February 13, 2023 5 min read

Advertising tools are the best way for businesses to reach out to potential customers or achieve their objectives. Advertising is an excellent technique to pique a customer's interest. Sellers on e-commerce platforms may ensure they get the most out of their advertising by implementing and adapting campaigns to their needs. Find out more about top e-commerce ads that can boost your sales right here!

ecommcer ads

What is eCommerce Advertising?

As soon as there is a firm and sales, several types of advertising begin to arise. Advertising appears in conventional forms such as word of mouth, signs, newspapers, and magazines when the media has not grown significantly.

 Forms of e-commerce advertising are now appearing as a result of electronic systems such as the Internet and computer networks. The goal of e-commerce advertising is to help promote products and services on e-commerce sites like Amazon, eBay, etc. to draw customers' attention and raise income,...

Digital marketing channels

There are several eCommerce advertising forms for marketers your eCommerce owners use to place their ads such as social media channels, websites, search engines, newsletters, podcasts, chat rooms, SMS, and email,...

Platforms that support e-commerce advertising are frequently quite convenient because they include everything you need, such as paying for promotional content, optimizing ad placement, and showing to audiences who are interested in products or services.

Top Popular Type Of eCommerce Ads

Google, Amazon, and Facebook are among the three most popular platforms for running advertisements, according to a survey byeMarketer. It is vital to use the right advertising platforms and techniques to meet particular needs like boosting traffic, drawing followers, and producing purchases. You must consider the many forms of e-commerce advertising since, depending on the goal, selecting the style of advertising is essential.

Display Advertising

Display Advertising

Display advertising is a style of marketing that draws attention by using multimedia formats like video, animation, photos, text, gifs, and more in a specified position on a website or platform. The user carries out a particular activity, such as clicking on a landing page or completing a form.

Every time they visit a website, users can see display adverts there. They may also view YouTube videos or banner ads when using an app.

*, Pros

  • Display ads help increase brand awareness better with the right target audience
  • Easily capture the audience's attention
  • Reach customers on multiple platforms
  • Get your message across quickly and easily


  • Users tend to use many ad blockers, making it difficult for advertising ads to reach many customer groups

 Search engine optimization and marketing (SEO and SEM)

 Search engine optimization and marketing (SEO and SEM)

SEO and SEM are two popular forms of advertising today. While SEO - Search Engine Optimization is a form of keyword optimization based on on-page and off-page activities, SEM is a paid activity for Google to make your website visible. displayed in the first positions after customers search for content on Google. SEO is considered a part of SEM.

Benefits of SEM

  • High keyword density, simultaneous promotion of several keywords and items
  • swiftly appear at the top of the search results page.
  • Ad personalization and precise SEM performance measurement
  • brand recognition on search engines
  • create income quickly
  • Reach the appropriate audience at the appropriate moment.

SEM's drawbacks:

  • Due to intense competition, prices are getting more and more expensive.
  • Sometimes users find it annoying

Benefits of SEO

  • Boost website traffic with a free search engine ranking position 
  • Long-lasting impact
  • Users favor clicking on the top natural search results above advertisements.
  • Google is very grateful for the quality and content of its websites.

Negative aspects of SEO

  • It is time-consuming and labor-intensive.

Social Media Advertising

Social Media Advertising

According to research byeMarketer, users often spend a lot of time using social networking platforms. Which, they spend an average of 45.8 minutes using Tiktok, 45.6 minutes using Youtube, 34.8 minutes using Twitter, 30.4 minutes using Snapchat, and 30.1 minutes using Facebook and Instagram.

Sellers can use social media by regularly posting promotional information on the site, such as photographs, videos, and customer reviews. Users will actively visit your channel and execute the activities your brand requires if you have engaging content.

The second method is to advertise your channel on social media platforms for a fee. To suit users' marketing demands, Facebook, Instagram, Tiktok, and Youtube all provide different kinds of sponsored advertising.

Pay Per Click Advertising


PPC stands for “Pay-Per-Click”, which is an effective form of advertising to generate income for businesses. With this type of ad, the advertiser only pays per click on their website or app.

Pay-per-click or PPC is the most popular and useful online paid advertising campaign. Business owners love this advertising approach because it not only improves traffic but also gets a lot of users to their websites. It's easier to measure and track and can help boost your rankings on search engine results pages. PPC means you'll pay every time a user clicks on your ad.

Currently, Google Ads and Facebook Ads are the two most popular PPC platforms, and sellers can optimize their ads on these platforms.


Remarketing is used in Email marketing campaigns to remind customers about the sudden action of canceling or forgetting to pay for products in the cart they have done before. Remarketing is also used to implement strategies to increase sales (up-sell) or cross-sell products to promote increased sales from many different products. 

In addition, remarketing is also used to market and take care of customers at different times and stages when customers use the product or are personalized to match the behavior of each customer when they visit the website or landing page. 

Making the adverts as relevant as you can is the most crucial part of retargeting. When it comes to retargeting, avoid using a one-size-fits-all strategy because you'll end up wasting a sizable portion of your spending.

Video Ads Marketing

Video Ads Marketing

The promotion of a brand's goods, services, or message through the use of video is called video ads marketing. Customers can educate themselves through the video's content to ultimately promote consumer choice.

Data from the State of Video Marketing Survey 2021 show that 86% of companies use video marketing as a tactic for advertising. 93% of them specifically stated that video is a crucial component of their strategy.

84% of customers acknowledged that watching a video influenced them to purchase a product. In contrast, viewers are twice as likely to share videos online than other forms of material. By 2022, video traffic is expected to represent 82% of all web traffic, according to the report.

The Verdict

So here are the top 06 eCommerce Ads that help you to drive sales effectively. You can startby using one of these eCommerce Ads above to kick-start your business. If you currently sell Print-On-Demand products on websites or platforms, it's time to gain more sales by using those eCommerce Ads.

If you need help choosing suitable products to sell, you can contact us for the 24/7 customer support team for further information or join the Facebook Community for more news.

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    Hạnh Hoàng

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