December 11, 2022 5 min read

Customers are getting set to celebrate love and connection as Valentine's Day approaches. You could conceive of Valentine's Day as a celebration for couples alone. But, single or not, many are reaching for their wallets on February 14th to buy gifts for family, friends, pets, and others!

As a result, now is an excellent time to improve your Valentine's Day eCommerce sales. You may use this holiday to increase income and sales regardless of who your target audience is. Use these Valentine's Day tips to produce emails that will make your consumers feel all warm and fuzzy inside.

How To Improve Your Valentine’s Day eCommerce Sales in 2023

Valentine’s Day potential in 2023

According to the NRF poll, $23.9 billion will be spent on Valentine's Day in the United States in 2022, with 53 percent of consumers planning to celebrate the event. On average, males are anticipated to spend $235 more than women: $235 vs. $119.

The NRF polled 7,728 adult consumers in the United States from January 3 to 11, 2022.

This year's anticipated per-person average spending of $175 is a modest increase from $165 in 2021 and the second-highest amount since the poll began in 2004.

"Following the high level of consumer spending during the winter holidays, it looks like the trend will continue into 2022," says Matthew Shay, president, and CEO of the National Retail Federation.

According to the study, demand for presents such as tickets to athletic events or concerts has returned to pre-pandemic levels in 2022, with 41 percent saying they would want to receive "a gift of experience," up from 36 percent in 2021.

>>> Read More: Get started in eCommerce with these 8Print-On-Demand Suppliers

Tips to win your customer's heart this Valentine’s Day 

Love is in the air, and Christmas eCommerce sales are on the rise. Valentine's Day provides an opportunity for eCommerce companies to apply marketing methods to increase sales, providing online retailers with a nice, fuzzy feeling on the inside. Valentine’s Day brings online sellers closer to their Q1 target with higher sales than ever before. Here are some tips 

for those who want to improve their Valentine’s Day eCommerce sale! 

Special offers

Special deals are the most famous Valentine's Day searches. Giving presents feels even nicer when you can buy them at a reduced price.

Special offers

 

It never hurts to capitalize on this occasion by adding a pop-up with a discount coupon to your site, implementing daily deals, introducing one-day-only specials with a counter to ensure visitors get all the benefits, or offering an extra incentive for abandoned carts throughout the period.

Because, while presents are given from the heart, most people will be more inclined to purchase them if it means spending less money.


Personalized is everything

Valentine's Day is a significant calendar event for many online merchants, and competition is fierce during this busy buying season. Because love is in the air, your product should be intriguing enough to pique the interest of your target audience. Gone are the days when you could only amaze with what Statista lists as frequent Valentine's Day gifts in the United States: food delights (29%), flowers and jewelry (16%),apparel(10%), and gadgets (9%).

Personalized is everything

Source: Etsy

Few gift-giving events are as personal as Valentine's Day, so customers will surely look for personalized options. The personalized gift industry is expected to reach $11.19 billion by 2025, with an 11% CAGR (2021-2025). This is a huge chance for sellers to create unique products. Just simply put a customized touch on popular Valentine's Day gifts to make them distinctive, memorable, and sure to be a memento for years to come.

Create a digital gift card for your store

Create a digital gift card for your store

 

Gift card is among the top best-selling gifts on Valentine’s Day. In 2022, there are 21% of Americans choose gift cards as a gift for their partner, friend, or family on Valentine’s Day. This figure shows that gift cards have become a valuable resource because many individuals cannot present gifts in person and are unsure what to buy.

Ready to prepare digital gift cards for your customers with distinctive Valentine’s Day words that may be sent via email or in physical format, delivering them on a postcard with their voucher.

Keeping in touch with old customers

Win back your old customers is more difficult than finding a new one. Try to connect with your old customers because they have already expressed interest in past seasonal purchases or on a previous Valentine's Day.


Retargeting via email or advertisements on Google or Facebook, displaying Valentine's Day messages with your selected technique, is the ideal option for this demographic (special offers, exclusive catalog, etc.). Include popular Valentine's Day keywords or searches for highly desired goods that match your catalog in these sponsored ads to draw more visitors and boost your positioning.


>>> Read More:12 eCommerce marketing ideas that will grow your online sales

Create a gift guide

Finding a unique gift for a partner, friend or family is not an easy task. Giving your customers some suggestions so that they can easily choose among them. All you have to do is create unique material for Valentine's Day, including gift ideas for all sorts of individuals and relationships. These seasonal catalogs may also be shared in emails and on social media since they can be converted into a thread of photos with daily ideas.

Create a gift guide

 

The most essential thing to remember in this scenario is to keep all of your product material neatly structured so that your customers can simply locate the finest items and accessories linked to their interests. A PIM (Product Information Manager) system is the easiest method to manage your whole inventory and even produce rapid versions with product options.


More gift options for kids, pets, and family members

Apart from their spouse or partner, many people are now searching for Valentine's gifts for their pets, kids, and family members. And for those who aren't thinking about it, it's another opportunity to introduce the concept to them.

Spending on pet presents, like other consumer fads, has expanded tremendously over the last decade. With more pet owners than ever before and individuals spending an unprecedented amount of time at home with their dogs, this trend will probably continue into Valentine's Day 2023. 

With family or friends, a mug,T-shirtor just a small box of chocolates are still the best gifts for them on this special occasion.

Prepare Email marketing for Valentine’s day

Remembering customers that Valentine’s day is right around the corner is important. Ring them a bell to remember that it is time to buy a gift for their loved one. You can start sending emails to customers 2 weeks before the day started.

Prepare Email marketing for Valentine’s day

Source: lovecrochet

Make sure your subject line is strong since it sets the tone for the rest of your email. Hearts and other appropriate emojis (roses, kisses, heart eyes) might draw attention to your message and provide some color. Valentine's Day email subject lines frequently include the words "Valentine," "present," and "love." Consider the following instances from our inbox:

  • Last-minute favorites for your Valentine will be discounted by 50% 
  • Give yourself some Valentine's Day love?
  • 10 ideal Valentine's Day presents And go.

Conclusion

Valentine’s Day is right around the corner, ready for the love season by implementing these tips suggested above. We hope that these could help you grow your business revenue in the first biggest holiday in Q1.

If you are finding personalized products for your store, just connect with us, Printway is one of the bestPrint-On-Demand suppliers for you to customize. We are free to use and offer no order minimum. Want to know more about us, do not hesitate toleave us a message now.

Hạnh Hoàng
Hạnh Hoàng


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