November 24, 2022 4 min read

How’s your holiday business going? If you’re an Etsy seller, you know what I’m talking about. With every holiday season comes new challenges—and also new opportunities to boost your business, if you know how to navigate them correctly. Here are 7 tips for boosting your Etsy holiday sales this year, in case you need some help getting started!

7 Etsy Holiday Sales Tips to Help You Boost Your Revenue This Season

What do you know about Etsy Holiday sales?

On average, shoppers spend $56 on gifts from Etsy sellers, and the holidays are the biggest time of year for sales. With over 2 million items available, there's something for every taste, whether customers are looking for a handmade stocking stuffer or a full-size tree skirt. 

Only in Q4 2021, Etsy acquires more than 10.2 million new buyers, approximately 43000 in GMS per minute during Cyber 5 (Cyber 5 represents the five days from Thanksgiving through Cyber Monday). And more than 2000 checkouts per minute on Cyber Monday. 

7 Etsy Holiday sale Tips to Boost Your sale

Research Your Competitors

Research Your Competitors

Knowing what your competitors are selling and how they optimize their listings will help you know where the gaps are in your own store. For example, if you offer a wider variety of colors for holiday decor than other stores, then you'll want to make that clear in your listing so that shoppers browsing the category can find what they're looking for. 

To optimize your product listings, be sure they include accurate descriptions and relevant categories, attributes, and tags. If a shopper searches for holiday decor on Etsy, the items in the search results should be clear about whether they're handmade or vintage goods; similarly, listings for handmade goods should have handmade in the description or title. Use these tips to boost your holiday sales this season!

Set Realistic Goals

Set Realistic Goals

Even though Q4 is the best time for sellers to boost their sales and gain revenue that doubles, or triples the total sales of the whole year, sellers have to keep their minds clear and set realistic goals. 

The easiest way to do this is by first estimating how many items you plan to sell in a month, then multiplying that number by an average price point. Comparing the sale season revenue of the last year to have a clear perspective of this year and set up everything based on the practical number and the situation of the market.

>>> Read More: What are personalized products - Top print-on-demand products personalization

Invest in Quality Photography

Invest in Quality Photography

Quality photography is more than just a good picture. It's about telling a story and highlighting the details of your products. Consider investing in professional photos or at the very least, take the time to take great photos of your own. Investing in quality photography will help customers know the details of your products, making them more likely to buy.

Take Advantage of Etsy Ads

Take Advantage of Etsy Ads

Etsy's ads are a great way to get your shop noticed this season. With over 550,000 active Etsy shoppers every day, there is a chance that someone will see your product and place an order.

The more you know about Etsy Ads, the better they will work for you. Here are some tips to optimize them:

1) Spend time researching the correct category and attributes to target when creating ads 

2) Choose keywords with low competition 

3) Use the Promoted Listings feature to show your product on Etsy's homepage or search pages

4) Utilize keywords in your titles and tags 

5) Make sure your ad copy is relevant and engaging 

6) Create different ads for different types of products 

7) Be sure to track what works best for you


Provide Excellent Customer Service

Provide Excellent Customer Service

Some buyers will know what they want, so it's important that you are able to provide excellent customer service by answering their questions promptly and thoroughly. Make your buyers satisfied by providing a product description, detailed photographs of the item, including all flaws, if any, and pricing info with shipping rates, lead time, and insurance included. Increase customer loyalty by creating a personalized experience for each buyer with personal messages or additional perks like gift wrapping or expedited shipping.

Use Keywords Strategically

Use Keywords Strategically

It is a must-do tip if you want to increase your store's visibility to new customers. Select Keywords by using research tools such as eRank, Ahref, or Semrush to check the volume and potential of each one and add them to your listings. 

There is something you should note when implementing SEO for your store:

  • Include your primary product in your shop title
  • Avoid using the same keyword too often
  • Use all 13 given tags
  • Front-load listings with the keyword

Gain backlinks

Gain backlinks

Backlinks, also known as inbound links, are links from other websites to your store or products. These are critical components of an Etsy SEO strategy since they improve search engine trust in a site.

Even if you are not a well-known brand, you can get backlinks by implementing the following three strategies:

  • Create a Blog:Blogs can help you grow your audience, improve your SEO, establish yourself as an industry leader, and gain quality backlinks. Others may connect to your shop or individual products if you provide unique, valuable content.
  • Get Social:By sharing links to your blog and shop on Instagram, Twitter, Pinterest, and other social media platforms, you enhance your chances of reaching new customers who may backlink to your shop.
  • Reach Out:Determine which mediums are likely to showcase your shop or your products. Blogs, newspapers, and Instagram profiles are examples of such channels. Begin reaching out after you've completed this list. Incentivize these people to link to your site by providing a discount or a trial item.

Wrap-Up

We have listed here 7 sale Tips for your consideration. Take your time deciding which tips can help you a substantial profit in this sale season.

In case you are planning to sell on Etsy,Printwayis happy to help. We are proud to be the world-leading company that helps you fulfill your print-on-demand products. If you are interested in home decor, apparel, drinkware, or other products, access our website here to discover more. 

Should you have any questions about our products, don’t hesitate to contact our customer support team or join our Facebook Communityas we are always willing to solve your problem anytime.



Hạnh Hoàng
Hạnh Hoàng


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