Dieu Linh
Jul 11 2024 •11 minutes
Labor Day is just around the corner, and for print-on-demand (POD) sellers, it's a golden opportunity to boost sales and attract new customers. With consumers actively seeking new Labor Day promotion ideas and designs for the holiday, having a well-thought-out promotion strategy can make all the difference.
In this blog post, we'll explore a variety of new product ideas and marketing tips that can help you stand out in the crowded market, engage your audience, and maximize your sales. Whether you're a seasoned POD seller or just starting, these tips and tricks will provide you with the inspiration you need to make this Labor Day a resounding success.
Because of the complex history, Labor Day in the United States is celebrated on the first Monday of September instead of May Day. This day is also considered as one of the biggest holidays in the United States. This year, Labor Day is organized on Monday, Sep 2nd, 2024.
During the 19th century, American workers had to work 12 hours per day and seven days a week. The big day's purpose is to honor and recognize the American Labor movement and their great contributions to the social and economic development of the nation.
In the United States, people will have a three-day weekend for Labor Day. During this holiday, people tend to spend time with families and friends joining some activities like parades, picnics, barbecues, and fireworks.
Many prefer to organize public gatherings, while others like to establish parties with their loved ones at home. Those who organize home parties also consider how to decorate their home to be suitable for the theme of the holiday.
According to the 2023 report of Numerator, most shoppers spend $25 to $100 on shopping to celebrate Labor Day 2023. Compared to 2022, 54% of shoppers spend the same budget on Labor Day shopping.
In 2024, the number of people intending to celebrate Labor Day is predicted to increase slightly compared to last year.
The report also shows that almost all consumers preferred products on sale or discount stores. Understanding consumers' insight, sellers will organize sales and marketing campaigns for the holidays more effectively.
Based on last year's report, top-selling product types for Labor Day Celebration include food and drink, party supplies, decorations, and apparel.
In terms of party supplies, decorations, or apparel, print-on-demand sellers can still boost sales if they know how to choose the product type and create catchy designs for this occasion.
Based on our research, Labor Day presents a golden opportunity for print-on-demand (POD) brands to connect with their target customers in the United States. To help sellers save time on research, we've gathered the top-selling products in four main categories that no POD seller should ignore for this big day.
Most consumers plan to organize parties for Labor Day celebrations. To ensure perfect gatherings, customers need to prepare party supplies along with food and drink.
According to the "Labor Day Shopping lists reflect the food-focused intention of Numerator," 55% of Americans purchase alcoholic beverages for their Labor Day parties. To help people keep their beverages cool during long-lasting celebrations, especially in hot weather, stainless steel drinkware items are a must-have. Consumers love these products because they are not only great for parties but also useful in daily life.
Explore the details of 20oz Tapered Stainless Steel Tumbler: 20oz Tapered Stainless Steel Tumbler - Tumblers | Printway.io
If your target customers tend to love fashionable items to store beverages, don't skip wine tumblers with trending designs to attract them.
Explore details of 12oz Wine Tumbler Full: 12oz Wine Tumbler Full - Tumblers | Printway.io
Explore details of 12oz Wine Stainless Steel Tumbler: 12oz Wine Stainless Steel Tumbler - Tumblers | Printway.io
Since 14% of consumers tend to celebrate in outdoor recreational areas, merchants shouldn't overlook items made for these activities. Enamel mugs are essential for such wonderful outdoor parties.
Explore details of Enamel Mug: Enamel Mug - Mugs | Printway.io
Enamel Mug - Mugs | Printway.io
If you focus on selling supplies for outdoor parties, don't forget to add fleece blankets to your product list for this holiday. A fleece blanket is ideal for keeping people warm during night gatherings with friends.
Explore details of Fleece Blanket: Fleece Blanket - Blankets | Printway.io
As mentioned above, 48% of celebrators prefer to stay at home, while 37% choose to gather at a friend or family member's house for their Labor Day parties. This makes home decor items essential for creating an outstanding Labor Day vibe.
If your store focuses on home decor products, here are some items you must update for your business
For those looking to decorate for Labor Day, hanging garden flags and house flags are some of the quickest ways to infuse their home with a festive spirit.
For POD merchants, these items are a great choice as they often have high demand and low competition. With Printway's fulfillment service, you can benefit from low base costs, helping you increase your profit margins significantly.
Explore details of Garden Flag: Garden Flag - Home Decor | Printway.io
Explore details of House Flag: House Flag - Home Decor | Printway.io
With similar functions like garden flags and house flags, many consumers who prefer vintage styles will choose a sign that can be customized with many creative shapes.
Especially, in Printway, sellers will have more choices when choosing different types of signs, from one-layered to multi-layered options, along with various materials, which makes your design ideas outstanding.
Explore details of Custom 2 Layered Wooden Art: Custom 2 Layered Wooden Art - Signs | Printway.io
Explore details of Printed Metal Sign: Printed Metal Sign - Signs | Printway.io
When selling apparel items for Labor Day, merchants should choose products that are suitable for summer like T-shirts, Tank Top or Hawaii Shirt.
In the print-on-demand market, T-shirts are consistently one of the most profitable products for all sellers, whether beginners or experienced. With a low base cost and quick processing time, T-shirts allow for easy scaling of creative designs.
If you're looking for best-selling T-shirts for your online store this Labor Day, here are some options you shouldn’t ignore:
Explore details of DTF | Classic Unisex T-shirt | Gildan 5000: DTF | Classic Unisex T-shirt | Gildan 5000 - T-shirts | Printway.io
Explore details of DTG | Classic Unisex T-shirt | Gildan 5000: DTG | Classic Unisex T-shirt | Gildan 5000 - T-shirts | Printway.io
Explore details of DTF | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717: DTF | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717 - T-shirts | Printway.io
Explore details of DTG | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717 DTG | Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717 - T-shirts | Printway.io
In addition to T-shirts, tank tops have recently become a trending item among young people. If your target customers are teenagers and young adults, make sure to include tank tops in your top-selling products. They can significantly boost your store's revenue during Labor Day.
Check out the top-selling tank tops from Printway:
Explore details of Tank top DTG | Women Tank Top | Gildan 64200L: DTG | Women Tank Top | Gildan 64200L - Women's Tank-tops | Printway.io
Explore details of DTG | Women Tank Top | AWDis JT015: DTG | Women Tank Top | AWDis JT015 - Women's Tank-tops | Printway.io
Explore details of DTG | Men Tank Top | AWDis JT007: DTG | Men Tank Top | AWDis JT007 - Tank-tops | Printway.io
Explore details of AOP Unisex Tank Top: AOP Unisex Tank Top AOP Unisex Tank Top - Tank-tops | Printway.io
The next must-have item for summer is the AOP Hawaii Shirt. No POD seller should miss out on the top sellers. Consumers are drawn to the vibrant and eye-catching designs of these shirts. Additionally, the materials used in Hawaii shirts are perfect for outdoor activities, making them a popular choice among shoppers.
Explore details of AOP Hawaii Shirt: AOP Hawaii Shirt - T-shirts | Printway.io
Even in summer, hoodies remain a favorite among consumers, especially for outdoor trips. Alongside T-shirts, hoodies are a top pick for many shoppers. By choosing Printway's fulfillment services, merchants can offer a wide variety of products and printing techniques, optimizing both cost and quality.
Explore details of DTF | Unisex Hoodie | Gildan 18500 DTF | Unisex Hoodie | Gildan 18500 - Hoodies | Printway.io
Explore details of DTG | Zip Hoodie | AWDis JH050 DTG | Zip Hoodie | AWDis JH050 - Hoodies | Printway.io
Explore details of AOP Zip Hoodie AOP Zip Hoodie - Hoodies | Printway.io
Similarly to hoodies, sweatshirts are called "sales-magnet" products for all seasons with print-on-demand sellers.
Explore details of DTF | Unisex Sweatshirt | Gildan 18000 DTF | Unisex Sweatshirt | Gildan 18000 - Sweatshirts | Printway.io
Explore details of DTG | Unisex Sweatshirt | Gildan 18000 DTG | Unisex Sweatshirt | Gildan 18000 - Sweatshirts | Printway.io
Explore details of AOP Kid Sweatshirt AOP Kid Sweatshirt - Kid's Sweatshirts | Printway.io
Although accessories are just small items at low prices, you can boost revenue with high profits if you choose the right products that are in high demand and low competition. By selling the following accessories, merchants can easily create bundles of apparel products.
Classic Cap is estimated as an old-but-gold accessory item for summer sales. Merchants can create bundles of T-shirts and classic caps for this Labor Day. Especially, when people participate in outdoor activities, this is one of their must-have items during such hot days.
Explore details of AOP Classic Cap: AOP Classic Cap - Caps | Printway.io
Summer is also the best time for selling flip-flops because people need comfort and convenient items in such a hot season. The product is also one of the trending and affordable fashion items. When selling the item, print-on-demand sellers can increase their revenue greatly by creating or applying their successful designs on this item.
Explore details of Flip Flops: Flip Flops - Shoes | Printway.io
In terms of accessories, tote bags are considered the top-selling items because users can use these items for many occasions and they are also at reasonable prices. With print-on-demand sellers in Printway, the product type is also preferred because of low base cost and high-quality products.
Explore details of Tote Bag: Tote Bag - Bags | Printway.io
In reality, sellers can invent hundreds of creative designs for their print-on-demand products on Labor Day. However, there are some trending niches that sellers can follow to make their items outstanding among thousands of products on many shopping platforms.
Labor Day is a national holiday in the United States, so it would be a big mistake to create new designs for this occasion without using the iconic colors of this nation. Don’t forget to incorporate red, white, and blue to inspire a festive vibe in your designs.
Labor Day honors American workers and their contributions to national development. Consider focusing on popular careers in the United States, such as teachers, nurses, firefighters, and more.
Along with designs and colors, adding inspirational quotes can attract more consumers during this big holiday. Here are some meaningful quotes for Labor Day to consider for your designs:
According to Numerator, 54% of consumers look for items on sale, and 32% want to use more coupons when shopping on Labor Day. Organizing sales campaigns is crucial for a successful Labor Day season. Here are some ideas to inspire your Labor Day sales campaigns:
Consumers tend to research the keywords related to Labor Day from the middle of August and the peak of searching is at the beginning of September. Therefore, from the middle of July and at the beginning of August, sellers need to research and find suitable ideas that match with their stores and Labor Day theme.
From the middle of August to Labor Day, marketers need to promote their campaigns to engage with customers. Remember that before officially launching Labor Day sales, you need to take time to prepare creative campaigns to warm up your audiences.
If possible, merchants should have specific offers and campaigns for each detailed segment of audiences to optimize customers' experience.
In reality, merchants should promote Labor Day sale campaigns on various channels instead of focusing on only one.
Email marketing is appreciated to help sellers create personalized messages for customers easily. You can make special offers for early birds or loyal customers on Labor Day. To increase motivation for your shoppers, you can promote flash sales with a countdown timer for your email subscribers.
In particular, many brands choose to send newsletters to their loyal customers to promote new arrivals or VIP discount codes to thank them for their loyalty and also encourage continuous purchases.
Merchants can also choose to promote sales campaigns on social media. Because this is a public channel and the deals can be used by all shoppers, including new or loyal customers, sellers should carefully choose the value of this offer before publishing.
One of the channels that no seller ignores promoting is creating a special landing page just for Labor Day sales. This page is tailored for Labor Day, where customers can find all essential information for this holiday, from new designs, and best-selling items to exclusive offers.
Labor Day presents a fantastic opportunity for POD sellers to showcase their creativity and drive sales. By incorporating trending designs, running strategic sales campaigns, and utilizing various promotional channels, you can capture the attention of shoppers and encourage them to choose your products.
Remember to plan ahead, engage with your audience, and offer compelling deals that resonate with your customers. With these Labor Day promotion ideas in hand, you're well-equipped to make the most of this holiday and take your POD business to new heights. Happy selling, and here's to a successful Labor Day!
