As of 2023, Etsy has about 5 million active merchants and serves 90 million customers globally. Etsy growth will be even stronger and more dominant in 2023. To support merchants with more specific insights into their customer's shopping habits, eRank conducted a survey of over 1,000 customers who shopped in the United States in 2022. Here are some key findings that sellers can refer to.
83.8% of buyers who participated in the survey said that it is especially important to inform them of information related to the shipping process. Clear communication with buyers will help reduce difficulties when orders are shipped later than their expectations.
81.9% of people surveyed said that photos are important to the buying experience. In addition, 68% said quality photos that accurately represent an item will increase their trust in a store. High-quality images clearly representing your product are sure ways to convert more buyers.
81.4% of shoppers on Etsy say product descriptions are an important part of their buying experience. Detailed, easy-to-read descriptions that provide clear information about the product are more helpful to customers.
81% say that good reviews help them trust a store. Merely reviews of your store are not enough to generate buyers. 69% say that a store's star rating is very important when deciding to purchase from a store. Give your customers an experience that makes them satisfied when rating 5 stars.
Overall, 90.6% of buyers said Etsy is a great place to buy gifts. 52.8% of people said they buy birthday gifts on Etsy. Take advantage of these special dates by including birthdays in your keywords, products, and marketing plans.
More than 41.4% reported income compared to the average U.S. household income. Consider offering a mix of product prices targeted to multiple income levels and suitable for different types of customers.
Repeat customers are the main source of income for a lot of sellers. Here are some things that keep customers coming back to shop at an address.
66.7% of buyers indicate that product quality is an important part of their return to shopping from a store. Ensure that you are providing your customers with the highest and best quality products possible.
People are paying more attention to free shipping thanks to platforms like Amazon. According to the eRank survey, up to 44.5% of participants said that free shipping would influence their next purchase decision. If possible, consider including free shipping in your order.
Shoppers on Etsy are willing to wait for handmade or custom products on Etsy. Don't make the shipping process too slow, though. 30.4% of survey respondents indicated that fast shipping will influence their decision to repurchase from a store.
Interacting with buyers is important, keeping customers in your communication loop helps build trust in your purchase decision. 21.2% of participants said that good communication will be part of getting them back to shop in-store.
Offering Coupon Codes can encourage customers to buy again from the store. 13.4% of participants said they would make a second purchase if they were offered a coupon.
Based on the behaviors provided above, sellers can tailor elements of the store to give buyers what they expect. Here are some suggestions that you can make with your Etsy store.
Invest in images for your Etsy business. Research ways to capture excellent product images or do anything to improve your photography skills. Optimizing images is always a good investment for increasing sales.
Re-read your product descriptions and make sure they provide full value to your potential customers. Use easy-to-read language, and product descriptions for customers. Also, don't forget to optimize descriptions with specific keywords and phrases that are highly searched for.
Don't forget to interact with customers, make sure to inform them of any issues related to shipping.
Free shipping is an important factor for buyers. Offer customers these incentives whenever possible and factor the average shipping costs into your product prices.
Reviews are important to buyers, providing buyers with great experiences will help increase the positive reviews you have.
Conclusion:
The above is some information about the shopping habits of customers in the US that sellers can refer to. Start adjusting your Etsy store and increase sales today. Refer to the product catalog right here and contact Printway team for the most timely support.
Source: eRank
