November 21, 2022 7 min read

It’s hard to imagine what the world will look like in four years, much less in 2023! So many things have the potential to change, and so many new products will come onto the market that it’s impossible to know what they’ll be or what their success rate will be. In order to help you get ahead of this trend, we compiled a list of the top 10 products we think will be big on Etsy in 2023, based on historical data from Etsy purchases in 2022 as well as recent industry trends and predictions about what types of products will come into fashion.

top product to sell on etsy

Etsy - The potential platform to sell products in 2023

Etsy, a platform where you can sell your handmade products to the world, has seen exponential growth in recent years. It's easy to see why - they offer a marketplace with many potential customers and they take care of all the shipping, payment processing, and customer service.

 Plus, there is no need to spend money on inventory because you only have to buy materials when you make an order. With that said, it's not as simple as just setting up shop and waiting for orders to come in. 

The following are some tips for finding profitable products to sell on your Etsy store in 2023.

  • Think about how much time and money it will take to produce the product. If it's too costly for you to produce, then don't sell it!
  •  Consider what markets are popular in 2023, and what markets are likely to be popular in the future. If there's a market that is growing rapidly, then investing your time into that market may be worth it. However, if that market is stagnant or shrinking, then don't waste your time with it! Instead of trying to push an old market in hopes of creating new demand, spend your time thinking about new niches.
  • Figure out what trends are likely to continue past 2023. For example, health-conscious consumers aren't going anywhere anytime soon. So anything related to health and wellness should continue selling well over the next few years at least.
  • Learn as much as possible about each potential product type so that you can better identify the niche products to sell on Etsy in 2023: textiles, fashion accessories, stationery items, home decor items, etcetera.

Top 10 potential products to sell on Etsy in 2023

Finding a potential product to sell on Etsy might be like swimming in the ocean if you do not know how to choose a suitable one. Luckily, we have done some research, and here is the list of the best products you can sell on Etsy

Product Type 1: Art Prints

Product Type 1: Art Prints

As of right now, art prints are one of the most popular products on Etsy. The potential for art prints is high because there are many sellers who sell them and they have a wide variety of styles.

To start selling art prints, you need to find a niche and make sure it's not too competitive. Make sure that your art print is unique from other similar prints by adding something extra. Once you've created your design, it's time to upload your item onto the site. Remember that Etsy has restrictions when uploading photos so check their guidelines before uploading any images. 

When setting up your listing, be specific about size and use tags (tags are words or phrases which help customers find relevant listings). Tags can include things like surreal, gothic, or illustrated.

Product Type 2:Custom T-Shirt

T-shirts are one of the top products to sell on Etsy. They are classic items that never go out of style. They can also be personalized with text or images to create one-of-a-kind gift ideas for any occasion. From band tees to funny t-shirts, there's something for everyone!

Product Type 2: Custom T-Shirt


Etsy sellers interested in selling custom t-shirts have the option of printing on their own t-shirts or buying wholesale from a supplier like CustomInk. Wholesale suppliers typically offer more options and competitive pricing, but you'll need to place your order ahead of time and take into account shipping times if you choose this route.

If you're looking to make money from custom t-shirt sales on Etsy, it's best to start by finding unique designs that people can't find at the mall.

Apart from T-shirts, sellers can also sell different types such as hoodies, Tank tops, and Sweatshirts,...

Product Type 3: Handmade Jewelry

Handmade Jewelry

Handmade jewelry is one of the top products to sell on Etsy in 2023. You can find a niche product to sell by looking at the products that are trending on social media or other sites. Another way to find potential products is to use keyword research tools like Google Trends, which allows you to see how popular certain words are and how often they're searched for. Once you've found a potential product, make sure your prices are competitive and have photos of your pieces that show the quality of workmanship.

Product Type 4: Personalized Gift

Product Type 4: Personalized Gift

Personalized gifts are high on the demand list for the holiday season. The first reason is that personalized items are more likely to be cherished, and the second is that there are so many different products available! Personalized gifts can range from stickers to pens, to jewelry, to clothing. 

This makes it super easy to find the perfect niche products that you can sell on Etsy. And even if you don't have any experience with print-on-demand products, there are still plenty of resources available online that will teach you how to do it! The best way to find a potential product list is by researching on Etsy or using keyword tools to find them!

 With a few steps, you can get your shop set up and start creating personalized items for your customers. Here's what you need to know:

  • Find a niche market -This is one of the most important things you'll do when starting an Etsy shop. Without finding a specific niche, it will be difficult for your products to stand out from all of the other shops with similar items.
  • Research popular product ideas
  • After you've found a niche market, research popular product ideas related to that topic and take note of what people are looking for. In this case, people are looking for personalized Christmas cards and stocking stuffers for their loved ones.

Product Type 5:Home Decor Products

Product Type 5: Home Decor Products

Home decor products are always trending on Etsy. There are many home decor products to choose from and most people love to buy them, this is the reason why it's one of the top products to sell on Etsy.

Home decor products will always be popular because they can be used for decoration purposes at your home, as a gift for friends and family, or even as an idea for your next DIY project.

Product Type 6: Handmade soaps and Candles

Product Type 6: Handmade soaps and Candles

Handmade soaps and candles have a high demand and can have a higher price point. You can find these by looking for items that are selling well and popular, or by searching for specific keywords.

To sell soap on Etsy, you will need to find a niche product--maybe vegan soaps or bath salts--and then create your own recipe with the scents you want and ingredients that suit your needs. Candles are similar but require more supplies, like jars, waxes, wicks, and fragrances. You can also make labels with information about the item before listing it on Etsy.

Product Type 7: Digital products

Product Type 7: Digital products

Digital products are on the rise and can be a great way for you to reach a large audience. Digital planners, digital stickers, and wall art are just some of the digital products currently trending on Etsy. The best part about this product type is that you don't need any prior design experience to create digital products. Just upload your graphics and voilà! You're all set.

Product Type 8: Vintage items

Etsy is the platform for vintage items. The vast majority of its sellers offer vintage and handmade goods, meaning there is no shortage of products to sell! You can find a niche product by following these steps: 1) search vintage in the search bar at the top of the site 2) select Vintage from the drop-down menu 3) type in your desired price range 4) browse through the list of results 5) click on a few products that interest you and read their description for more information about their value.

Product Type 8: Vintage items

Etsy has the rule to sell vintage items. This means that you can't just start off with any old item from your grandmother's basement and call it vintage. You will need to make sure that your vintage item is at least 25 years old. But, there are some Etsy sellers who get around this rule by using the term old instead of vintage. Plus, if you find an antique store with a bunch of products that are at least 25 years old, you can buy them and resell them on Etsy as vintage. 

Product Type 9: Note and Journal

Product Type 9: Note and Journal


Etsy is a wonderful marketplace for selling handmade Notes and journals because there are plenty of ways to make them, and even more, people want them. First, you need to figure out what types of notebooks you want to sell. Do you want to sell only journals, or do you also want to sell planners or calendars?

 A good way to find product ideas on Etsy is by looking at what products have the most views and sales. You can also use search terms like notebook or journal as well as different price points (expensive, mid-range, inexpensive) on Etsy's search bar. If someone has already created a Note and journal that is very similar to what you would like to create, it might be best for you not to start from scratch

Product Type 10: Phone case

Product Type 10: Phone case

Phone cases have always been a popular item to sell on Etsy. There were over 1 million phone cases sold on Etsy, and this number is expected to increase by at least 50% by 2023.There are many niche markets for phone case designs on Etsy such as watercolor iPhone cases, marble iPhone cases, floral iPhone cases, etc. You can start to create anything you want on phone cases to sell on this platform. 


We have listed here 10 Best Selling Items on Etsy in 2023 for your consideration. Take your time deciding which product can earn you a substantial profit in this market.

In case you are planning to sell on Etsy,Printwayis happy to help. We are proud to be the world-leading company that helps you fulfill your print-on-demand products. If you are interested in home decor, apparel, drinkware, or other products, access our website here to discover more. 

Should you have any questions about our products, don’t hesitate to contact our customer support team or join our Facebook Communityas we are always willing to solve your problem anytime.

Hạnh Hoàng
Hạnh Hoàng

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