November 06, 2022 5 min read

The commerce sector is dominated by eCommerce platforms like Shopify and marketplaces like Amazon and eBay. The concept depicts multichannel retailing, a simple eCommerce technique that will help you reach more customers.

In this blog article, we'll look at how to enhance your revenue by selling on many platforms and which online sales channels can best assist your marketing plan. But, most crucially, we'll delve into multichannel shopping in depth.

multichannel retailing

Source: Freepik *

What is multichannel retailing and how does it work?

Multichannel retailing, often known as multichannel selling, is the practice of selling things over multiple channels to reach a wider audience.

The more internet space you carve out for your stuff, the more sales opportunities you'll have. Plus, the sooner you begin multichannel retailing, the more money you'll be able to generate in the future.

What You Need to Know about the multichannel retailing

For your business, there are a multiplicity of potential revenue channel combinations. A frequent multichannel selling example is having a main store using Shopify, a secondary store on an online marketplace like Etsy, and a buy button on your Facebook profile.

Selling across several platforms provides many benefits that are insufficient on their own, but when combined, pave the way for the ultimate goal: growing sales.

Multichannel retailing advantages

multichanel retailing pros

Source: Freepik **

Limiting through one distribution network reduces the number of individuals who learn about you and buy from you. Fortunately, multichannel commerce can assist you in resolving this issue by:

Expanding your customer base. 

You may have a well-designed website while also providing high-quality products. However, you'll struggle to make sales if no one comes across your store. Your brand and product reach can be considerably increased if you sell your products on your website and also list them on multiple marketplaces.

Providing a convenient shopping environment. 

People are creatures who stick to their routines. If they're accustomed to purchasing on Amazon, placing an order on eBay or Etsy may appear excessive. You make your customers' buying experience easier and more enjoyable. 

Assisting you in better understanding your target customers.

Distributing on retail channels allows you to learn more about your customers and their purchasing habits. This information can then be used to create a more targeted marketing strategy.

Sales are multiplied during peak shopping days.

Adding new channels to increase your sales on peak days like Black Friday, Thanksgiving, or Christmas Day is like hitting double-word sales. 

Multichannel retailing disadvantages

The following are the most important drawbacks of a multi-channel retail campaign.

Irrelevant Channels for Selling

It's critical to reach out to your audience through a variety of channels. Branding your products and services to an uninterested audience, on the other hand, can affect your revenue stream.


Retailers who use a variety of marketing platforms require suitable infrastructure. Many operations, including listing, inventory management, order processing, and customer service, can be detrimental to your retail business if you don't have robust procedures in place.

The top 3 platforms support multichannel retailing

Read on to find out top Platform support multichannel 



Printful is the first name on this list, and it is one of the most well-known and long-standing platforms in the e-commerce business. Printful currently has sites in Los Angeles, California, Charlotte, North Carolina, Riga, Latvia, Tijuana, Mexico, and Barcelona, Spain. The headquarter of Printful is located in the United States.

Printful offers merchants the most POD solutions, from implementation to store setup, design, and branding. Their service is beneficial to those who are new to the field and have no prior expertise or understanding. Everything will be merged into a single collection on Printful, saving vendors time and effort.

Printful's rapid and incredibly competitive production times are another draw. Within two to five business days, orders are expected to be processed. It will take three to four business days to ship within the United States. Customers may have to wait longer for international shipments.

Retail channels connected to Printful :

  • Shopify 
  • BigCommerce 
  • Woocommerce 
  • Amazon 
  • Ecwid 
  • Inktale 
  • Weebly 
  • Squarespace 
  • eBay 
  • PrestaShop 
  • 3dcart
  • Magento 
  • Wish 
  • Launch Cart
  • Storenvy 
  • Big Cartel



Printify is in the second rank. In 2015, it was released and introduced. This is, nonetheless, regarded as one of the most beneficial platforms for POD players.

Printify is a printing company with locations mostly in the United States, the United Kingdom, and China.

Printful approaches business models in a unique way. Printify serves as a mediator between sellers and buyers, lowering expenses. You have complete control over the manufacturer you choose based on the product and pricing you offer. Make a note of the product's pricing and estimate it.

Retail channels connected to Printify :

  • Shopify 
  • Etsy 
  • eBay 
  • WooCommerce 
  • Printify API


Printway, which was launched in 2019, is a new platform with a lot of potentials. Printway provides product quality, incredibly low costs, and a great customer policy for customers who use the company's services.

There are now over 350+ goods available. Printway has printing facilities in Vietnam, China, Australia, the United Kingdom, and the United States. In the top POD Apps, product quality and printing technology are important. As a result, you can feel completely safe working with Printway.


Printway currently supports gateways for connecting with retail channels including Shopify, Woocomerce, Etsy, and, soon, Amazon. Paypal, Payoneer, Bank Transfer, and Pingpong are just the payment options available to most national and international sellers.

Retail channels connected to the Printway :

  • Shopify 
  • Etsy 
  • WooCommerce 
  •  Printway API

Integrations with Printway

Printway App allows sellers to integrate Shopify, WooCommerce, or connect to Printway’s API. Amazon and Etsy will be supported shortly. 

The order will be instantly forwarded to Printway App or processed after connecting the Store and launching a campaign in the Printway App.

Connect your Shopify accounts

Go to the Integrations section and click on the Shopify symbol to connect your Shopify accounts to Printway. 

To integrate the Printway app into the Shopify store, click on the phrase "this document" and follow the precise instructions. 

After completing the steps as instructed, you fill in the Shopify link, API, and password to complete the step of connecting Shopify with the Printway App!

After finishing the Integrations process, you can go to the “Product” section, and select “Create campaign” to create products on the app, these products will be synced to your Shopify Store. 

After the product is purchased by a customer, the order will be automatically synced to the Printway App.

Connect Your WooCommerce with Printway

To integrate WooCommerce with Printway App, go to the Integrations section and select the WooCommerce icon. Copy your WooCommerce store link, paste it into the box and click the "Authorise" button to complete the integration process!

After finishing the Integrations process, you can go to the “Product” section, and select “Create campaign” to create products on the app, these products will be synced to your WooCommerce Store. 

Connect to Printway’s API

Go to the Integrations section and click the Printway symbol to connect to Printway’s API. 

To read the detailed guide, click on the term "this document." 

You can download this document by clicking the "Download" button in the right corner of the screen and following the particular steps to connect to Printway's API.

Wrap Up!

That is everything you should know about multi-channel retailing, ready to boost your sale on every platform that works.!

With the help of  Printway - Print On Demand Fulfillment Supplier, selling on online platforms such as Amazon, eBay, Woo,... and other sites has never been easier. We help businesses with printing, packaging, brand building, shipping, and more.

Excited to find out more? Drop us a message and our supporting team will contact you in no time


Image Credit:

*, Image by <a href="">Freepik</a>

**, <a href="">Image by pikisuperstar</a> on Freepik

Hạnh Hoàng
Hạnh Hoàng

Leave a comment