December 02, 2022 10 min read

You’re probably familiar with many eCommerce trends that have been hot in the past few years, such as AR or Chatbots,... But what will happen to these trends in 2023? What will other eCommerce businesses focus on instead? In this article, we’ll take a look at some of the top eCommerce trends that are forecasted to take off in 2023.

ecommerce trends

Top eCommerce trends in 2023 you can not miss 

The future of eCommerce is bright, and that means there’s plenty of opportunity to stand out in the crowd. While you should always be focused on delighting your customers and providing excellent service and products, it’s also important to pay attention to upcoming trends in the industry if you want to stay ahead of the competition in 2023. Check out these top eCommerce trends that will take off in 2023 below!

Personalization Products 

Whether you're in the B2B or B2C industries, your target audience will demand some kind of personalization. It can help you produce more sales whether you simply utilize it in your marketing or go the extra mile and put it on your eCommerce site.

Personalization Products


With personalization, it is the brand's responsibility to correctly exploit consumer data and create an experience that the customer desires. Brands may increase consumer loyalty and improve their experience by anticipating their wants before they have a chance to express them.

Personalization guarantees that your clients receive relevant offers. Consumers have repeatedly said that personalization is incredibly important to them, with Epsilon data indicating that when firms give tailored experiences, 80% of customers are more likely to make a purchase. Not to add that the inverse is also true. When businesses fail to provide individualized experiences to their customers, these customers are more likely to switch to a rival who does a better job of tailoring their experience.

Try to create more personalized experiences to attract customers and gain more sale conversion!

Sustainable Development

Sustainable Development

Consumers are increasingly emphasizing sustainability and environmentally friendly items. You can see this trend more specifically by these stats:

  • In a survey conducted in March 2022 in the United States. Statista, 90% of respondents reported they would be willing to delay e-commerce deliveries to improve sustainability if given the incentive to do so. Approximately 29 percent of respondents were willing to delay delivery by up to five days.
  • According to a January 2021 survey, one in every two internet customers in the United States and the United Kingdom desired brands would offer products with less packaging. The same proportion (52%) wants firms to manufacture items using recycled packaging, whereas only 28% valued brands collaborating with local environmental groups.

Consumers are now ready to pay more to use environmental products, so let's prepare to:

  • Pick and choose suitable products to sell
  • Reduce the material used in packing 
  •  Focus on using sustainable packaging
  • Create environmentally friendly shipping options,...

The rising of AI

The rising of AI

AI (Artificial intelligence) enables today's online retailers to provide an exceptional customer and user experience in eCommerce while also making intelligent business decisions based on consumer data. 

You can see AI is constantly transforming the eCommerce industry. Some applications of AI are:

  • Voice Commerce and Virtual Assistant: Voice technology is not new in eCommerce but will gain remarkable growth in 2023. It allows users to buy or search for everything they want in a short time. Virtual assistants, as known as Chatbots understand customers' queries and offer the needed support accordingly. The plus is that they can support you 24/7 and answer everything that was programmed.
  • Personalization: Personalization in the eCommerce market refers to tailoring the buying experience to a specific customer's pain points, needs, preferences, and tastes. They can, for example, display recently viewed products, launch an automated personalized email campaign, or generate a customized product list.
  • Automation: Online stores are now available on many channels and are open 24 hours a day, seven days a week. This frequently necessitates some type of automation. Merchants may save time, energy, and money by automating customer service. When it comes to automation, AI may be a huge assistance for eCommerce business owners.

Omnichannel marketing and shopping

Creating a consistent consumer experience across several touchpoints is the goal of omnichannel retail. In-store encounters, online visits, smartphone purchasing, and phone conversations are examples of touchpoints. Before purchasing, a consumer may come into contact with your brand across all of these channels, and their experience must be consistent while still being personalized to the subtleties of each specific outlet.

Omnichannel marketing and shopping


The ease of use that omnichannel experiences provide frequently translates into eCommerce sales. Marketers who used at least three channels in their campaigns outperformed single-channel marketers by 287%. Given that 56% of in-store shoppers used mobile devices to investigate products before purchasing, this makes sense.

Customers are accustomed to using many devices during the purchasing process. An omnichannel strategy reaches them no matter where they are. It offers a seamless experience regardless of the channels used.

Social Commerce

More and more businesses are turning to social commerce to meet – and sell to – their customers wherever they are.

Customers rely heavily on their social feeds for purchasing, recommendations, and easy e-commerce sales. According to one study, 48% of consumers are now more willing to buy directly from TikTok.

Global social media platform sales were predicted to be $992 billion USD in 2022, with predictions predicting that social commerce sales will reach over 2.9 trillion USD by 2026.

Whether you decide to sell directly through social media or not, include these platforms in your e-commerce plan.

Social commerce is crucial for firms to contact their target audiences, with sales anticipated to reach $30.73 billion in 2023, accounting for 20% of global retail e-commerce sales.

>>> Read More:15 Best E-commerce Marketing Tools You Can’t Ignore in 2023

AR - Augmented Reality

Over the last few years, AR has become more and more familiar to people in many different fields. Most of the major e-commerce players, such as Alibaba, Amazon, Shopify, and Flipkart, are acquiring and integrating augmented reality into their services.

AR - Augmented Reality

Major retailers and customers now prefer an augmented reality e-commerce experience to a non-augmented reality e-commerce experience. Younger shoppers want more involved in retail experiences. According to a study, 30% of millennial and Gen Z consumers desire more online purchasing experiences that use AR and VR technologies, compared to 14% of previous generations.

As a result, the usage of augmented reality in online shopping provides consumers with an immersive experience, allowing them to interact with products in real-time while remaining in their own location. Furthermore, AR enables businesses to inform and communicate with customers, as well as engage them after they've made a purchase.

Brand Marketing on Tiktok

Tiktok is now one of the most popular social-commerce platforms, connecting vendors and consumers in a variety of marketplaces while being the finest app for short videos. The majority of Tiktok users are already gen Z (60%), but according to a new analysis of Tiktok user age, the user base is aging up, which means businesses will have an opportunity to engage more target groups on this platform.

People spend an average of 95 minutes per day on Tiktok and open its app 8 times per day.

The facts above can only indicate one thing: Tiktok is currently the best venue for a company to maximize audience engagement, brand visibility, and product sales. Not to mention Tiktok Shop's massive influence since its initial launch on the site.

You can promote your eCommerce business on TikTok in three ways:

  • Paid advertising:Through the TikTok for Business platform, businesses may design and launch ad campaigns on the app. These ads can be customized to link to your items, e-commerce site, or social network pages. Additionally, the app delivers real-time stats and audience analytics, allowing you to learn from each campaign and optimize as you go.
  • TikTok has spawned the careers of several influencers who have thousands—and occasionally millions—of followers. Influencers who work in your chosen niche and can promote your services or products to their audience can be found.
  • Creating a branded TikTok account and producing videos will help you attract followers and grow your audience. Keep an eye on TikTok trends and consider creating your own version. These trends can shift quickly, so seize chances as they arise. Engagement is also important, so make an effort to respond to comments from followers.

Live Selling and Interactive shopping

In live selling and interactive shopping, sellers present their products via live streams (typically on a social media platform) and allow customers to ask questions, get answers, and make purchases in real time. This strategy first gained popularity in China, where it earned $300 billion in sales in 2021. It has since extended to the rest of the world, with platforms such as Facebook and Amazon getting on board.

Live Selling and Interactive shopping

The live-selling industry in the United States is still in its early stages, but it is predicted to reach $25 billion by 2023. However, with large firms like Walmart, Nordstrom, and Macy's coming on board, its popularity is projected to increase.

The interaction of live marketing is its key selling point. It's an opportunity for marketers to get creative with how they display their items, engage people, and complete purchases.

Live selling is especially popular in the clothing and fashion business. However, it is also growing in popularity in the sale of cosmetic products, electronics, and food.

Shoppable Video ads

Videos are an excellent method to showcase your products or services, but the format can be restrictive at times. Potential clients can easily be lost if there is no clear call to action (CTA) or way to find the things being shown.

Shoppable video commercials include calls-to-action and action buttons within the videos. These buttons can be linked to your eCommerce website, product page, or landing page. Some buttons even feature an add-to-cart capability, which speeds up the checkout process even further.

According to the Interactive Advertising Bureau, 40% of marketers now employ shoppable videos, a constant growth from previous years. This is hardly surprising considering the potential for shortening customer journeys and increasing conversion rates.

Keep up with UGC - User-Generated Content

Keep up with UGC - User-Generated Content


User-generated content (UGC) is brand-related content developed by users rather than the brand itself. It's an effective content marketing strategy, especially with the current boom in online buying.

UGC videos outperform brand videos on TikTok by 22%.

Trust is important. When it comes to e-commerce trust, customers trust organic user content more than branded material. As a result, user-generated content (UGC) such as consumer images, videos, and reviews provide excellent social proof and legitimacy for firms wanting to sell online.

UGC may help brands build trust while also driving genuine interaction. Given that those are two critical components of e-commerce today, it's no surprise that UGC has made its debut on the 2023 eCommerce trends list.

Customized Packaging 

Personalization and sustainability will become increasingly essential to consumers in the future. eCommerce businesses will be able to handle both of these trends with the help of bespoke packaging.

custom packaging

Online businesses, for example, can emphasize that their packaging is environmentally friendly. How about surprising them with a personal touch, such as a short, handwritten message thanking them for their purchase?

According to Ipsos, more than 70% of Americans say box design influences their purchasing decisions. So, keep in mind that it's more than just a box. After all, the package is sometimes more popular than the product itself.

Subscription Commerce

Winning new clients can be costly and time-consuming; the goal of every business is to build long-term customer relationships. Subscription commerce is expected to become an even more prominent sort of e-commerce by 2023, according to eCommerce trends. Subscription models are driving retention and profitability for digital vendors and online marketplaces.

Subscriptions are used by over 35% of weekly internet buyers. Those figures are guaranteed to rise with the correct business and fulfillment methods integrated into a subscription commerce strategy.

After all, people will continue to anticipate simplicity and ease when shopping - do you have a favorite product or service that you use frequently? Subscription commerce eliminates the need for manual ordering and delivery, allowing your purchases to be smooth and available when you need them.

Flexible Payment Options

Flexible Payment Options

One reason that makes customers stop buying from some websites is the limitation of payment options. If the buyer finds it difficult to finish their digital purchase, they have no qualms about leaving products in the cart and finding an online seller who makes buying straightforward.

According to Statista, digital and mobile wallets accounted for over half of all global e-commerce payment transactions, making digital wallets by far the most popular online payment option.

Mobile wallets continue to transform point-of-sale payments.

  • As new generations enter the market, they expect a variety of payment choices.
  • Retailers, for example, are adopting direct selling via social media to stay on top of their customer's tastes and keep them coming back for more.
  • Flexible financing options make it easier for consumers to buy and afford the things they desire.

Mobile Shopping

These days, we spend a lot of time using a mobile phone and recording the time we spent shopping online. According to StatistaMobile phones generate most of the digital commerce website visits around the world and also create the largest amount of orders. As of the second quarter of 2022, smartphones accounted for approximately 71 percent of retail site traffic worldwide and generated 61 percent of online shopping orders.

The verdict

As eCommerce expands and attracts more and more sellers, it’s important to stay ahead of the game by adopting new trends. Identifying a trend that is most suitable for your online business can significantly increase your visibility and conversion rate.

You can also leverage your eCommerce site by scaling your products if you are planning to add more new products to your website, do not forget to contact Printway. Being one of the leadingPrint on Demand Fulfillment Platformsin the eCommerce industry, Printway is proudly offering POD fulfillment services globally with more than 500+ products & more than 1000+ SKUs. With our key strength & advantage in manufacturing experience, Printway is operating our in-house factory in Vietnam which is focusing on Home Decor & Kitchen products, especially on some key materials such as wood, metal, acrylic, ceramic…

Interested to learn more? Just drop us a message and we’ll get back to you in no time.

Hạnh Hoàng
Hạnh Hoàng

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