Hanh Hoang
Oct 03 2021 •6 minutes
Printway will share more about the Australian market, especially the e-commerce market in this country so that our community can have a closer, more detailed look to come up with more appropriate plans in the future next time
Let's take a look at some interesting facts about this Kangaroo Country. With an area of 7,692,024 km2, as of 2020, Australia has a population of 25.6 million with a sex ratio of 0.992 (992 males per 1,000 females) lower than the global sex ratio, making it the 52nd most populous country in the world.
Australia has a high level of urbanization, concentrated in the coastal states, with up to 85.7% of Australia's population living in urban areas.
It is an industrialized country, the 13th largest economy worldwide by nominal GDP in 2020.
Australians often use the internet to make purchases and often buy from retail websites. The market share of e-commerce is growing.
Some of the major and important holidays in Australia are Christmas, Easter, Australia Day, Anzac Day, National Reconciliation Week, etc...
Although people's incomes are increasing, the level of consumers is quite high so buying decisions in Australia are often made after a fairly careful process of considering the price and quality of the products they spend money on. Although price is an important determinant, the quality, image that the product shows, its authenticity, and popularity completely affect the level of purchase of customers, especially in the e-commerce market. Australians often use the internet to make purchases and often buy from retail websites. The market share of e-commerce is growing.
The factors that motivate consumers to be loyal to a brand are quality, price (consumers intend to buy more products at a promotion or cheaper price), and the quality of after-sales service. Older consumers are more loyal than younger consumers and faced with a negative shopping experience, nearly half of consumers said they were willing to stop buying brands.
Social networks are useful for learning about products (especially thanks to consumer comments) but also for discovering new products and changing their buying habits. Protecting their data is often an important issue for Australians.
Australia's e-commerce market of 25 million people, 22.82 million internet users, with its advanced e-commerce platform still attracting sellers around the world.
Revenue from the e-commerce industry in Australia is set to reach US $29,700 million in 2021 and the average revenue per consumer is set to be US $1,524.32. With a relatively high per capita income (US $50,855), the country's people have a very high demand for shopping. These planned figures may even exceed the actual number.
2020 is considered a breakthrough year for the Australian e-commerce market when up to 9 million households in the country made online shopping when the epidemic broke out in March 2020.
The epidemic has also completely changed the consumption behavior of Australians, the proportion of online shoppers has increased and online shopping has also become a habit of many Australians in the context of the epidemic.
More specifically, the growth rate of online shopping in 2020 increased by 57% over the same period in 2019. On average, the number of online shopping participants increased to nearly 1 million people per month compared to 2019.
Under the impact of the pandemic, the volume of online purchases by Australians soared, reaching $50.6 billion last year and accounting for 16.3% of retail spending. Australians also tend to shop online more regularly as the percentage of weekly shoppers increased to 16% from 6% in 2019.
The regions with the highest sales are Victoria and New South Wales, while digital advertising is most effective in major cities such as Sydney, Canberra, and Melbourne.
It can be said that e-commerce has become a bright spot in the Australian economy and is a relief not only for consumers but also an opportunity for sellers around the world to access this market!
In terms of the market, Australia is considered a fairly open market, easily accessible with abundant potential. Australians tend to value the commensurate value of money, meaning they always want to receive quality products commensurate with the value they have to spend. In addition, Australians have a fairly open attitude to imported goods because the domestic market does not meet production needs.
Regarding how to buy online, Australians use a variety of devices to shop online. In 2020, an adult uses 4.4 devices to access the internet. Of these, mobile phones account for 91%, laptops account for 76%, tablets account for 61%, and TVs account for 60%.
The lifestyle of Australians:
With the red sands of Uluru, the Great Barrier Reef, and rainforests rich in flora and fauna, Australia is endowed with some of the most beautiful natural landscapes in the world, so it s no surprise that Australians love the outdoors and are keen on it. to protect the environment.
Simple lifestyle, Australians like to spend time having fun, and gathering with relatives, and friends.
Australians value human rights, and gender equality and are open-minded on many issues.
Australians are extremely fond of sports activities such as Cricket, Rugby, Football, Golf, Swimming, Windsurfing, Boat Racing.
According to research by Australia Post in 2020, the product segments that Australians spend the most money on in the e-commerce market share are:
Based on the top of the most purchased category with Australian interests, such as outdoor activities, travel, and environmental protection. Printway can suggest some hot selling products such as:
The "Old but gold" T-shirt or Hoodie products with unique designs will be the best-selling items in Australia at the end of the year. Especially customers often need to buy as gifts, wear groups on Halloween or Christmas, and New Year's Eve,. Therefore, the seller can adjust the design to fit.
Mugs with personalized designs are classic gifts that can be used for sale as year-round gifts. On the occasion of the year-end festival, Australians often participate in outdoor activities, and the demand for drinkware such as mugs is huge. So we can all use it to sell at the end of the year.
The end of the year is a time of many festivals and activities in Australia accompanied by family bonding events. Therefore, in addition to buying gifts, Australians also pay attention to home decor products that are personalized with images of mothers, children, grandparents, and warm moments of the year to create a cozy atmosphere for the family.
So the decorative products Poster / Canvas / Photo Panel /,.. will be the top choice for Thanksgiving, Christmas, or home decoration.
Ornament is always the top product that Australians welcome every Christmas. With a diverse, unique design, you can customize the shape and text on the ornament. This will be a meaningful decoration/gift that Australian people give to friends and relatives at Christmas!
The above products have a processing time: of 2-3 days and a shipping time: of 3 business days, very fast and convenient for the seller to fulfill at the end of this year!
Australia is also a potential market for personalized products. So take advantage of this when you're targeting holidays like Mother s Day, Anzac Day, or Christmas and Thanksgiving!
Australian consumers love the return policy very much. After consumers make a purchase, they may change their preferences and want to have their goods returned and get their money back. Vietnamese businesses may not be familiar with this policy, but Australian consumers are very focused on return policies because they always want to be assured of quality. Therefore, when fighting in this market, sellers need to focus on return and refund policies to always meet the expectations and desires of customers.
In addition, to sell in the Australian market, you need to strictly comply with product safety rules and standards such as providing clear instructions for use, developing product recall plans and procedures, or ensuring product quality...
In short, Australia s e-commerce market is extremely potential for sellers willing to explore. To beat fast, and win in this market, sellers can study more shopping habits and behaviors of Australian people at some sites such as Herald Sun, Western Australia,.. to always catch up with trends and information in the Australian market offline!
Now do not forget to look at the products that Printway can help you get closer to the Australian market through the following link: https://printway.io/collections/all
Wish you all have useful information and a new direction after today's news!
*, References from Australia Post report, https://goglobal.moit.gov.vn/
