December 19, 2022 5 min read

Search Engine Optimization (SEO) is the technical process of structuring your company's website so that it can be found by search engines. The practice of optimizing your web pages to rank high for important business keywords is known as eCommerce SEO. Marketers anticipate that before buyers are ready to purchase a product, they will conduct extensive research on the product using relevant keywords. These keywords assist search engines in including the product you're marketing on your website in their search results for such users. To give your eCommerce firm the best chance of converting leads, communicate with them during the research phase. That is made possible through eCommerce SEO.

If you are an online marketer or eCommerce Site owner, here are some tips you should do to leverage your eCommerce SEO for 2023.

Effective Marketing Elements of eCommerce SEO for 2023

Technical SEO

Technical SEO refers to particular operations you can undertake in the backend of your website to assist search engines to find your site quickly. For example, you can publish your sitemap so that search engine bots can index your sites and crawl them.

Technical SEO
Other technical SEO chores include improving the website's user experience and making it mobile-friendly. A website's User Experience increases if it loads quickly and is simple to browse.

For example, increasing your site's loading speed will help boost ranks, navigability, and usability. Because mobile devices are increasingly used by the majority of internet users, focusing on making your website mobile-friendly will assist your site gain from data. Mobile devices are now responsible for a large number of searches.

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Content Marketing

Content marketing


No website can gain from search engine rankings if it lacks content. This is why search engines consider high-quality and valuable content to be one of the most essential factors in ranking high for a term.

In this ranking, the quality of your content and its relevancy to specific keywords are vitally significant. So, if you employ particular keywords in your material, SEO will assist the content in showing up in search engines and allow them to rank it in their SERPs.

Search engines determine search intent by comparing the terms on your site to the keywords searchers use in their searches. This assists search engines in determining if your material contains the information that searchers are looking for and including it in the search results that they provide to searchers.

So, if you want to rank high in search engines, start using content marketing right away.

On-page SEO

On-page SEO

On-page SEO is the work that needs to be done to optimize the display elements right on the website. The goal of this is to help the web improve its search engine rankings. From there, the website attracts more traffic and has more opportunities to reach potential customers.

Why is it important to optimize On-page SEO:

Optimizing On-page SEO for Google search engine so that "Google Bot" understands and swiftly collects information on the website. Because conventional SEO articles alone are insufficient, you must use strategies for regular SEO On-page articles as well as add certain Off-page techniques.

For the Google search engine: On-page SEO optimization makes the website more user-friendly for visitors. Through the evaluation, you will be able to govern the material and assist the article in becoming more optimal.

For user:All of the goals of Onpage SEO optimization for Google are to assess prestige and quality. The best option for users is to improve the user experience. In addition to generating conversions, drawing users to the website is a critical aspect of SEO.

On-page SEO checklist:

  • URL Optimization:Optimizing On-page SEO helps the shorter the URL, the higher the website's ability to rank higher. Put your highest search volume keyword in the URL. To standard SEO Onpage URL needs 2 factors: The URL is related to the article and contains the main keyword and is Short and to the point (usually the average URL is between 55-60 words).
  • Title Tag: Each title is separated by a – or l.The title should contain the keywords with the second-highest search volume (the highest search volume should be in the URL). Don't let the title and URL be exactly the same.SEO keywords in the first position are often prioritized to increase CTR and ranking. The title should contain enough keywords, it is important to be coherent, natural, not forced, keyword stuffing.
  • Heading: Heading should contain SEO Keywords and the main content of the whole article, one post should have 1 H1
  • ALT: adding a name for each image you use in your website, each word is separated by a _ or -
  • Bold tag: Bold tags help emphasize the article content. Optimizing these tags makes it easier for the Google Bot to identify the topic of the article without spending a lot of time checking the classification.
  • Internal Link: Using an internal link to link one page to another page in your website

Off-page SEO

Off-page SEO

SEO basically divides into two different sections: On-page SEO and Off-Page Seo (technical Seo). To reach the best result and increase your store ranking, you need to do both On-page and Off-page SEO. 

Off-page SEO is a set of techniques for optimizing exterior characteristics of a website, such as link building (Link Building), marketing on social media channels, social media bookmarking, and so on.

Off-page SEO Checklist:

    • Build high-quality links: Create links pointing to other websites that have relevant content to your site 
    • Social Profile/Social Bookmark & Citation: On social networking sites, SEOs may effortlessly build these types of backlinks. Furthermore, building an account or profile for your blog or website on social networking sites will assist link your website with new customers
    • Backlink Blog Comment và Forum: Posting your website link and blog URL on the Forum or on the blog comment section of the page to gain more backlinks
    •  Guest Post: Contact other websites and ask them for a guest post on their website
    •  Web 2.0:  Building another web with high-quality content and create a backlink from this website to your main site

Final Words

If and when you decide to launch eCommerce SEO operations, organic traffic from search engines can help you gain more leads and consumers. Without a doubt, a significant boost to your eCommerce business.

We hope that the information above will help you increase your website ranking. If you are just starting to sell your products on eCommerce platforms, Printway can help you choose the right product to sell. Connect with us today to start listing products in your store!

Hạnh Hoàng
Hạnh Hoàng

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