January 31, 2023 4 min read

Want to reach out to Gen Z customers with effective marketing strategies? Here are some reasons and examples of effective marketing for Generation Z.

Enterprise customer groups are constantly changing in tandem with the emergence of new generations. For a long time, marketers and business owners have struggled to answer the question "How do we reach millennials with marketing".

The question remains, but the primary audience is a new generation of consumers, Gen Z, who are always hungry for content and have distinct consumer behaviors. So, how do you market to gen Z, the generation with the most spending power in the market today?

marketing to gen Z

Source: Freepik

What is Gen Z?

People born between 1997 and 2012 are referred to as Gen Z. As of 2023, the age range of gen Z is 11 to 26 years old. Generation Z is distinguished by the fact that they were exposed to the internet, mobile phones, social networks, and even online shopping at a young age. This generation values ego, personal freedom, and financial autonomy, and it is a powerful consumer group in today's world.

A Few Extra Insights Into Gen Z’ers

gen Z insight
Source: Freepik

Marketers must comprehend the portrait of Gen Z and the unique characteristics of this generation in order to develop effective marketing techniques. Here are some findings from a Gongos poll of over 1000 US customers comparing the US to prior generations.

Millennials want brands to address social issues 

43% of Gen-Z value brands that take a stand, particularly in the areas of sustainability, inclusivity, and racial transparency. They also put money in their mouths:

  • If employees and suppliers were treated fairly, 69% would pay more.
  • If a brand tries to have a beneficial impact on society, 66% will pay extra.
  • 61% would be willing to pay extra if brands adopted inclusive techniques.
  • 60% will pay more for a company that adopts sustainable business methods.

Personalization is very important to Generation Z.

Gen-Z is more interested in brands that provide personalized experiences or allow consumers to develop personalized products. Not only is Gen Z eager to pay for tailored services, but they are also willing to provide services access to their personal data if it helps them design the unique experiences they desire.

  • Brands that offer individualized services and co-creation receive 50% of the attention.
  • 52% seek brands that understand their needs.
  • 51% enables brands to produce items that are representative of their identity.

Gen Z is a devoted customer base

According to a report released by the IBM Institute for Business Value The National Retail Federation and IBM:

59% of respondents trust the companies with which they grew up, while 46% of Generation Z feel they have a strong connection or devotion to a brand.

66% are committed to purchasing from a preferred brand in the long run.

These statistics reveal that Gen Z expects to develop and sustain a relationship with the brand to which they are connected.

Best tips to Market to gen Z

Marketers must not only understand their target audience in order to effectively contact them, but they must also take particular activities to reach them everywhere.

Create a mobile-friendly brand

An effective marketing campaign for Gen Z must include smartphone-friendly aspects. The bulk of Generation Z uses mobile devices for both transactions and entertainment. Any brand must create content that is easily accessible and consumable through cell phones.

Using short video

Using short video for Gen Z

Because Gen Z has just around 8 seconds to focus on a problem, platforms that give short movies such as Tiktok, Instagram, and Facebook Reel are popular and prioritized. Marketers must develop interesting films from the first seconds if they want to target Generation Z.

Using KOL, KOC, Influences

using influencers to approach gen Z

Image Source: Business Insider

Generation Z is heavily influenced by influencers, 73 percent of Gen Z respondents follow at least one influencer; most follow more, with 63% following more than five.

Use influencers that match your purpose and target audience.

Optimizing various content across all social platforms

Gen Z spends hours on social media, and it's critical that they don't limit themselves to a single platform.

The reason for using each social network may also differ. While Instagram is where Generation Z displays their images and wishes, Facebook is mostly where they get their news. As a result, your marketing plan targeting Generation Z cannot simply "copy and paste" from one social network to another. Let's optimize it for each platform separately.

Creating user-generated content (UGC)

User-generated content refers to photographs and videos created by Gen Z during interactions with the company, as well as trends developed by the brand in collaboration with influencers.

The popularity of UGC is especially seen on the Tiktok platform, where a large number of users choose to use the brand's music, effects, games, etc., and publish it directly on their platform.

Maybe you want to read more

Image Source:

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Hạnh Hoàng
Hạnh Hoàng

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