September 09, 2022 4 min read

After Christmas, Thanksgiving, and Easter, Halloween is one of the four most important holidays. This is also the busiest time of the year for customers to shop and is the busiest time for e-commerce business owners.

Despite the fact that it is a very appealing holiday, increasing sales during this holiday is difficult due to the large number of people competing.

So, if you want to win the Halloween sales season, read this article right away to learn how to implement potential product ideas!

halloween idea

Overview of Halloween business potential

According to the National Retail Federation (NRF), Americans will spend a record $10.14 billion on the spooky holiday in 2021.

The average amount spent per person on costumes, candy, decorations, and greeting cards is $102.74.

In 2021, 65% of Americans celebrated Halloween, up from 58% in 2020 and just shy of 68% in 2019. Consumers in the United States are expected to spend a record $10.14 billion on Halloween, up from $8.05 billion in 2020 and $8.78 billion in 2019.

 In 2021, consumers planned to shop for Halloween items earlier than ever before, with 45 percent planning to do so in September or earlier, and another 39 percent planning to do so during the first two weeks of October.

That is the reason why sellers have to plan for promoting Halloween products right now!

Top Niche helps sellers double profits in Halloween 2022

To get started in the million-sale Halloween race, learn about and refer to some popular product niches that are always at the top of the best-seller list this holiday.

halloween niche

  • Witches and the wizarding community are the subject of a niche film.
  • Specialized film Horror (horror character, universal monster, a character horror movie of all time, ...)
  • The niche films Zombie (Zombie movie of all time, zombie movie Halloween..)
  • Halloween Costume Niche
  • Halloween Decorations 
  • Niches that you have already selling with stable sales

4 ways to turn ideas into million-dollar sales for Halloween 2022

The most important aspect of winning the Halloween Sale season is that the products have a distinct and creative design. You can use the ideas below to get creative during this year's Halloween sale season.

Determine the images that will be required for the design

There are numerous niches that you can incorporate into your Halloween designs. Printway recommends the following keywords for you to use:

  • Dogs, spiders, bats, black cats, rats, wolves, owls, ravens, tarantulas, and other animals
  • Characters such as: Witches, Clowns, Dracula, Monsters, Vampires, Skeleton, Skull, Boo Ghost, Wizards, Zombie, Aliens, Beast, Demons, Frankenstein, and so on.
  • Image props include: spider webs, broomsticks, fangs, blood, mushrooms, graveyards, moons, coffins, capes, headstones, caskets, wigs, lab coats, pumpkins, maple leaves, and so on.
  • Character images according to the career niche such as: Teacher, Doctor, Nurse, Dentist, Zookeeper, Police, Sailor, Surgeon, ....

Search images by syntax: Name + Halloween + Art to find design ideas

After determining the images that they want to have on the design, sellers can search for images according to the syntax on Google, Pinterest, .. to find the right artwork. At the same time, learn the layout, color, and text of the artwork to apply according to the niche or the products that you want to sell. Then adjust the image, layout, color to add to the products accordingly.

Example of how to find ideas by niche nurses on Pinterest.


Search for ideas on e-commerce platforms or social networks

With billions of users every day, e-commerce sites like etsy, eBay, Amazon or major social networks like Facebook, Pinterest, Instagram, .. are rich ideas for you to find ideas for your projects. its design.

You can use spy tools to easily find keywords or products that customers are interested in on these e-commerce sites or social networks. Some of the current popular tools are, eRank, Pinterest Trend, ..... these tools will show which products are hot in the sale season as well as Provide images for your reference for your designs.

Specifically, with Halloween, you can search for keywords like Halloween T-shirt, Halloween mask, Halloween decoration, ... on amazon, eBay, or etsy to see popular Halloween designs. Then refer to the layout, images, colors, ideas to create new ideas for your artwork!

Example: When you search for Halloween T-shirt design ideas on etsy, you can see a wide range of designs that are being suggested with a high volume of purchase. Depending on the niche and the product you are trying to sell, you can create the image you want. 

etsy halloween

Nguồn: Etsy

Take advantage of the personalized trend with customizable designs

Not only on Halloween but on every holiday or event, most customers want to buy products with their own imprint. According to research from Epsilon, up to 80% of consumers say they would spend more money if the products could be personalized. Therefore, sellers can take advantage of customizable designs to meet these needs of customers.

The general idea for making personalized products is to allow customers to customize some elements such as colors, backgrounds, text, ... to create their own products. With Halloween, you can create designs for customers to combine names, faces or add photos of themselves, friends, family to products, ...

With some of the above suggestions, Printway hopes that sellers have been able to understand how to develop ideas for their products during this year's Halloween sale! Whether you're new to or experienced in selling Print On Demand products, Printway welcomes you to join our community. Quickly register to become a Printway seller at: and start your business journey with Printway!

Do not forget to list products, promote marketing activities and promote products right now to have a bountiful Halloween sale season!

Wish you have a million dollar sale season! See you in the next Printway blog!

Hạnh Hoàng
Hạnh Hoàng

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