Printway Content Executive
Jan 12 2022 •4 minutes
TAccording to the National Retail Federation's annual survey in 2018, American consumers were expected to spend an average of $143.56 on Valentine's Day, up from the average of $136.57 in 2017. Total spending last year ($19.6 billion) was the second-highest in the 15-year history of the survey, topped only by the record average spending of $146.84 and total spending of $19.7 billion recorded in 2016. With such significant growth, it is likely that V-Days in 2022 will also be a hot year.
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Thorough research will help you better refine your product selection and target audience. Just like anything else, investing in research should be encouraged. Avoid being overwhelmed by too much information. Shopping habits, as well as the demand and number of shoppers for this occasion, vary over time, so research will give you a more comprehensive overview.
The gift giver not only shops for one important person but also needs to consider various gifts for pets, coworkers, classmates, and many other recipients!
Not just for others. According to the NRF, about 3 in 10 consumers plan to celebrate the day themselves. This includes possibly celebrating being single, buying something for themselves, or even preparing mentally to have a Valentine's Day alone. Many young people (18-24) think this way. They love themselves even though they don't have a significant other to celebrate with. This is also a customer segment that you should pay attention to.
Diversify your products and decorate your store accordingly. Choose essential products and appeal to the customer's emotions. This is how your store will be noticed. At the same time, if you have chosen a customer once, you will have that customer for other occasions as well. In the long run, this research step is extremely important.
For more information, you can explore: What You Need to Know About Valentine's Day for POD Sellers
For this holiday, design plays a significant role in products. This leads to you and your store working together to coordinate design and product presentation. Products must be suitable for the needs and buying behavior of your target and potential customers.
Regarding the products:
Design and products play a crucial role in all campaigns. Therefore, you should take care of your products and store design. After all, customers come to you to buy your products, not just to admire your store.
You can refer to the article: Top Products for Valentine's Day.
The store is a space to store products. So you should pay attention to the decoration and arrangement of the store and products accordingly.
Source: Etsy
The thumbnail of the row is changed mainly to light pink and white. Usually, sellers often change the thumbnail of the goods to signal to customers about the upcoming holiday and create a shopping space for customers. Above is a sample thumb of the customer after being changed. Just create a shopping atmosphere, in combination, you can add some images of your main products to create interactivity as well as help customers familiarize themselves with the product from the very beginning.
Source Etsy
Source: Etsy
In the first store, you can see that the main products are related to Valentine's Day. In addition, special and characteristic products related to Valentine's Day are also prominently displayed. This helps customers easily access the products they want to buy and also gives them an overview of your store. Usually, at this point, the key to attracting customers is your products and design. Therefore, invest in unique designs that are suitable for your target audience.
Give your love a gift from the heart. Make this one special, just like them. Order by [date] for by-Valentine’s Day delivery. It says everything you want to say. Shop now.
No Partner? No Problem. Shop Valentine’s Gifts To Give Yourself! Me-Day gifts are here! Shop now and save! You do you, boo. Get the gifts you deserve.
For other target groups:
Give your coworkers the Valentine they REALLY deserve! Make this Valentine’s Day special with our new arrivals! Thoughtful gifts, delivered by Valentine’s.
Decorating your store in collaboration with advertising campaigns on popular affiliate websites with your target audience is a practical way to bring your store and products closer to customers and give them the right spirit of Valentine's Day.
One of the ways to increase revenue for sellers is to offer suitable products for upcoming holidays during the time you participate. You need to combine with promotional programs, discounts, gifts, cards, handwritten cards, decorations, or you can also announce these programs on social media.
This will include bringing customers to you through the usefulness of your products. In the coming days, users will start preparing for Valentine's Day gifts. This is an opportunity for you to provide guides such as "Top 10 Valentine's Day products for your boyfriend" - "Top 10 Valentine's Day products for your girlfriend,"...
Email campaigns are the best way to get closer to customers. In addition to the design of a unique email, it is necessary to coordinate with email designs with a Valentine's Day template. And don't forget about follow-up and re-engagement emails. This is a way for customers to remember your store and products at any shopping time.
