Dieu Linh
Oct 01 2024 •12 minutes
When Black Friday comes closer than ever, this is the perfect time for e-commerce sellers, especially for print-on-demand merchants to prepare sales plans. Whether you're new to the game or have been selling for years, this day is packed with potential to help you skyrocket your sales a lot during this peaking season. As shoppers are on the lookout for great deals, you can turn those browsers into buyers thanks to early preparation for the right products and a smart strategy.
In this post, we provide you with the best print-on-demand products to sell on Black Friday 2024, plus share some marketing tips to help you stand out in the crowd. Ready to make this your most successful Black Friday yet? Let’s dive in!
We all know that Black Friday is appreciated as the golden chance for e-commerce sellers, and specifically POD sellers.
For many recent years, Black Friday has shifted from being a primarily in-store shopping event to an online shopping habit, which makes it the prime time for e-commerce sellers to shine. On online shopping platforms, shoppers browse not only what they need, but also the deals. In particular, this sale event often lasts only one day, which creates urgency and pushes customers to complete their purchases soon.
Recently, because shoppers tend to love personalized items, Black Friday customers are often looking for unique, thoughtful gifts, and customizable items. Furthermore, when Black Friday falls just before the holiday season, it becomes an ideal time for customers to buy gifts. So, POD products such as personalized Christmas ornaments, custom family sweatshirts, or unique home decor items are chosen as perfect holiday gifts.
That's the reason why POD sellers should take advantage of this biggest shopping event and have early preparation for online stores.
Before selecting products to sell on Black Friday, print-on-demand sellers need to consider several key factors to maximize sales and profits carefully. With so much competition during this shopping event, it's essential to choose products that not only attract attention but also deliver value. So, what are the standards for sellers to choose the most suitable products for POD stores? If you haven't had any ideas for your online website, let's take a look at the four important standards:
Black Friday is known for the "blooming" time of exclusive discounts, and customers are expecting to find good deals. However, offering steep discounts can sharply reduce your profits if you're not strategic.
That’s why it's important to pick products with a more profitable margin. These products give you the flexibility to offer significant price reductions while still making a healthy interest. For print-on-demand sellers, items like personalized apparel or home decor often have strong margins, allowing room for discounts that will excite your customers without sacrificing your bottom line.
Beyond providing the cheapest products to attract your customers during Black Friday, you need to provide excellent deals that make them feel valuable. When your potential apply a discount to something with a high perceived value, it makes them feel like they're getting an incredible deal, even if the product itself didn’t cost a fortune to produce.
Obviously, POD products are quite outstanding in this term because of their uniqueness and customization options. This makes them great candidates for Black Friday promotions, where the discount makes them feel like an even bigger win for shoppers.
Many shoppers wait for Black Friday to make more expensive purchases. This is the perfect time they’re looking to buy higher-ticket items at a reduced price, often holding off on these purchases throughout the year in anticipation of the deals. These products typically have a higher price point, so a well-placed discount will entice shoppers who’ve been waiting for the right deal to make their purchase.
Although sellers can boost sales with seasonal products on Black Friday because this is also the time of the holiday season, many people still prefer evergreen items. Products like customizable mugs, tote bags, or phone cases can be sold year-round but still benefit from Black Friday promotions. These items often have a timeless appeal and are excellent for gifting, which aligns perfectly with the holiday shopping season.
According to Statista's report 2023, there are a lot of product types that POD sellers can consider promoting for Black Friday campaigns, such as clothing and accessories, toys, home designs, pet items, arts and crafts, etc. Based on the above standards and careful research, we recommend the following potential product categories to help you choose quickly.
It's undeniable that clothing is always appreciated as the best choice for experienced and new POD sellers. In particular, many print-on-demand businesses estimate that t-shirts are always their sales magnets during the whole year. And they can still escalate sales in the peak season thanks to inventing more designs for this product.
Along with basic T-shirts, sellers can consider updating some other apparel types for their stores, such as sweatshirts, hoodies, and jackets. They are all the essential items that all shoppers need for cold weather.
As per the above report, 82.7% of women want to buy clothing and accessories on Black Friday while the number of men is 70.3%. So, sellers can freely create new designs for both genders or promote sales events for the old products because of the great demand during this shopping season.
Explore the sales magnet apparel products in Printway:
DTF | Classic Unisex T-shirt | Gildan 5000 - T-shirts | Printway.io
DTF | Unisex Hoodie | Gildan 18500 - Hoodies | Printway.io
DTF | Unisex Sweatshirt | Gildan 18000 - Sweatshirts | Printway.io
AOP Baseball Jacket - Jackets & Coats | Printway.io
Along with clothing, accessories are also another type of popular choice of female shoppers in the United States. Consequently, we hope that sellers will not miss out on the golden opportunities to launch new product lines and boost sales.
In terms of print-on-demand accessories, tote bags, hats, and phone cases are the perfect stocking stuffers or small gifts for friends and family when festive comes closer. Therefore, sellers can update Christmas and Halloween designs for these items and quickly promote them on Black Friday. Moreover, keychains are also one of the most powerful accessories that help many POD merchants upsell and cross-sell effectively.
Here are some best-selling accessories that help many of our POD sellers increase sales:
AOP Classic Cap - Hats | Printway.io
Phone Case - Phone Cases | Printway.io
Custom 2 Layered Acrylic Keychain - Keychains | Printway.io
Custom Stainless Steel Keychain - Keychains | Printway.io
Many shoppers say that Black Friday is a golden opportunity to buy Christmas essentials with good deals. Therefore, many home decor products are picked as popular black friday items on many shopping platforms such as Amazon, Etsy, eBay, etc.
Some home decor items with high-profit margins you can choose for your POD stores are metal signs, wooden hanging signs, house flags, garden flags, canvas prints, or bedding sets. When updating POD stores on Black Friday, sellers also have more chances to warm up their customers for the upcoming Christmas.
Explore top-notch home decor products from Printway:
Custom Metal Sign - Signs | Printway.io
Wooden Hanging Sign - 5mm - Signs | Printway.io
House Flag - Flags | Printway.io
Garden Flag - Flags | Printway.io
Actually, ornaments are estimated as one of the best-selling in the home decor market as the holiday season comes closer. With POD sellers, this is also the potential market in which they can invent thousands of creative designs and skyrocket revenue during this season.
In Printway, sellers can freely choose the most suitable types for their stores in a 30+ ornament collection with many different materials and shapes. If you can create more stunning designs for your ornaments, you can increase your selling prices compared with other competitors.
Explore ornament collection in Printway: Catalog | Printway.io
For many years, some drinkware items like mugs, tumblers, or bottles are also evaluated as popular choices during Black Friday sales. Firstly, these drinkware items are something people use every day, which means customers are not only purchasing a product. They tend to buy a daily reminder of their personality, interests, or the person who gifted it to them.
Moreover, merchants can also get high profit margins with these items featuring personalized features. With creative designs, sellers can enhance the value of such a normal product. That's why, these products are also appreciated because of their high perceived value at affordable prices. If any POD seller still hesitates to decide what to sell on Black Friday, let's take into consideration our best-selling drinkware items.
Explore details of the best-selling drinkware products on Printway:
White Mug - Mugs | Printway.io
20oz Tapered Stainless Steel Tumbler - Tumblers | Printway.io
12oz Wine Stainless Steel Tumbler - Tumblers | Printway.io
32oz Water Tracker Bottle - Water Bottles | Printway.io
We all understand that all shoppers expect to hunt their favorites with good deals. Therefore, planning a suitable sale for this special occasion to attract customers is a really big challenge for all e-commerce businesses and POD ones. If you haven't had any ideas for black Friday sales, here are some versatile inspirational concepts that can help you maximize your profits.
Flash sales are one of the most popular types preferred by many e-commerce stores. Flash sales create a sense of urgency and excitement that encourages shoppers to act fast. Depending on specific business models, you can totally promote these sales events on different channels, from social to email.
Wherever you promote your sales campaign, it will be a big mistake if you create flash sales without adding a countdown timer. With small businesses, you can hand-pick a few personalized items to launch flash sales instead of applying sitewide.
Making Black Friday bundles is also voted as an excellent choice which helps many merchants increase AOV (Average Order Value). Depending on the products in your stores, you can flexibly create different types of bundles to promote on Black Friday.
It is easier for POD merchants to create bundles because sellers can quickly make a set of different items with the same designs. For example, you can choose some popular items for the winter like a sweatshirt, mug, and blanket to make a "cozy winter bundle". And obviously, customers can get all the bundles at a discounted price that’s more attractive than buying the items individually.
One effective tip to make your customers cherish your discount value is creating limited editions. So, early bird and loyal customer sales are the typical methods to help you do this. You can send your customers an "early-bird" sign-up form to collect their data. In this way, you will have a qualified customer segment to promote your Black Friday campaigns, which ensures a high conversion rate for your stores.
Meanwhile, with loyal customer sales, you only focus on those who buy and even return to buy products on your website many times. However, with special customers, you need to provide special offers to ensure they feel your honest treasure.
Black Friday is also the busiest shopping season and the shipping fees also tend to increase considerably. Therefore, free shipping is a powerful incentive that can make the difference between someone completing a purchase and abandoning their cart. Many customers expect free shipping during Black Friday, so offering it can help you boost conversions.
But you can consider putting the minimal order value to qualify for free shipping. For example, you can set a FREESHIP code for the order from $50 to encourage your customers to buy more products.
Along with the above sale ideas, here are some special sales ideas tailored for small businesses. If you are confused about how to make creative sale events to attract your customers this holiday season, you can take a look at the following ideas:
Along with improving Black Friday marketing campaigns, you also need to optimize your customer experience on your website to increase the conversion rate. If you don't know how to improve your customer experience this holiday season, here are some tips you should follow and apply to your POD store.
Source: Internet
With e-commerce businesses, a website is as important as a brick-and-mortar store. Before launching any Black Friday campaigns, it’s crucial to ensure your website is fully optimized to handle the traffic surge and provide a smooth shopping experience. A well-prepared website can help sellers increase conversion rates greatly.
Here are three essential elements to optimize Black Friday success:
Black Friday is the beginning of peak season when the consumers' demand increases greatly. During this time, POD sellers face a surge in traffic and orders, which can lead to increased customer inquiries. Providing exceptional customer service can set your business apart from the competitors and build long-term customer loyalty.
To have the best customer service at this time, you need to train your customer service team, prepare automated responses for FAQs, have a clear timeline of processing and shipping, etc. Offering proactive and personalized support not only increases conversions in the peak season but also helps build lasting relationships with customers.
Source: Internet
One of the most powerful channels which we hope no sellers ignore during the peak season is email marketing. This is evaluated as one of the most effective channels that help merchants increase conversion rate and AOV effectively.
To optimize your customer experience on the email marketing channel, don't skip the following steps:
Email is just a small channel in Black Friday marketing campaigns. If you want to find more inspirational ideas for your upcoming Black Friday campaigns, you can follow our detailed guidelines with proven strategies to help you optimize your POD businesses.
Black Friday presents an incredible opportunity for print-on-demand sellers to boost sales, attract new customers, and showcase unique, customizable products. By offering Black Friday products like apparel, accessories, and drinkware, while using strategic sales tactics such as flash sales, bundles, and personalized email campaigns, you can maximize your success during this peak shopping season.
Now's the time to start planning and getting your print-on-demand store ready for the biggest shopping event of the year. We hope you can collect useful information to have a good preparation for your Black Friday campaigns.
Wish you have a successful Black Friday season.
