Hanh Hoang
Sep 06 2022 •6 minutes
In 2022, the world has witnessed the remarkable development of the e-commerce industry with impressive numbers. Business owners in this area are stepping up the game to provide customers with better experiences and meet the growing expectations of global consumers. To continue to grow and expand the market in 2023, let's look back at the visual data on e-commerce in 2021-2022 and explore top e-commerce trends that scale your business this year.
Before growing your business scale and expanding your influence in 2023, let's take a look at the visual figures of the e-commerce industry in 2021-2022 with the statistics below!
According to research by eMarketer, the number of customers shopping on digital platforms is increasing thanks to the strong development of electronic devices and the popularity of the Internet.
In 2021, global e-commerce sales are expected to reach US $4.891 trillion. This figure marks a 14.3% growth over 2020. In 2022, total e-commerce sales are expected to reach US $5.91 trillion, an increase of 20.4% over 2021. This shows that cross-border e-commerce is becoming a promised land for online entrepreneurs.
In terms of total sales in 2021, China continues leading the way with more than $2,779.31 billion in online sales. With 792.5 million online shoppers, accounting for 33.3% of the global total, China will continue to be the leading online retail market in the coming year.
The United States follows it with an e-commerce market expected to reach $843.15 billion in 2021. Coming in third is the UK with total e-commerce sales of $169 billion. Besides these three big markets, Japan, Korea, Germany, France, and India are also countries with massive spending on e-commerce.
As of January 2021, there are 4.66 billion active Internet users worldwide, accounting for 59.5% of the global population. Of these, 92.6% (4.32 billion) use mobile devices to access the Internet.
Overall, online shoppers are mostly men aged 25-49, according to Affilinet research, 84.3% of men shop online compared to 77% of women.
In general, the number of Internet users shopping online is increasing, the most popular shopping age is the age group of 24-25, followed by the age group of 16-24.
Young customers like to shop on mobile devices.
They often only use smartphones to access the internet instead of computers
Social media platforms such as Facebook, Instagram, TikTok, Youtube, and Twitter are still the most popular social networks to connect customers with shopping platforms.
Credit cards are the most common payment method.
Customers often compare costs, products, and features as well as review opinions before buying products on the Internet.
The main route to reaching customers is through search engines, social media, and email marketing.
Under the impact of COVID-19, many customers have changed their shopping habits and started to shop online more often. With the proportion of customers who mainly shop on mobile devices, businesses will need to actively optimize their e-commerce platforms.
According to research by Statista, the top 5 categories dominate the global online shopping market.
The top is the electronics sector with a total spending of $1.043 billion.
Fashion products occupy second place with a value of more than $1001 billion.
Furniture came in third with $492 billion in sales, while food and products came in fourth with $432.1 billion.
At the bottom of the list are toys, hobbies, and DIY products with estimated sales of $431.9 billion.
As e-commerce grows, customers also become more demanding and demanding on the services and experiences that business owners provide. Sales platforms now not only have to be beautiful, fast loading speeds, and also have to be compatible with multiple devices. The visual design of each store also has a significant impact on the shopping decision in the buying journey of each customer. Here are some store design trends synthesized by PageFly Shopify Page Builder.
If Dark Mode has been storming in the past year with many popular designs that every big guy uses, it will become more outdated in 2023. Customers will likely notice websites with white and neutral tones combined with several six colors as distinct accents.
Time is money, although customers are willing to surf the web to find the right product, they do not want to spend too much time shopping for any product or service. These online retailers can help buyers quickly get what they need by using product images with dynamic modes.
Products that adopt this mode allow multiple angles of the product to be displayed as customers interact, so they can view and evaluate the product in a short time.
E-commerce stores often offer many products with different sizes, colors, prices, or product classifications. Customers will need the most optimal method to quickly filter products according to their needs.
That is why retailers on e-commerce platforms need to set up filters on their product pages. This filter will help customers find the most appropriate product most intuitively.
The live search mode is also very useful for e-commerce stores with multiple product categories. That's why many platforms such as Shopify, Wix or BigCommerce offer themes that include a search bar in their homepage design. Thanks to this feature, buyers can find exactly what they are looking for faster.
Page load speed on mobile devices has become an important ranking criterion for websites according to Google's Core Web Vital algorithm update in 2021. Customers also tend to abandon shopping if the page load speed is longer than 3s. Therefore, website designers or e-commerce store owners will have to optimize their stores with fast page loading speed so that the store is ranked better on search engines.
Owning a store on online platforms is just a necessary condition to start a business, sufficient conditions for businesses to thrive are effective marketing methods. Here are some marketing trends that can double your revenue in the coming year.
Personalization of user interaction has become an important component in the sales process. This method can be used in a variety of methods. For example, sending emails directly to customers' inboxes, advertising products according to their needs, and giving discounts on guests' birthdays,.....
The establishment of personalized marketing methods will encourage customers to visit the website, order products, and increase traffic to the store.
One of the top reasons why customers abandon a purchase or cause an Abandoned Cart is the complexity of the checkout process. To optimize the checkout process, sellers need to provide a variety of payment methods with multiple payment gateways or credit cards, allowing payments without creating an account as well as optimizing the checkout page so that the loading speed is not too slow...
AI is now being used powerfully to enhance the buying experience of every customer who uses services on e-commerce platforms. By collecting information about users, AI can automatically send promotional notifications, email reminders about abandoned carts or send useful information to users automatically.
The most practical application of AI to every online retailer is the use of chatbots in place of customer service to respond to customers 24 / 7.
Multi-channel sales are one of the effective methods to expand the brand as well as reach a larger number of customers. Customers often search for products and compare prices on multiple platforms, Active multi-channel product marketing is the open door for those who want to expand their business.
Many sellers are often afraid that multi-channel sales can cause many difficulties in the management process. However, many platforms such as Shopify or BigCommerce,... all integrate many tools to support multi-channel sellers and manage orders easily.
Overall, 2023 will still be a very brilliant year for e-commerce business owners. What you need today is to be proactive, seize the opportunity and be willing to change to match the trends and requirements of the market!
