than $1 billion (7%) by Q1 2021. Online spending accounted for 14% of total spending in the quarter, up from 11% in Q1 2021 and 8% in Q1 2020.
In Q1 2022, more than 55% of the adult population (aged 15 and over) shopped online. Nearly 84,000 customers shopped online for the first time in Newzealand this quarter.
There were 16.9 million online transactions this quarter an average of more than 187,000 online transactions per day. Transaction levels grew 27% in Q1 2021, up 66% in Q1 2020
Major sales events in New Zealand include Black Friday, Cyber Monday, Click Frenzy , and Single's Day, ..
The most used transport services in New Zealand are: CourierPost, Peter Baker Transport, New Zealand Post
The big winners of Q1 2022 compared to Q1 2021 were Home Appliances, Appliances & Electronics (up 38%), Health & Beauty (up 37%) and Clothing & Footwear (up 36%).
Health & Beauty has the highest quarterly spending and transactions since the beginning of 2019
Most of the remaining sectors saw online spending growth of over 25%, with the exception of Entertainment, Books & Stationery which saw a more modest growth of 12% compared to Q1 2021.
Looking at a sample that represents 90% of shoppers aged 15 +, we see:
The age group with the fastest growth in online spending (40%) is the 75 + group, yet their spending accounts for only 3% of total online spending.
Most age groups experienced growth of over 30% from Q1 2021 to Q1 2022. This figure is relatively consistent in terms of both spending and transaction growth.
For the 15-29 age group, spending in Q1 2022 was 31% higher than in Q1 2021. This outpaced online transaction growth of 21% over the same period. Shoppers in this age group make up 25% of all online transactions, but only 17% of all online spending.
The top online payment methods in New Zealand include credit cards, bank transfers, and payment gateways.
It is important to provide your (potential) customers with their preferred payment methods, not supporting popular payment methods in a given market will immediately exclude a certain percentage of that market.
Currently, Print On Demand sellers wishing to do business in the New Zealand market can refer to Printway's Made In AU products at: Catalog | Printway.io
The products are made in AU with 2-3 working days, shipping time from 3 to 5 working days through New Zealand Post.
Refer and expand your business with Printway today!
