Want to reach out to Gen Z customers with effective marketing strategies? Here are some reasons and examples of effective marketing for Generation Z.
Enterprise customer groups are constantly changing in tandem with the emergence of new generations. For a long time, marketers and business owners have struggled to answer the question "How do we reach millennials with marketing".
The question remains, but the primary audience is a new generation of consumers, Gen Z, who are always hungry for content and have distinct consumer behaviors. So, how do you market to gen Z, the generation with the most spending power in the market today?
People born between 1997 and 2012 are referred to as Gen Z. As of 2023, the age range of gen Z is 11 to 26 years old. Generation Z is distinguished by the fact that they were exposed to the internet, mobile phones, social networks, and even online shopping at a young age. This generation values ego, personal freedom, and financial autonomy, and it is a powerful consumer group in today's world.
Marketers must comprehend the portrait of Gen Z and the unique characteristics of this generation in order to develop effective marketing techniques. Here are some findings from a Gongos poll of over 1000 US customers comparing the US to prior generations.
43% of Gen-Z value brands that take a stand, particularly in the areas of sustainability, inclusivity, and racial transparency. They also put money in their mouths:
Gen-Z is more interested in brands that provide personalized experiences or allow consumers to develop personalized products. Not only is Gen Z eager to pay for tailored services, but they are also willing to provide services access to their personal data if it helps them design the unique experiences they desire.
According to a report released by the IBM Institute for Business Value The National Retail Federation and IBM:
59% of respondents trust the companies with which they grew up, while 46% of Generation Z feel they have a strong connection or devotion to a brand.
66% are committed to purchasing from a preferred brand in the long run.
These statistics reveal that Gen Z expects to develop and sustain a relationship with the brand to which they are connected.
Marketers must not only understand their target audience in order to effectively contact them, but they must also take particular activities to reach them everywhere.
An effective marketing campaign for Gen Z must include smartphone-friendly aspects. The bulk of Generation Z uses mobile devices for both transactions and entertainment. Any brand must create content that is easily accessible and consumable through cell phones.
Because Gen Z has just around 8 seconds to focus on a problem, platforms that give short movies such as Tiktok, Instagram, and Facebook Reel are popular and prioritized. Marketers must develop interesting films from the first seconds if they want to target Generation Z.
Generation Z is heavily influenced by influencers, 73 percent of Gen Z respondents follow at least one influencer; most follow more, with 63% following more than five.
Use influencers that match your purpose and target audience.
Gen Z spends hours on social media, and it's critical that they don't limit themselves to a single platform.
The reason for using each social network may also differ. While Instagram is where Generation Z displays their images and wishes, Facebook is mostly where they get their news. As a result, your marketing plan targeting Generation Z cannot simply "copy and paste" from one social network to another. Let's optimize it for each platform separately.
User-generated content refers to photographs and videos created by Gen Z during interactions with the company, as well as trends developed by the brand in collaboration with influencers.
The popularity of UGC is especially seen on the Tiktok platform, where a large number of users choose to use the brand's music, effects, games, etc., and publish it directly on their platform.
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