5 tactics to increase sales after the sale season

Every year, after the exciting and bustling sales season in Q4 with a sudden increase in sales, the e-commerce market will gradually enter a gloomy period right at the beginning of January. Worse, customers began to return products, sales dropped, and many sellers felt discouraged. While this is not the ideal time to peak sales, there are ways for sellers to ensure a steady stream of revenue after this festive season.

Start running new promotions

For many e-commerce businesses, January is the best time to run special offers with the aim of attracting customers' attention. Today, customers shop not only because it's the holiday season, but largely because of the deals they can get during the sale season. Leverage smart discount strategies that will make it easier for customers to return to your store.

Some methods of running promotions in January are:

• Clearing Winter Backlogs: By offering discounts on winter inventory, sellers can expand their inventory in preparation for spring stock.
• Offer a free gift: Gifts or vouchers for 5-10% off are an effective way to convince customers to keep shopping after the sale season.
• Discount or freeship with threshold orders: This is one of the simplest methods to increase AOV (Average Order Volume) of orders and still ensure customer satisfaction.
• Promote customer loyalty program (Customer Loyalty Program): Loyal customers are those who have purchased your products or services in the past and may be ready to return to buy again in the future if you provide services. service.

Launches new products

While many sellers or marketers focus on analyzing sales or starting to stockpile inventory, you can do something more refreshing than launch a new product. This is not difficult if you are in the Print On Demand or Dropshipping business.

To expand the product line, sellers only need to look for units that supply products with high quality. With Dropshipping, sellers can list new products from Printful, Printify, AliExpress, and Salehoo. With Print On Demand, units like Printway, Teespring, Redbubble, .. will be quality platforms with diverse fulfill products.

Launching products after the sale season also requires a lot of planning and careful preparation to impress customers as well as convince them to "pocket their wallets". If there are enough resources and time, sellers can completely get large sales for these new product lines.

Use Follow-Up Emails

Follow-up Emails are the use of email accounts from customers who order during the sales season to make a positive impression on customers and turn them into loyal customers. Initial emails can be just emails thanking customers for their support, instructions for using or cleaning products, and providing useful information about the industry you are selling. Then send emails announcing discounts, and promotions, encouraging them to visit the store again to start shopping.

For customers who still have products in their cart - Abandoned Cart, an email will act as a tool to remind customers. Email about Abandoned Carts can increase the conversion rate by 10.7%.

Especially during the sale season, customers often delay shopping because they often overspend on other items or are distracted. Sending reminder emails after the sale season will be a jolt for customers who actually forgot their order to return to the shop.

Retarget - The secret to increasing sales effectively after the sale season

The festive season is one of the busiest online shopping occasions of the year, with most customers visiting the store to search for products or services that match their needs. If you use ads or email to reach customers, this will be the time to turn them into effective weapons in convincing customers to spend money after the sale season.

According to statistics, remarketing has an amazing power in attracting customers

• 30% of customers respond positively to reruns
• The average CTR of retargeting ads is 10 times that of display ads
• Customers accessing retargeting ads have a conversion rate of up to 70%

Remarketing with old customers is an effective trick with good revenue growth at the beginning of the year. Comes with some promotions or gifts after the sale season will be a motivation for customers to close orders faster.

Encourage customers to exchange products instead of returning products

After the sale season, the number of customers returning products will increase dramatically. One of the most common reasons is that the product ships slowly and is no longer suitable for their needs at the moment.

To maintain sales and not be affected by returns. ECommerce business owners can build free exchanges, and exchange programs to facilitate customers to own products that suit their needs. This will also become a mutually beneficial agreement.

Conclude:

The sudden spike in sales and a sudden drop in sales after each sale season only happens once a year, but with detailed and careful planning and preparation, business owners can stay on top sales longer before entering the next busy sales season.

If you are a Print On Demand business owner operating on e-commerce platforms, Printway is proud to accompany your seller. We provide a variety of Print On Demand products in many markets and manufacture and distribute products in many markets such as the US, Australia, EU, China, Vietnam, .. with competitive base cost prices and dedicated customer service.

Check out our Print On Demand products and services today!