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Ecommerce Selling Guide

International Beer Day - How to sell on this holiday

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Hanh Hoang

Jun 01 2022 3 minutes

International Beer Day - How to sell on this holiday
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Beer is considered to be one of the oldest drinks in the world. International Beer Day provides the opportunity for lovers of this drink to enjoy the best beer on the first Friday in August. This is also a unique, less competitive niche that Print-On-Demand sellers can take advantage of to increase sales. Gather information and ideas about International Beer Day to increase sales with Printway!

Meaning of International Beer Day

Meaning of International Beer Day

 

Taking place on the first Friday of August every year, International Beer Day is a day for beer lovers all over the world. Beer is drunk in backyards, in bars, at wineries, etc... This holiday is also an opportunity for beer lovers to gather, chat, and entertain before the heat of summer fades and the weather turns to autumn.

The meaning of this special day is:

 - Connect with friends, and relatives and enjoy a beer together. 

- To doubt the merits of those who make beer and serve beer. 

- Unite beer drinkers around the world. International Beer Day has become a real festival for those who love the freshness and taste of fermented barley.

Is International Beer Day suitable for sellers to sell

According to the Imarc report, the global beer market size will reach $640.2 billion in 2021 and will quickly reach the 750,3 billion mark in 2027 at a CAGR of 2.7% over the 2027 period.

In the US market, beer is the preferred drink of choice for Americans, followed by wine and spirits. It is also the fifth most consumed beverage in the nation, after coffee, water, soft drinks, and tea.

By the end of 2021, beer in the US is $94.1 billion industry. In addition to giant multinational corporations, the beer industry in the US is driven by more than 9,000 breweries of various types.

What is a suitable time to sell things for International Beer Day

The best time for sellers to prepare business plans for International Beer Day products is about 1 month before the holiday begins. Sellers can also implement beer ideas 2-3 months in advance because the beer niche is also a potential niche with a stable number of shoppers. On Etsy, the keyword Beer t-shirt returned nearly 25,000 results as of May. Beer Mug outperformed with more than 38,000 results. These numbers are sure to rise sharply as International Beer Day approaches.

According to Google Trend, the keywords about Beer in the UK, US, Germany,.. always maintain a stable index. People often need to search for information about International Beer Day from July 18 until the holidays start!

Print-on-demand design ideas

Do not ignore the unique product design ideas for International Beer Day, here are some ideas to help sellers "raise money."

  • Beer bottle design, beer cup: The image must be in the design of beer
  • Use a funny quote about beer like My blood type is coffee and beer: Keep calm and drink beer, No beer, no party, I need a HUGE glass of beer!!!, We are beer lovers, Thank God Beer is Vegan, My beer is cooler than your ex,...
  • Personalize with names, pictures of customers, people who share a common interest in drinking beer: I love it when my wife gives me a beer, Will trade (Name) for beer, etc...
  • Combined with the animal niche, pets: I just want to drink beer and pet my dog,
  • I like to drink beer, golf and beer: Football and beer, that's why I'm here, a bad day of golfing is a good day of drinking, golf and beer - what else is here.

Products to sell on Beer Day

As a niche that can be profitable all year round, the Beer niche with products that can be used daily with high personalization will be the most ideal product for Print On Demand sellers. Refer to products such as:

T-shirt, Hoodie, Sweater,...

T-shirt, Hoodie, Sweater,...

Tumbler

Mug

Mug

Besides the above products, sellers can choose more products such as Cap, Printed Metal Sign, Cut Metal Sign (for beer restaurants), Car Ornament, Ornament as souvenirs for beer lovers,...

Check out our list of Print On Demand products for International Beer Day with Printway today!

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Hanh HoangHanh Hoang is a marketing leader at Printway, with 4+ years of hands-on experience in Print-on-Demand, eCommerce marketing, and cross-border selling. She works closely with POD sellers to optimize product strategies, customer experience, and growth performance. If you’re looking for practical insights and proven strategies to run and scale a successful eCommerce business, explore Hanh’s articles on Printway’s blog, where real-world experience meets actionable guidance.