Hanh Hoang
Jun 04 2022 •4 minutes
With strong growth, the e-commerce market in Canada will continue to expand with a compound annual growth rate of 10.8% (Statista). This is an opportunity for Print On Demand sellers who want to do business in this market! Find out in detail about e-commerce in Canada to get ready to fight and launch successful campaigns in this country!
Canada is the tenth largest market for e-commerce with sales of US $35 billion by 2021, behind Australia and behind Indonesia.
Canada is the eighth richest country in the world with an average spending per capita per year on online shopping of $2026 (CAD 2,703).
There are more than 200 languages spoken in Canada, of which English and French are the two official languages.
About 67% of online shoppers in Canada order goods abroad, with the US as the main shopping destination, followed by China and the UK.
With a growth rate of 14%, the Canadian E-Commerce market has contributed to a growth rate of 29% worldwide in 2021. Revenue for E-Commerce continues to increase. New markets are forming and existing markets also have the potential for further growth.
The largest player in the Canadian eCommerce Market is Amazon (amazon.ca). The platform has US $8.3 billion in revenue by 2021. Amazon Prime and its fast delivery policies show high demand especially among younger customers.
Next is Walmart (walmart.ca) with $4.3 billion in sales and Home Depot (homedepot.ca) with $1.7 billion in sales. Overall, these three platforms account for 40% of online sales in Canada, with Amazon being the primary and most ideal marketplace for sellers of Print On Demand products!
Clothing, books, computers and electronics remain the top product categories that Canadians shop online from the U.S. However, product categories such as home home decorations and office supplies have grown over 2019. To take advantage of these new trends, many Canadian sellers have expanded their product portfolios.
Canadian customers are demanding increasingly high levels of service, including lower prices and faster response times.
When it comes to online shopping, the top three concerns of Canadian consumers are the importance of sourcing, availability (62% ), whether delivery is fast / reliable (61%) and whether return policies are good or not. (54%).
Top Consumer Concern
Alongside these three concerns, 36% of Generation Z and Millennials said they would shop more often with retailers focused on environmental purposes . Gen Z and Millennials are paying particular attention to what retailers are doing to reduce their impact on the environment and investing their money in those retailers that reflect these values.
When it comes to packaging, 63% of all Canadian consumers say they feel uncomfortable when retailers use excessive or unnecessary packaging when shipping their goods. This concern was most important in Pre-boomers and Boomers (70% and 69%, respectively).
So more than half of Canadians (56%) want retailers to ship all their items together to ease packaging even if it means waiting longer for their orders to arrive.
The forms of payment when shopping online in Canada are relatively diverse, some common payment methods include VISA cards , mastercard, AMEX, Interact Online, Openbucks, Neosurf,..
Payment cards are the most popular with 62% of e-commerce transactions accounting for $29 billion or CAD $38.7 billion in annual revenue. Credit cards account for only 0.79 cards per capita. This shows that Canadians tend to pay completely for products when shopping online instead of taking on debt. Following bank cards are e-wallets with 18% of the payment market. Paypal, Visa Checkout are the most popular platforms.
In terms of currency, Canadians mainly use Canadian dollars, don t forget to set the price of the product in Canadian dollars so that customers know how much they have to spend on the product!
Apps, or mobile apps, have become the dominant mobile commerce channel in Canada, with more than 51.4% of all transactions completed on mobile devices. Optimizing the interface, images, typography through mobile platforms is essential to start a business in this market!
Websites with a variety of languages, in which the main language is English or French, will be the best choice for consumers in Canada.
In addition to language, the establishment of payment forms also plays an important role in the consumer shopping experience. Cards, Paypal, Visa Checkout are payment methods that must be available on e-commerce shopping platforms or websites.
According to https://canadiansinternet.com/ report, 74% of consumers want the best prices, 64% consider product variety, 63% want to receive promotions through loyalty programs. 40% of survey participants aged 35-44 prefer to receive digital discount codes, coupons or card points close customers.
Canadian Market Shopping Habits
The top reasons to shop online through physical stores (% are primarily online shoppers):
Conclusion:
The Canadian e-commerce market is a fertile land that many Print On Demand sellers can focus on exploiting. Printway is very proud to be accompanied by the seller to start opening this market with the printer in Toronto, Canada with product quality and production time, extremely optimal transportation.
Sellers can refer to Printway s Canadian print catalog at:
Do not forget to contact the Printway support team immediately if you have any questions about Printway products or services!
If you are a Print On Demand seller and have found the right niche, do not forget to refer to the list of Print On Demand products at Printway and become a seller of Printway today!
Seller do not hesitate to contact contact the Printway team for timely support!
Wish the seller a full sale season!
Wish the seller a successful sale season in the Canadian market with Printway!
*, Reference article data at: jpmorgan.com, canadapost, PWC, canadiansinterne
