The holidays are a great opportunity to attract seasonal shoppers. Help your store shine through the months ahead with marketing tools and techniques through the Holiday marketing tips guide below!
Want to help increase the visibility of your items and maybe even get more revenue? Etsy s Explore feature can help do that. Discover engaging video content in the feed in a separate tab in the Etsy shopping app as a fun way to help shoppers discover new items.
During the peak sales season, do not forget to promote products on social networks, you can keep in mind the following tips for marketing for this year s sales season:
Share product shots designed specifically for the holiday season before the holidays take place. This can encourage visitors to view and purchase
Look to add # tags that are relevant to the product and are highly searched for. Tags that start with # like # holiday2022 and # holidaygiftguide are a good place to start.
Facebook and Instagram both have great live video features. Consider showcasing some of your items on Facebook or Instagram so buyers have a chance to see your products.
Use Instagram Reels and TikTok to share unique content and moments where you interact with products as a way to connect with your followers and build your brand.
Etsy Ads can help your listing stand out to the millions of buyers looking for products on your site. You set a daily budget, get your campaign running, and Etsy will continually optimize how your budget is spent over time to help increase your visibility in Etsy search results.
Before heading into November and December, take the time to evaluate your manufacturing and implementation processes. Then, make sure that your delivery, return, and "last order before the holiday season" information is clearly communicated in your store policies, notices, and messages to buyers.
Etsy helps to notify major service provider delays to buyers and adjust the shipping times of leading providers to sellers when they detect service provider delays. You can also choose to let your buyers know about delays and when you plan to deliver their orders via a message or by using store notifications.
Encourage customers to return to the store by giving them a discount coupon after each purchase. If using a coupon, Etsy will automatically send the customer a coupon 24 hours after you mark their order as complete to encourage customers to visit again. Create your coupon using the sales and coupon tool and check the box next to Send as a thank you.
You can also email coupons to shoppers who love one of your listings or have an item from your store in their shopping carts using Etsy's targeted offers tool.
Everyone loves discounts, especially on special shopping occasions. Labour Days and Boxing Day are popular times to push inventory. Prepare products and media plans ahead of the festive season to be ready to increase visits as well as sales during the peak business season.
To reach as many potential customers as possible, be sure to share details about your store's discounts on social media and other marketing channels, such as your blog or newsletter.
Some of the most expensive sales days are Christmas, Halloween, and Easter day, there are also some unofficial holidays that you can target to increase your sales.
Conclusion:
Here are some Holiday Marketing Tips for Etsy sellers, take advantage of these tips to get ready for the upcoming sale season. Don't forget to immediately refer to Printway's Print On Demand product list Print On Demand's Print On Demand product list that is listing on your store today!
