December 07, 2022 7 min read

Youtube is a platform with more than 1.7 billion monthly visitors and currently ranks second in the list of popular search platforms, just behind Google. Running ads on a platform with billions of visitors can increase brand awareness and is a smart choice to make products more accessible to customers. Get started with Youtube ads today if you want to grow your business and services!

Youtube Advertising For eCommerce Sellers - Everything you need to know

5 different types of Youtube Ads

Users can now create engaging video campaigns with a variety of ad formats in Google Ads. Each ad format will have different characteristics in terms of length, how it works, and where and when the ad appears when visitors watch the video.

Skippable In-Stream Video Ads

Skippable In-Stream ads are skippable in-stream video ads and are usually played before the video or while the video is playing. These ads typically play for a minimum of 5 seconds and then viewers have the option to skip them. This type of ad typically needs to be a minimum of 12 papers and a maximum length of fewer than 3 minutes.

One perk of using this ad type is that when CPV bidding is on by default, you'll only pay when a user has watched the full 30 seconds of your ad (or the full video volume if the video is shorter than 30 seconds), whichever comes first.

Skippable In-Stream ads usually come with a brand banner in the lower right corner of the screen. The special thing here is that even if the user ignores the ad, this part of the banner remains in place.

According to Google support, you should choose this type of advertising if your purpose is to sell, reach potential customers, increase website traffic, and expand reach and brand awareness,...

Non-Skippable In-Stream Video Ads

Non - Skippable In-Stream ads are video ads that play right before the video or while the user is watching the video. The only difference with this type of ad is that the user cannot skip while the ad is playing.

Non - Skippable In-Stream ads are often used for brand awareness and reach expansion campaigns. Non - Skippable In-Stream ads set CPM bidding so you will pay based on impressions.

Bumper Ads

Bumper ads are short ads of just 6 seconds or less that play before, during, or after another video. The user does not have the option to skip this ad. This type of advertising is suitable for businesses that want to convey short messages and do not need long videos.

Google reports with 300 Bumper Ads have shown a growth of up to 90% when it can make a mark on the viewer's mind with just a few images or sentences.

Video Discovery Ads

Discovery Ads are completely different from the three types of advertising mentioned above, in fact, Discovery Ads are similar to Google search ads but are prioritized to display on the Youtube platform.

When a user types any keyword on Youtube's search bar, Video Discovery Ads will display right below the search bar, Discovery Ads will be attached with an icon with the word Ad next to it to notify users that this is Search results are paid to run ads.

When clicking on this ad, instead of being directed to a website like the three types of ads above, Discovery Ads will stream a specific video.

Non-Video Ads

Besides video ads, Youtube also allows users to advertise with images. This form is suitable for brands that do not want to spend large amounts of money but still bring stable results.

Users can choose a display ad to the right of the videos that are playing, which will show an image and text as well as a link to your website. In addition, non-video ads can also be displayed as banners displayed at the bottom of videos from monetized channels.

>>> Read more: 12 eCommerce Marketing ideas will grow your sales

How to create an advertising campaign on Youtube

To create the most effective ads, let's refer to the steps to create Youtube ads right here!

Upload your promotional video to Youtube

Upload your promotional video to Youtube

Before you start configuring your promotional videos, you should upload them to your personal or business YouTube account.

Go to your Youtube account then click on the small camera icon at the top right to Upload Video.

After clicking the Upload Video button, you can select the file to upload and fill in the required information.

Create a Google Ads account

To create ads displayed on Youtube, users must use a Google Ads account, if you do not have a Google Ads account, you can visit the following link to create an account and start using: https://support. google.com/google-ads/answer/6366720?hl=en


Then you go to your Google Ads account and click All campaigns, click the blue “+” icon to create new campaigns.

This will take you to a window where you can choose the type of campaign, currently, Google offers five display options for videos as follows:

  • Search
  • display
  • Shopping
  • Video
  • Universal App

After clicking on the Video item, you can choose the goal corresponding to the main goal that you want to achieve after the campaign. For example Leads, Website Traffic, Brand Awareness, and reach,...

To learn more about specific goals, you can hover over them and read the information provided.


Shaping your campaign

Once you've chosen the right type for your campaign, you can shape it using the following steps.

Choose a name for the campaign

Choose a name for the campaign

By entering first in the Campaign Name field, you can distinguish the campaigns you are running on Youtube ads. Note that this name will not be displayed to the outside, but only be used to facilitate the management process when you run many campaigns continuously.

Set a budget

Start by setting the average budget you want to spend on ads per day. It's best to start with a small budget, this way you can test and fine-tune your ad campaigns to ensure you get the highest rate of return!

Set a budget

Once you've chosen a budget, you can choose either Standard or Accelerated ad delivery. The Standard will distribute the budget throughout the day while the Accelerates method will show your ad everywhere it is potential and will cause the ad budget to run out faster.

Choose the campaign start and end date

If necessary, you can enter the campaign start date and campaign end date to more easily evaluate the effectiveness of the campaigns.

Choose the right Networks

The Networks section allows users to choose where ads appear:

  • Youtube search results: Ads can appear next to Youtube search results (With this option you can only use Trueview Discovery Ads)
  • Youtube video: ads will appear on Youtube videos, channel pages, and the homepage of the Youtube
  • Video partners on the display network: This means that ads will appear on other Google ad spaces.

Choose a bidding strategy

After you have done the above steps, you can choose how to pay for the campaign using the 4 options below!

  • Maximum CPV (cost-per-view): The cost will be based on the number of views and interactions a video receives
  • Maximum CPM (cost-per-mille): Users will be charged for every 1000 impressions the ad receives
  • Viewable CPM (cost-per-mille or CPM):Users will be charged for every 1000 impressions when the ad is seen by the user. For example, if the user visits the page and exits immediately, you will not need to pay for advertising
  • Target CPA (cost-per-acquisition):Costs based on actions a viewer takes, such as clicking on your ad.

Select Inventory Type

This section allows you to show your ads on assets that align with your brand. For example, if your business only sells Print On Demand or Dropshipping products, you wouldn't want the product to display violent or sexual content.

Select Inventory Type

 

The types of Inventory Types that can be selected are Expanded Inventory, standard Inventory, and Limited Inventory. You can read the details of these items before choosing.

Excluded Content

This section will go deeper by allowing you to choose not to show your ads in sensitive content categories, such as Tragedy and conflict or Sensitive social issues,...

Select the audience you want to reach

Before selecting an audience group, make sure you've given your ad group a name and description. This will make it easier for you to choose the same audience for future ad campaigns.

Select the audience you want to reach

Select Demographics

Demographics are the first step to shaping your target audience, in this Demographics section. You can choose the Gender, age, and income, .. of each customer.

Attract potential customers

In the Audiences section, Google Ads gives you many options to find your perfect target market. Here you can narrow down the group of potential customers by establishing answers to specific questions such as: What are the customer's preferences or habits, what are they looking for or what are their intentions, How do they interact with your business?

Choose where you want your ad to show

At this step, you can choose the specific type of content you want your ad to appear on.

Add target keywords

In the Keywords section, you can add keywords that include a word or a phrase if you have no idea about these keywords. You can use the “Get keyword ideas” tool to find related keywords to aid in identifying target keywords.

Choose a topic for the ad

Choose a topic for the ad

Select any topic that you think is relevant to your audience. Some of the categories that you can choose from are: Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, and Finance,...

Choose an ad placement

You can choose the ad placements where you want your ads to appear, depending on your budget and desired goals, you can choose the placements accordingly.

If this is left blank, your ad will appear in any placement or network that matches the selected audience.

Choose Video Marketing

Once you've completed all of the above steps, you can start looking for your marketing video. If you haven't uploaded a video yet, you can review the first step to uploading a video.

If the video has been posted, you can choose the video to start advertising, video ad formats such as In-stream ad, Video Discovery ad, Bumper Ad, or Outstream Ad.

You can also customize the Display URL, Call-to-action, and Headline Video.

Click “Save and Continue” then click “Continue to campaign” and you have completed all the steps to create a promotional video on Youtube.


Conclusion:

Above is the entire Youtube Ads advertising guide for beginners to set up YouTube video ad campaigns. You can try following the steps above to optimize your campaign.

Youtube Ads form of advertising is handy for Print On Demandbusinesses because it allows sellers to reach many different audiences and boost sales!

You can find out information about Printway's Print On Demand products today and start making Youtube Ads right now!

Don’t hesitate to get in touch with Printway to get the best-customized products for your store. 

Hạnh Hoàng
Hạnh Hoàng


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