With more than $543 billion in sales during its 16 years of operations, Shopify is a worthy platform for any seller wanting to build and run an online store. Shopify has so much to offer sellers with numerous features that support online stores of all sizes with a wide range of industries. It is a piece of cake to create a Shopify store, however, running and driving new revenue on your new store is challenging. That is when Shopify SEO comes in handy.
Shopify SEO helps funnel-in new potential customers who may buy products from you and enables sellers to gain more trust and confidence from online shoppers.
Want to know how toimprove Shopify SEOand attract new customers to your store?Let's dive right into our article now!
Shopify is a cloud-based, ‘all-in-one’ eCommerce platform that lets users build and run an online store. It creates a favorable environment for non-code experience seller to build their online store with full functionality as a coded one.
Shopify also provides sellers with a handful of eCommerce features covering all aspects of running their online stores such as POS, payment gateways, email marketing tools, and shipping solutions,... you name it.
Shopify merchants can not only sell on this platform but also sell their products on a variety of sale channels such as Facebook, Youtube, and Instagram,...
It can not be denied that Shopify isan excellent solution for many eCommerce firms. However, it is still hard to thrive new revenue and attract potential customers on this platform. To gain more customers, sellers must put a lot of effort into improving their Shopify SEO.
People start to search for something they want on the internet by entering a certain keyword on Google, Bing, or other search tools. Search engines are designed to usea variety of information from websites to create a ranked list of results for a particular search query.
Search engines will determine which website will appear on the result lists for customers to choose from. When sellers improve Shopify SEO, they try to make their product lists appear on results pages as much as possible.
To get a higher ranking on search engines, one Shopify store must meet some conditions, including:
Everything takes time to show its result, especially with SEO, if you first have nothing to do with your domain age or authority, optimizing your content, image, and video to attract customers.
There’s no better tactic than SEO for driving leads to your Shopify store. Reading this checklist to improve your Shopify SEO.
If you want your products to appear on the customer results page when they search a certain keyword, you need to add targeted keywords in the page title, meta description, ALT tags, and page body’s content, …
You should use online tools to get keyword ideas and keyword volume to add to your site. It’s best to choose keywords relevant to your products, which will ensure that when customers type into search engines like Google, your products will appear at the top of the search results.
Keyword optimization checklist:
The links to your online stores from other websites are backlinks and they help search engines know that your site can be trusted. If you just build your brand and not many people know about it, buying paid links can help. However, paid links may results in a lower rank for the store.
There is some way Shopify's sellers can do to increase backlinks:
In a world of instant gratification, Shopify sellers need to keep the customer moving seamlessly with a fast-loading eCommerce store. Using optimized images and video is about reducing their file size of them as much as possible to make sure the page load time remains low.
This does not mean sellers have to sacrifice image or video quality, many online tools help Sellers limit their file size of them while the quality is still the same.
Some tools sellers can use to optimize their image are:
These tools can shrink image size but still retain their quality. Try to use these tools for your store.
Google considers a website’s navigation in its ranking score. A website that is easy to navigate hasbetter user engagement and, hence, lower bounce rates.
It’s also easy for search engines to know what the page is about if its navigation is well-organized with a logical order.
Some reports said that visitors should not click more than three times to reach a particular page they want. A good structure should be like this:
Home >> Product Category >> Product
There are some things you should consider when navigating your store:
An internal link is any link from one page on your website to another page on your website. According to Yoast’s expert, Google uses links to find material on websites and rank that content in search results. When a post or page receives many links, Google interprets it as an essential or high-value article.
When you add an internal link to any page, you should use descriptive link text. For example, add a link to “car ornament” instead of the whole “click hereto buy car ornament”
Develop a full-fledged content marketing strategy to increase the coverage of your targeted keyword. Executing this plan may take months but it works in the long term. So keep doing it to improve your SEO.
Some things you can implement in your content marketing strategy are:
Your URL should be short, include your keyword, and not contain special characters. Remember these URLs will be read not only buy your search engines but also by your customer, there is something you can do to improve your URLs.
For example: Instead of using this URL:https://printway.io/products/12oz-wine-tumbler-us/index.php?24551=p44=?
Edit to this:https://printway.io/products/12oz-wine-tumbler-us
Search engines only rank your SEO score based on unique content, duplicate content will make search engines confused and not know what content you want to push so it may lower your SEO score.
Product pages and collections pages are the two most common duplicate content that usually appears in a store.
If you have duplicate content and can not delete it, use canonical content URL to let search engines know what URL you want to rank. Usea rel=” canonical”link to the head of any page with duplicate content
79% of smartphone users have made a purchase online using their mobile device in the last 6 months of 2022. This figure is important data to let eCommerce merchants know the crucial of a mobile-friendly store.
If your store loads slowly on a mobile phone, Google will see it and is less likely to recommend your site to customers. On the customer side, 70% of them say page speed impacts their purchasing decisions.
If you want to increase Shopify SEO, you have to optimize your site speed. Check your current speed by using:
If your site is not friendly enough for mobile phones, optimize it based on the suggestions of these sites mentioned above.
If you are on a mission to improve Shopify SEO to the next level, consider those checklists above. Shopify already has a full function to create an all-in-one eCommerce store, with SEO Optimization, Shopify merchants can leverage your store to gain better traffic and sale.
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