December 14, 2022 7 min read

If you're familiar with content production, you're aware of the hundreds of thousands of individual creators on platforms such as YouTube, TikTok, and Instagram. These platforms are thriving for vloggers, beauty influencers, and even gossip channels. Many have improved their game by purchasing professional cameras and employing talent managers and video editors. And now, more than ever, there is a high demand for influencer marketing, making it more profitable to establish an online following.

If you're at this point, you may be asking when it's appropriate to consider making your products. This article will walk you through the whole process of setting up an online merchandising business, including some product ideas to get you started.

ecommerce store

Why should you open your merch store?

Aside from securing the brand, why are content creators starting to open merchandise stores? This idea may come from different reasons. . However, the three reasons listed below should help explain why opening and promoting your merchandise can make a huge difference to your channel.

Why should you open your merch store?

Increase your income

This is when the proverbial adage "don't put all your eggs in one basket" comes into play. The majority of content producers rely on video monetization and product or service sponsorship to generate cash, but merchandising may also greatly improve a creator's income. Make content.

According to Tube Filter, producers with product outlets may make 10 times as much as those who use traditional techniques. The same is true for dropshipping and point-of-purchase stores. Even mid-tier YouTubers and influencers (with 50,000 to 1,000,000 subscribers) may make a good living selling stuff.

Giving back to the fans

If you are a content creator such as Youtuber, Tiktoker, or Gamer,... you know the importance of fans, and giving back to them is something you have to do.

Merchandising is a great way to show your supporters you care and offer them something to wear to show their support. Typically, the greatest client demographic comprises teens and young adults (or Gen Z, the generation influencing the future of eCommerce) who want to feel like they are a part of something.

Once again, the Logan Paul merchandise example comes; his supporters are primarily children and teens who are pleased to be members of the "Maverick" fan group (Paul's trademark name) and eagerly purchase whatever the artist has to offer. Fans may also share ideas, review clothing, and even suggest new ideas to artists, so deepening the bond between influencers and viewers.

Additional expansion/brand awareness

As previously said, when influencers and creators begin developing channels and engaging audiences, they inherently brand themselves. When creators are aware of their fame, they might choose to expand and expand their brand. For example, when a YouTuber has their name put on a shirt or sweatshirt, it goes viral in both the physical and digital worlds. This is an easier path for any creator to grow their brand and increase their popularity.

How to choose the right supplier for your merchandise store

How to choose the right supplier for your merchandise store

When you have decided to kick-start your merch line, finding a suitable supplier is crucial. This supplier will handle all your products, tailor them as you request, and send the final products to your customer, and fans. Choosing the right one will make the other things smoother and easier. 

In many cases, people choose print-on-demand companies to create their merchandise line. Print -On-demand is super convenient and flexible for creators with small fan communities. So what makes a print-on-demand business a worthwhile investment? What should you look for in a print-on-demand provider to build your product line? Here are five critical factors to consider:

High-quality products

It is important to give back to your community with high-quality products. It is one way to show your respect and appreciation to your fan. So it doesn’t matter how stunning your design is if the quality falls behind. 

For this reason, you have to choose a supplier that can provide high-quality products, with printed products, and make sure that the ink won’t rub off easily. don’t forget to order some sample orders to know the exact quality. This way you can experience the product’ quality firsthand.

Fast shipping times

With print-on-demand suppliers, you can let them send the product directly to your final customer or order the bulk order to your storage facility. If you let them hand over all the production process and shipment for you, you have to choose a supplier with fast shipping time. 

If delivery takes a long time or things are late, it will be difficult to develop a positive brand reputation and gain repeat business from satisfied customers.

Options for customization and printing

Print-on-demand firms frequently provide several customization choices. Depending on your requirements, you may need various modifications and printing choices, or only a few.

Will you sell things with a simple logo? Or do you want to demonstrate your artistic abilities with a plethora of designs? Consider the bespoke packaging choices provided by each print-on-demand provider.

Make sure the print-on-demand supplier you pick meets your design and branding requirements.

Reasonable product and delivery costs

While quality and speed are critical parts of a successful business, the cost may be even more significant.

Choosing a print-on-demand provider with high shipping and product costs might result in lower profits—that is, less profit per transaction. If you can choose a supplier with a reasonable price, you can gain more profit and provide products with the most suitable price for your community.

However, rather than comparing print-on-demand service rates, it's advisable to focus on how much you'll make each sale. Paying more for higher-quality items, for example, may allow you to offer them at a greater price. 

Merch Ideas for creators

Merch Ideas for creators

Now that we've covered all you need to know about selling your items, it's time to narrow down the things you'll use to market your brand. There are several alternatives, therefore here are some excellent suggestions for individuals who are new to manufacturing items.

Mug: Everyone enjoys a beverage, whether it be tea, coffee, or something altogether else! Offering personalized mugs to your fans is a terrific way to incorporate your logo into their daily lives. And, if they collaborate with others, they will promote you as well!

T-shirt/ Hoodie/ Sweater: Apparel is always among the top best-selling merchandise. They are easy to wear and suitable for everyone. You can try to print your logo or quote on this merch to sell all year round. Adjust the design to fit special occasions in the year to pursue your fan to buy them.

Blanket: A cozy blanket to use while watching television or keeping warm when reading a book on the sofa is the best for your fans. Customizing a blanket with a special design, or pattern for your fans to use as a decoration is also a great idea. 

Keychain:Small but easy to use every day, the keychain is a cheap option for you to sell. You can easily customize an acrylic or wooden keychain or use a keychain with a fixed shape such as stainless steel keychain.

Ornaments: The best option to sell on the holiday. There are several different types of ornaments that you can choose from. Some best-selling customized ornament that people usually buy on holiday is Custom wooden/ acrylic ornaments, aluminum ornaments, 2 layered wooden ornaments,...

Some best Print On Demand sites for your merchandise store

Now it’s time to get your hand dirty, start to choose one supplier that works best for you. Here is some option for you to choose from.



Printful is a print-on-demand service and web software that integrates with your online store to give printed things to customers. It also enables you to design and manufacture your company-branded items.

To put it another way, Printful operates by offering a full design platform for producing items such as clothes, accessories, and home products. You may create quick designs on the Printful platform or import designs created by you or someone else.



Gelato is a global print-on-demand company that has over 100 print partners in 30 countries and ships to over 200 countries and territories. It is also compatible with all major online sales systems, including Shopify.

Gelato sells a wide variety of items, including clothing, wall art, and stationery. Furthermore, this print-on-demand company works swiftly, with the majority of orders being manufactured and delivered within 72 hours.



Printify is a full-service print-on-demand platform that enables business owners to design unique images for t-shirts, hoodies, and other items. If you want to run a creative eCommerce company with the ease of dropshipping, Printify can help.

Printify, unlike typical garment and printing firms, does not print in mass - they only manufacture items when they sell, and they handle fulfillment so you don't have to. Companies like Printify can provide basic things like hoodies and t-shirts, but they also provide a wide range of non-clothing products.



Printway is a prominent Print on Demand Fulfillment Platform in the eCommerce business, providing POD fulfillment services globally with over 500+ items and 1000+ SKUs. Printway maintains an in-house factory in Vietnam, specializing in Home Decor & Kitchen goods, particularly key materials such as wood, metal, acrylic, and ceramic,...

Printway also has fulfillment networks and printing services in the United States, the European Union, Canada, Australia, the United Kingdom, and China to grow the Home Living product range. Ecommerce merchants can now easily create online stores with our 500+ goods (t-shirts, hoodies, sweatshirts, phones, shoes, ornaments, tumblers, mugs, metal signs...) and have Printed-on-Demand orders fulfilled by Printway using our Custom API, Shopify App, Order Desk...


Giving your followers a chance to buy merchandise is always a great idea, but don't forget to consider other e-commerce marketing tips, so you know how to better advertise your merchandise and Make the most of your store.

If you're a content creator or influencer looking for somewhere to sell your merchandise, check out our eCommerce platform and learn more about why Printway is the perfect choice to build an online store. Good luck!

Hạnh Hoàng
Hạnh Hoàng

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