Technical SEO, On-page SEO, and Off-page SEO are 3 important factors to create a website that is optimized for SEO. Research by BrightEdge indicates that 68% of online experiences originate from a search engine, and 53% of website traffic comes from organic search.
However, only 0.78% of these searchers clicked on a result on the second page of Google. This proves that you will not attract search traffic if your website does not appear at the top. In this article, learn about what technical SEO is and how to optimize it for your website.
Technical SEO is the process that includes optimization steps that improve a website's search engine ranking by making your site easier to crawl.
Some examples of technical SEO are:
- Submit sitemap to Google
- Improve page loading speed
- Limit duplicate content
- Website navigation and structure
In general, this is the process of technical optimization so that Google can prioritize the content on your website and show them when users search on Google's search engine without having to pay.
The three SEO components of technical SEO, off-page SEO, and on-page SEO must all be balanced on a website to provide effective SEO. Even though a website has high-quality backlinks and decent content, this does not guarantee that it will rank higher in Google.
To have a chance to outperform rival websites, this website needs to be optimized for technical aspects such as page load time, fewer broken pages, and URL links. with improved ratings
Without one of the elements to optimize technical SEO or On-page or Off-page, your website will forever stay on the following pages and never appear in front of potential customers.
For your website to be ranked higher by Google, you need to pay attention to the following optimizations:
You can optimize your site based on the above factors, to make sure your site is technically secure. This will help the site load fast, is easy to crawl, has clear navigation and is easy to act on, and doesn't contain any links or duplicate content.
The technical SEO list includes many elements, but you don't need to optimize your entire website. Over-optimization can backfire. First of all, please refer to and optimize the basic factors below!
Google Search Console is provided by Google to assist website owners in managing, maintaining, and troubleshooting problems with their website's presence in Google's search results.
Any website can access Google Search Console to check if Google is searching and crawling its site. Get warnings from Google about indexing, spam, and other issues on the site,...
SEO professionals use Google Search Console to manage website traffic, optimize rankings, and make informed decisions about the appearance of search results on their sites.
Did you know that the conversion rate of e-commerce websites that load in 1 second is 3 times that of sites that take longer to load (According to Portent)?
Page loading speed is a fundamental part of Google's ranking of your website. Google wants to provide seamless experiences with fast loading speeds, helping users quickly find the content they want instead of waiting.
Some of the reasons why your website is slow to load could be:
- Redundancy of unnecessary code
- High-capacity image and video content
- Slow server
To test your website speed, you can use many different tools, of which the most effective is Google PageSpeed Insights. This tool evaluates and analyzes your page load speed and identifies the factors that cause your website to load slowly and how to solve these problems!
An internal link is any link from one page on your website to another page on your website
Google follows links to discover content on web pages and ranks this content in search results. If a post or page gets many links, it signals to Google that it's an essential or high-value article.
Factors to check for internal links include:
Google has always emphasized the importance of using simple and user-friendly URLs. So how can you optimize URLs as quickly as possible?
Here are some factors that you can optimize to create a friendly URL requested by Google:
- Ví dụ mẫu: 10 steps to optimize your website SEO (2023 Edition)
Start optimizing according to some of the following criteria:
Non-alphabetic characters are considered special characters and should not appear in your URL. Round brackets, square brackets, and semicolons,... should be removed from the URL.
- The above example would become: 10 steps to optimize your website SEO 2023 Edition
It's normal to have digits in the URL, but your content may change and update over time. Changing the title is easy but with URLs, you will have to redirect to a new URL when you make the URL change. Sometimes people forget to update the URL again when changing the title. To avoid having to update the URL again, you can remove specific numbers from your URL.
The above example would become: steps to optimize your website's SEO
Google says the simpler the URLs, the better. This prevents URLs from being cut off when displayed on search engines and makes it easier for users to understand the main information on the page.
The above example would become: steps to optimize website SEO
URLs need to be hyphenated to make them more user-friendly. Don't confuse hyphens with underscores, using underscores will cause Google to misunderstand URLs as a single word in the search process. So instead of using URLs like this: steps_to_optimize_website_SEO change it to steps-to-optimize-website-SEO
People are using their mobile phones more to find the content they need. Optimize your mobile device for the best user experience.
You can optimize the page loading speed on your phone, without blocking CSS, JavaScipt, or images. Website design for mobile phones,...
Breadcrumb is an SEO-friendly form because breadcrumb can automatically add internal links to categories and subpages on your website. This helps strengthen the architecture of your site./ Not to mention Google has turned URLs into Breadcrumb-style navigation in the SERPs.
There are several Technical SEO Checklists that you can do to improve your website SEO. If you are reading here, we hope that you have found some useful SEO improvements for your site. Just keep practicing and optimizing your site every day!
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