According to the newest report on Exploding Topics in 2024, the percentage of TikTok users in the United States has increased dramatically in recent years. Notably, 47.4% of TikTok users are under 30, and Americans spend an average of 90 minutes on TikTok daily.
That's the reason why e-commerce businesses, especially small ones, called TikTok and TikTok Shop their "new wonderland". They can play the role of TikTok content creators and access their potential customers in a friendly way. Many businesses are launching on TikTok and have succeeded in proving that this social platform can help sellers boost sales a lot.
Today, we bring you the top 5 TikTok successful stories of small businesses to inspire you and help you provide creative ideas for your own stores. In particular, they all share similar features with print-on-demand stores, which can inspire you a lot.
Now, it's time to dive into the top 5 most outstanding TikTok successes and explore our 6 practical tips at the end of this article.
Products: Basic clothing like t-shirts, hoodies, and sweatshirts
Engagement: 595.6K Followers and 8.9M Likes
What contributes to the success of "See The Way I See"?
Basic fashion items for everyone: We all see that the clothing from "See The Way I See" is featured with mental health-themed quotes embroidered or printed on some basic items like T-shirts, hoodies, or sweatshirts. These apparel product types easily access a wide range of consumer segments.
High-quality materials: By watching videos, audiences can easily feel the high quality of materials in each item made by this brand. When introducing new arrivals, the content creator often zooms in on the quotes featured on the products. This close-up view allows audiences to appreciate high-quality materials and delicate designs, then increases the value of the brand.
Up-to-date information: When you visit the TikTok account of "See The Way I See," you'll find all the latest updates about their products. Nistico, the owner and content creator, frequently posts about new designs, restocked best-sellers, and important product information. This helps customers stay connected with the brand.
Packaging orders: Packaging ASMR process video is also one of the viral content types on social media. Nistico showcases the meticulous care taken in packaging each order, highlighting the custom-branded packages. This not only boosts brand identity but also assures customers of the quality and thoughtfulness put into each purchase.
Exclusive offers: Nistico also shares videos where she shares her sale events or how to utilize the coupons from TikTok Shop. These videos are a great way to attract potential customers as well as existing customers with valuable savings on high-quality products.
What contributes to the success of Enchanted Scrunch?
Various designs with soft fabrics: Scrunchies have been one of the most popular accessories in female fashion recently. Enchanted Scrunch offers a diverse selection, from simple, solid-colored scrunchies to vibrant, creatively patterned ones. This wide variety appeals to many female customers, making the brand stand out.
Lifestyle sharing: Dasha, the young founder of Enchanted Scrunch, uses TikTok to share how-to videos and styling tips featuring her scrunchies. This personal touch helps engage viewers and showcases practical uses for the products.
Frequent updates of new arrivals: The biggest advantage of this product type is quickly creating new arrivals. That's why Dasha frequently updates her TikTok with the latest designs, keeping her audience excited.
Reply to audiences' comments: On Enchanted Scrunch’s TikTok, followers often leave comments asking about product features. Dasha actively responds, using these questions as opportunities to create informative videos that both answer queries and promote her scrunchies effectively.
What contributes to the success of Nice Shirt Thanks?
Creative service: The slogan of this brand is "You describe, our designers design. Inspire us with instructive thought". When visiting the website, customers will choose one product type, and then describe the designs they expect. After that, Nice Shirt Thanks' designers will make new art or designs based on customers' briefs even when they don't use any images.
Sharing customers' funny orders: On the Nice Shirt Thanks TikTok account, you'll find a wide range of amusing stories related to customer orders. This not only entertains their audience but also fosters a community around the brand. These engaging stories enhance brand loyalty and drive organic traffic a lot.
Customer's reaction: Along with promoting designs and products, the brand also highlights the exciting reactions of customers when they unbox and see their custom items. These genuine and often delightful reactions are shared across social media, amplifying the brand’s reach and credibility.
Generous Giveaway: To keep its audience engaged, Nice Shirt Thanks organizes weekly giveaways. Customers who place orders will have a chance to get a small reward which is announced every Friday. This strategy not only boosts customer engagement with potential customers but also encourages repeat purchases.
What contributes to the success of the Lumi Store?
Specific niche: Targeting customers clearly is also one of the strongest points of the Lumi Store. The target customers of this store are those who love anime. That's why all designs on their products are inspired by famous anime characters which captivate a loyal fanbase.
Various product types: Lumi store provides many product kinds, such as LED lightboxes, ornaments, t-shirts, mugs, and straw toppers. However, their LED lightboxes have emerged as the top favorite among customers, thanks to their unique design and appeal.
Creative production content: The complexity of creating LED lightboxes, which involves multiple layers and intricate designs, is a unique selling point for Lumi Store. They effectively leverage this by producing TikTok videos that showcase the entire production process—from initial design and printing each layer into a stunning final product. This behind-the-scenes content not only educates viewers but also enhances the perceived value of their items.
Introduce new arrivals in real-life situations: Rather than merely displaying new items, they create content that places these products in real-life situations, helping potential customers visualize their functionality. This approach is quite effective for anime fans who love seeing their favorite characters on practical products.
What contributes to the success of Soulmate Customs?
Unique styles applied for various product types: Soulmate Customs follows their attractive styles applied for many various products. Customers will upload their favorite images, then the shop will create photo outlines that are printed or engraved on different products like shirts, necklaces, and keychains.
Reactions of the shop owner: Soulmate Customs often shares their shop owner's reaction instead of only showing their customers. The owner shares her various emotions when receiving funny or meaningful orders from customers. This creative approach builds a personal connection with the audience and demonstrates the shop’s appreciation for its customers.
How designs are applied to products: Soulmate Customs frequently posts videos showing how the owner transforms customer images into outlined designs that are then applied to products. This behind-the-scenes look provides potential customers with a closer view of the shop’s offerings, enticing them to purchase even if they haven’t experienced the products firsthand.
6 Practical Tips For TikTok Successful Businesses on TikTok Shop US
Drawing from the above case studies, here are the top 6 practical tips for small businesses to create engaging content and achieve TikTok's success.
1- Use authentic content
Successful case studies show that authenticity is key. Rather than appearing as merchants, all of them act as content creators and friendly storytellers who share real-life experiences through images and videos. By sharing their business journeys, and production processes, they connect more deeply with audiences, making their videos and products resonate and attract more shoppers.
2- Update the latest trends
In almost all TikTok successful case studies, one of the most important factors is updating the latest trends. It can be sounds, hashtags, or challenges to help your content go viral. By using the TikTok trends, you can easily interact and be closer to audiences on this social platform.
To update the latest trends, you should browse the platform regularly. Then, you'll surely be suggested the new and updated content on your feed. Moreover, you can follow this link to update all trending content like hashtags, videos quickly, and sounds on TikTok.
3- Interact with other users
According to TikTok’s research, 72% of users prefer watching videos from ordinary content creators to celebrities because they feel their content is more interesting. Beyond surfing TikTok to learn and explore, users want to be entertained. To maximize your reach, ensure your content is fun and interactive.
Furthermore, one of the most outstanding features of TikTok platform is that content creators can create new videos by utilizing audiences' comments. By doing so, audiences can get a sense of how friendly merchants are and how carefully they listen to their customers' feedback.
4- Production process
Sharing behind-the-scenes content of the production process is a powerful way for many TikTok shop success stories to attract new customers. If possible, don't hesitate to make videos showing your production process, such as how your products are designed. It allows you to demonstrate the craftsmanship and dedication involved in your products, giving audiences a closer look at your business's quality and care.
5- Packaging videos
Packaging ASMR videos have become popular among small businesses on TikTok Shop. By showcasing custom branding and careful packaging, you can highlight your attention to detail and reinforce your brand identity, making your shop more memorable for customers.
TikTok shop lets merchants attach relevant products in each video. So, regularly updating your TikTok videos with new arrivals and the latest news is essential to maintain audience interest. Use real-life images and videos to provide a detailed view of your products, and demonstrate their uses in context to help viewers fully understand their functions.
Conclusion
We trust that these TikTok successful case studies and practical tips today can inspire you to create more interesting videos and launch your shop on this social platform successfully. It's undeniable that beyond a social platform, TikTok Shop in the USA is like a "wonderland" for print-on-demand merchants who quickly get golden chances. Get started and wish you the best of luck with your TikTok Shop.
Written by
Dieu LinhI fall in love with finding creative ways to promote print-on-demand products online. If you need more creative ideas to optimize for your e-commerce business, especially for POD stores, you can check my posts published on Printway's blog.
