February 16, 2023 5 min read

Technical SEO, On-page SEO, and Off-page SEO are 3 important factors to create a website that is optimized for SEO. Research by BrightEdge indicates that 68% of online experiences originate from a search engine, and 53% of website traffic comes from organic search.

However, only 0.78% of these searchers clicked on a result on the second page of Google. This proves that you will not attract search traffic if your website does not appear at the top. In this article, learn about what technical SEO is and how to optimize it for your website.

seo technical

What is Technical SEO?

Technical SEO is the process that includes optimization steps that improve a website's search engine ranking by making your site easier to crawl.

Some examples of technical SEO are:

- Submit sitemap to Google

- Improve page loading speed

- Limit duplicate content

- Website navigation and structure

In general, this is the process of technical optimization so that Google can prioritize the content on your website and show them when users search on Google's search engine without having to pay.

Why is technical SEO important?

What is Technical SEO?


The three SEO components of technical SEO, off-page SEO, and on-page SEO must all be balanced on a website to provide effective SEO. Even though a website has high-quality backlinks and decent content, this does not guarantee that it will rank higher in Google.

To have a chance to outperform rival websites, this website needs to be optimized for technical aspects such as page load time, fewer broken pages, and URL links. with improved ratings

Without one of the elements to optimize technical SEO or On-page or Off-page, your website will forever stay on the following pages and never appear in front of potential customers.

Factors to pay attention to in SEO Technical

For your website to be ranked higher by Google, you need to pay attention to the following optimizations:

  • Mobile Optimization
  • Page loading speed
  • Internal links, external links
  • Duplicate content
  • Schema
  • Crawl error
  • Image problem, alt text
  • Website Security
  • URL structure
  • Page 404
  • 301 redirect
  • Thẻ Canonical
  • Sitemap XML Sitemap
  • Site structure

You can optimize your site based on the above factors, to make sure your site is technically secure. This will help the site load fast, is easy to crawl, has clear navigation and is easy to act on, and doesn't contain any links or duplicate content.

Check up on some technical SEO factors

The technical SEO list includes many elements, but you don't need to optimize your entire website. Over-optimization can backfire. First of all, please refer to and optimize the basic factors below!

Check up on some technical SEO factors

Set up Google Search Console

Google Search Console is provided by Google to assist website owners in managing, maintaining, and troubleshooting problems with their website's presence in Google's search results.

Set up Google Search Console

Any website can access Google Search Console to check if Google is searching and crawling its site. Get warnings from Google about indexing, spam, and other issues on the site,...

SEO professionals use Google Search Console to manage website traffic, optimize rankings, and make informed decisions about the appearance of search results on their sites.

Page loading speed

Page loading speed

Did you know that the conversion rate of e-commerce websites that load in 1 second is 3 times that of sites that take longer to load (According to Portent)?

Page loading speed is a fundamental part of Google's ranking of your website. Google wants to provide seamless experiences with fast loading speeds, helping users quickly find the content they want instead of waiting.

Some of the reasons why your website is slow to load could be:

- Redundancy of unnecessary code

- High-capacity image and video content

- Slow server

To test your website speed, you can use many different tools, of which the most effective is Google PageSpeed ​​Insights. This tool evaluates and analyzes your page load speed and identifies the factors that cause your website to load slowly and how to solve these problems!

Check the Internal Links

An internal link is any link from one page on your website to another page on your website

Google follows links to discover content on web pages and ranks this content in search results. If a post or page gets many links, it signals to Google that it's an essential or high-value article.

Factors to check for internal links include:

  • Click depth. Keep your site structure as shallow as possible, with your important pages no more than three clicks away from the homepage.
  • Broken link. Broken links negatively impact the ranking power of pages. Most SEO crawlers will show broken links, but it can be difficult to find all of them. In addition to the HTML elements, be sure to look at the tags, HTTP headers, and sitemaps.
  • Redirect link. Even if a visitor does eventually land on the right page, getting them through several redirects will negatively affect load time and crawl budget. Look for chains of three or more redirects and update links to redirected pages as soon as you spot them.
  • Orphan page: These pages are not linked to other pages on your site - and therefore are difficult to find for visitors and search engines.

Optimizing URL structure

Google has always emphasized the importance of using simple and user-friendly URLs. So how can you optimize URLs as quickly as possible?

Here are some factors that you can optimize to create a friendly URL requested by Google:

- Ví dụ mẫu: 10 steps to optimize your website SEO (2023 Edition)

Start optimizing according to some of the following criteria:

  • Remove special characters
  • Non-alphabetic characters are considered special characters and should not appear in your URL. Round brackets, square brackets, and semicolons,... should be removed from the URL.

    - The above example would become: 10 steps to optimize your website SEO 2023 Edition

  • Remove the digits
  • It's normal to have digits in the URL, but your content may change and update over time. Changing the title is easy but with URLs, you will have to redirect to a new URL when you make the URL change. Sometimes people forget to update the URL again when changing the title. To avoid having to update the URL again, you can remove specific numbers from your URL.

     The above example would become: steps to optimize your website's SEO

  • Remove redundant information
  • Google says the simpler the URLs, the better. This prevents URLs from being cut off when displayed on search engines and makes it easier for users to understand the main information on the page.

     The above example would become: steps to optimize website SEO

  • Use hyphen
  • URLs need to be hyphenated to make them more user-friendly. Don't confuse hyphens with underscores, using underscores will cause Google to misunderstand URLs as a single word in the search process. So instead of using URLs like this: steps_to_optimize_website_SEO change it to steps-to-optimize-website-SEO

    Optimizing your website for mobile devices

    People are using their mobile phones more to find the content they need. Optimize your mobile device for the best user experience.

    You can optimize the page loading speed on your phone, without blocking CSS, JavaScipt, or images. Website design for mobile phones,...

    Use Breadcrumbs

    Breadcrumb is an SEO-friendly form because breadcrumb can automatically add internal links to categories and subpages on your website. This helps strengthen the architecture of your site./ Not to mention Google has turned URLs into Breadcrumb-style navigation in the SERPs.

    The verdict

    There are several Technical SEO Checklists that you can do to improve your website SEO. If you are reading here, we hope that you have found some useful SEO improvements for your site. Just keep practicing and optimizing your site every day! 

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    Hạnh Hoàng
    Hạnh Hoàng

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