December 30, 2022 4 min read

Over 20 million eCommerce sites are believed to exist worldwide, with more being created daily. As digital commerce pervades buyers' behaviors, online shops must work harder than ever before to attract consumer attention and retain it long enough to develop a lasting connection. To differentiate themselves from the competition in a crowded market, shops are providing personalized experiences to gain customers' loyalty. Here are some benefits and tips to use eCommerce personalization to gain new customers.

Ecommerce personalization: Top benefits and tips to win your customers heart

What is eCommerce Personalization?

The technique of developing tailored interactions and experiences for online customers is referred to as e-commerce customization. Personalization can be based on a customer's previous purchases, browsing history, geographic location, language, and other personal data.

eCommerce Personalization efforts can look easy like a survey or questionnaire to provide suitable products and services for customers. They can be complicated by using a customer’s browsing history or activities on the website to adjust suitable content for each customer.

When brands create individualized experiences, 80% of customers are more likely to purchase. In contrast, 66% of customers feel that encountering non-personalized content will deter them from purchasing. Personalization builds loyal consumers and increases sales, therefore begin developing tailored customer experiences as soon as possible.

eCommerce Personalization benefits

eCommerce Personalization benefits

An e-commerce personalization website will bring many benefits to businesses, specifically as follows:

Increase sale revenue

The overall goal of e-commerce personalization is to help increase sales as it allows customers to have a better experience with the services they require.

 According to a survey in a Harvard Business Review article, businesses that use personalized content are more likely to engage more consumers and increase sales. Simply put, personalization helps you better capture the attention of your customers long enough to entice a sale.

Increase customer visits

Websites that are personalized to display products according to customer needs will help the conversion process happen faster, and customers will also return to shop more often. In particular, some experts have even pointed out that e-commerce personalization websites can increase conversion rates by up to 10 times.

Increase AOV

Personalizing the website according to the needs of customers makes it easy for them to find products they like and are interested in. Once attracted by using your website, customers will spend more time on the website and buy more goods each time they visit the website.

 For example, if a customer is looking to buy a beachwear product, your website may suggest more products such as shorts, beach hats, and sunglasses,... along with promotional strategies to close the sale when the customer is about to make payment for the order.

Increase the number of repeat customers

A website that meets the needs of customers will retain them and make them come back to use services and buy products more often. Several studies have shown that personalization affects customer loyalty and retention. A loyal customer will stay loyal to your brand and make repeat purchases often.

Tips to implement eCommerce personalization

Tips to implement eCommerce personalization


There are numerous approaches to establishing e-commerce personalization. From simple strategies such as email marketing to advanced methods such as analyzing client purchasing behavior on a website. Here are a few ideas about how a company might monetize its website.

Segmentation of your email list

Email is a popular route for capturing a customer's attention by using their first name. Emails containing the correct first name of the recipient have 2.6 times greater open rates than generic ones.

To send emails effectively, you should segment your email list by geographic data, demographic data, and psychometric data (lifestyle, activity, etc.),...

Segmentation of your email list

Once you have segmented your list, you can ensure that you send relevant content, such as based on customer location or products that customers just add to the cart,...

Personalized email titles including customer names and sending them some discount on their birthday are some ways to give your customer a pleasant experience when using your service.

Create personalized homepage

Like Spotify, they always provide a personalized homepage for their users with curated song lists based on their recent listening content. You can provide your customers with a personalized homepage and make sure you give customers a warm personalized welcome base on their behavior on your site or browsing history 

Offer incentives to entice customers to return

Personalization can help you acquire and retain consumers and win back old ones. Use retargeting advertisements if a particular customer does not buy from you for an extended period. Include offers based on previous purchase history, as well as special one-time discount codes, to entice them to shop with you again.

Personalize by using Previous Activities

You know your customers from their previous activity after you've developed a relationship with them, whether through simple visits or years of purchase history. Use this information to personalize their experience and upsell and cross-sell relevant products to them.

Before buying anything, customers may spend a lot of time visiting your website and checking on the item when they are not sure. Showing customers their previously viewed things whenever they visit your website is guaranteed to convince them to convert. If you can offer a discount on things they've looked at several times, it may help you close the deal.

Implement Dynamic Content

Another personalization strategy is to show customers relevant material based on their previous visits to the website. For example, new customers to a website may notice an overall message and picture that speaks to a high level of brand and product offerings.

 When those site visitors return, businesses may employ machine learning to identify their user behavior—preferences, previous purchases, and even intent—and display relevant content to them. 

Provide them with graphics and content that is relevant to online shoppers. This tailored experience can foster trust, giving the buyer the impression that the supplier fully knows their specific demands.

Sellers may enhance these personalization efforts with third-party data and rely on the region or location-specific facts, demographics, and similar profiles to entice customers. customer sector.


Overall, e-commerce personalization is the best way to stay competitive in today's fast-paced business environment. Above are some tips for you to personalize your eCommerce website. Get started optimizing your site today!

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Hạnh Hoàng
Hạnh Hoàng

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