Printway Content Executive
Mar 27 2022 •5 minutes
Mother's Day is a day dedicated to honoring and celebrating mothers all over the world. According to the calendar of the United States and other countries, Mother's Day is celebrated on the second Sunday of May.
According to statistics from the National Retail Federation (NRF), in 2016, Mother's Day ranked third in overall sales among all holidays, with an astonishing sales figure of $21 billion. After 5 years of development, this number has reached a level that many people are amazed by. Mother's Day has undoubtedly become one of the million-dollar sales holidays in the e-commerce industry.
Here are some figures that speak volumes about this million-dollar sales holiday. With over 85 million people performing the noble duty of being a mother in the United States, more than 80% of them celebrate this meaningful holiday. The amount of goods consumed accounts for 27% of the total market, including clothing items that make up $2.1 billion.
Potential customers not only have the need to buy gifts and decorative items for themselves or their mothers but also for other women who are performing this noble duty, such as sisters, aunts, grandmothers, etc.
Therefore, in today's blog, to help sellers confidently run campaigns and achieve huge profits during this holiday, Printway would like to suggest some tools and ideas that can assist them in conquering this holiday.
Like other major holidays, Mother's Day is also bustling with shopping activity about a month in advance. We can imagine that the demand for shopping will start to move from around mid-April and be busiest from the end of April to early May.
Therefore, you need to prepare suitable plans to create appropriate campaigns and be ready to launch campaigns 1-2 months before the start of the holiday.
You need to determine the product selection to participate in the campaign, the ideas to apply to the product, and most importantly, the cost and campaigns to promote the product. This is a prerequisite process to decide the success of the campaign and the compatibility of the business with the sales campaign.
Firstly, sellers need to choose potential customers for their campaigns. From there, product selection and design can be done closest to the customers. Here are some potential customer groups you can refer to:
With many different design ideas, diverse and suitable for each customer, the amount of goods sold will be proportional to the investment you spend. We can mention some design ideas that Printway suggests for you below:
In order to target a fairly large number of potential customers, we can invest in personalized design for mothers and babies. Usually, mothers always want to shop for combos for both mother and baby. Create synchronicity and cohesion for the family.
You can absolutely choose from a number of products with a larger design for mom and a smaller size for baby. You can use some images such as family pictures, family names, family member names, ..or quotes for mother and baby.
The image of a versatile woman who both works well and is a good mother is pursued by most women today. Because of that, Boss mom has become a very well-received design that shows the strength and love of mothers. You can combine quotes like Mom boss mode, world's mom, .. to combine with your design. In addition, you can combine the image of a mother when she is with her child and the mother when working, .. to clearly express the design idea.
First-time moms want to capture this moment with the world. Therefore, this is a very potential niche. For the first time being a mother with many surprises, many memories to save, and life at this time all revolve around their little angel.
Therefore, you can combine these objects to create meaningful designs that create extremely important milestones in life. Quotes like: happy 1st mother's day, best mom since 2021,..
In addition to combining images, sellers can use designs combined with classic quotes such as:
Mother's Day is a day to honor the women who give us life. Therefore, using classic quotes is a way to express your love for the great women in your life.
In addition to the ideas suggested above, sellers can also combine with other niches such as:
Combining with related niches will increase the product's exposure to customers.
This is considered the closest approach to customers. You can create images and incorporate products with meaningful text to reach customers.
According to research, personalized email content for target customer groups can generate transaction rates up to 6 times higher than non-targeted email content. Create your email to make your customers stop in a sea of overwhelming emails and lead them directly to your Mother's Day collection.
You can refer to some discount forms to stimulate customers to buy because at this time, customers need motivation to make a purchase:
You should display these promotional messages on the homepage or in emails to existing customers. Promote advertising on social media channels such as Facebook, Instagram, Pinterest, etc.
Don't forget to collect customer information from these attractive sales programs!
Above are some suggestions for you and some tips on ideas and product promotion to the market. And don't forget to contact Printway for support in listing your products!
Wishing you all a successful sale season with millions of sales!
