November 28, 2022 9 min read

What's an eCommerce entrepreneur without the right tools? If you're in business, then you know firsthand how important marketing your product or service can be. Through social media, email marketing, and even email outreach, there are dozens of tried-and-true strategies to help boost your business to new heights. In fact, some of the most successful eCommerce businesses in the world have used one or more of these15 best eCommerce marketing tools in 2023. Let's take a look at them now!

15 Best Ecommerce Marketing Tools You Can't Ignore in 2023
Source: Freepik*

Top 15 Ecommerce Marketing Tools You should know in 2023

There’s an old proverb that goes something like “Give a man a fish, and you feed him for one meal. Teach him to fish, and you feed him for life”. This is also true in eCommerce marketing! In order to keep growing your online business, you need the right tools to help you accomplish this task as efficiently as possible!


If you are looking for a social media management tool that can tell you what social media efforts are paying off, Hootsuite is the right one for you.

The Hootsuite Dashboard allows you to manage all of your accounts in one place. Hootsuite currently interfaces with over 35 different providers, including Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram. You have the option of viewing and interacting with your accounts on a single screen, or you can create tabbed tabs where you engage with fewer platforms.

Hootsuite helps users analyze their social performance and lets them know your social engagement. 

Some other key benefits of using Hootsuite:

  • Save time by creating and scheduling posts from a single dashboard for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and Youtube.
  • Improve team collaboration by assigning tasks, managing approvals, and tracking team performance.
  • By automating postings to reach the audience at the ideal times, you may reach more consumers, increase engagement, and drive conversions.
  • Monitor brand mentions, relevant industry themes, and rivals in real-time to generate strategic insights.
  • By delivering incoming messages across social accounts to the appropriate people in a business, users may streamline how they provide customer care and assistance.
  • Using analytics, you may gain a deeper understanding of what your customers desire and turn those findings into customized reports.

Hootsuite Pricing:

  • Professional $49
  • Team $249
  • Business $739


Do you know email marketing is an irreplaceable marketing tool that every business uses to approach and stay in touch with their customers? Email marketing is a powerful marketing tool, with a $42 return on investment for every dollar spent.

Mailchimp is a marketing tool that can take your business to the next level. Mailchimp is the best email marketing software overall because it contains the capabilities that most businesses require without being unduly complicated or confusing. Businesses may plan campaigns, A/B test copy, and receive results on open rates, click-through rates, unsubscribe rates, and other metrics. Furthermore, it offers the most generous free-forever plans of any program we reviewed.

Benefits of using Mailchimp:

  • Free blueprint for life (up to 2,000 contacts)
  • Campaigns are simple to create and modify.
  • Clear reporting that aids in the optimization of future shipments
  • Connects to hundreds of software platforms

Mailchimp Pricing:

  • Essentials: $9.99 to $270 per month
  • Standard: $14.99 to $540 per month
  • Premium: $299 to $1,190 per month


HubSpot's CRM platform includes all of the tools and integrations necessary for marketing, sales, content management, and customer service. Each platform product is powerful on its own, but the real magic happens when they are used together.


Benefits of using Hubspot:

  • For marketing: assist you in increasing traffic, converting more visitors, and running complete inbound marketing campaigns at scale withLead Generation, Marketing Automation, and Analytics features
  • For sale: Hubspot helps you to get deeper insight, and close more deals with Advanced CRM, meeting scheduling, and payment features.
  • For service: you can easily contact customers through tickets, and gain their feedback and knowledge base
  • For CMS: marketers can use drag and drop function, SEO recommendations,  and Website themes to optimize marketing performance

Hubspot pricing:

  • The professional plan that allows you to usecomprehensive marketing software for automation, reporting, and campaigns, starts at $800/per month
  • Enterprise plan that provides the most powerful marketing tools for advanced control and flexibility, starting at $3600/month


SEMrush is very probably the most well-known SEO tool on the market. Originally created to assist businesses in improving their organic search results and rankings, the program is constantly adding new capabilities in order to remain relevant in today's ever-changing world of digital marketing. SEMrush is popular among digital marketing professionals since it:

  • Provides critical information on competitors' paid and search efforts
  • Provides keyword and link-building suggestions to aid in SEO.
  • Creating relevant site audits with key concerns that require attention

The benefit of using SEMrush:

  • Simple Monitoring and Management of Your Organic Rankings
  • Create Engaging and Creative PPC Campaigns
  • Increase the Effectiveness of Your Content Marketing
  • Analyze and Track the Effectiveness of Social Media
  • Semrush provides incredible features such as domain overview, position tracker, Traffic Analysis, Keyword Research, Market Insights

SEMrush plan and pricing:

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month is a comprehensive marketing platform that assists businesses in creating and launching sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can use the platform to harvest leads automatically, apply rules, trigger emails, and more.

Workflow management, tagging, A/B testing, one-click upsell, custom domains, and a contact database are among's features. It has a drag-and-drop interface that allows businesses to create web pages using predefined templates and combine subscription sites and payment systems. Businesses can also use an editor to create course sites, set up timed access, and sell content online.

Some benefits of using

  • Build Website
  • Manage Affiliates
  • Crean ate online course
  • Marketing Automation

Choose your plan:

  • Free
  • Startup: $27 per month 
  • Webinar $47/ month
  • Unlimited $97/month



Ahrefs is an SEO support tool, that specializes in analyzing the largest website indexes today. Like Google, Ahrefs has an extremely large database, with information updated every 15-30 minutes.

Ahrefs' activity will collect 4 indicators, including:

  • Content Index
  • Keyword Index
  • Search volume index
  • Backlink Index

There are several things you can do with Ahref:

  • Site Explore: you can easily check this information with Href URL, DR, Backlinks, Referral Demain, Organic Keyword, Traffic Value
  • Keyword Explore:Keyword Difficulty, Search volume, CPC, Clicks, CPS
  • Site audit
  • Rank Tracker
  • Content Explorer

Ahref Pricing:

  • Lite starts at $99
  • Standard starts at $199
  • Advanced starts at $399
  • Enterprise starts at $999



Klaviyo is an email marketing platform that is frequently used by e-commerce businesses because of its powerful SMS and email marketing automation. Setting up Klaviyo for your store helps you send email campaigns to your customers, thereby improving customer engagement with your brand, and increasing revenue with customized campaigns for each customer group.

Things you can do with Klaviyo:

  • Email marketing: send personalized emails to increase the conversion rate
  • SMS: Combine SMS and email marketing into a single platform to increase sales and communicate directly with customers, with built-in compliance and targeted customized messages.
  • Sign-up Form: Create a custom form for a special event
  • Ecommerce Automation
  • Pre-build template library

Klaviyo’s Pricing varies based on the total number of customers you have 

  • Email and SMS Start at $60/ month, Email Starting at$45 for business that has 1001 to 1500 customers


Omnisend is an email and SMS marketing tool utilized by over 80,000 eCommerce retailers who want to grow sales rather than work.


Omnisend features:

  • Combine email with SMS and push notifications in cart recovery, welcome series, purchase & shipment confirmation, or other bespoke automated workflows to drive sales on autopilot.
  • Improve your targeting by segmenting your contacts based on their purchasing activity, and sync more properties with Omnisend's full connection with BigCommerce.
  • Master email marketing in minutes with one-click BigCommerce integration, ready-to-use email templates, a simple content editor, and automated product import.

Things you can do with Omnisend:

  • Pre-built Ecommerce Automations
  • Newsletters and Targeted Campaigns
  • Email & SMS List Building Forms
  • Segmentation and Marketing Reports
  • Website Tracking

Omnisend plan and pricing:

  • Free plan with zero fee
  • Standard-Best for growing and medium-sized businesses focused on email marketing. starting at $16 per month
  • Pro - Best for high-volume senders aimed at adding extra power with SMS, starts at $59 per month


Buzzsumo is a tool to help you collect, research and analyze content from social networks, keywords, competitors… Also helps you keep up to date with the latest trends



Buzzsumo features:

  • Content Discovery
  • Content Research
  • Find influencers
  • Track what happens online

Buzzsumo pricing:

  • Free plan $0
  • Pro starts at $99 per month
  • Plus $179 per month
  • Large $299 per month


Unbounce is mostly a landing page creator. It enables you to create landing pages to collect emails, increase revenue, and do other things.


Unbounce does the following in a nutshell:

Keeping visitors on your site longer; encouraging them to subscribe more; encouraging them to buy more, and when they do, thanking you for letting them in on such a great bargain.

Unbounce features:

  • Increase conversion rate
  • Complete other marketing tools
  • Put An End to IT Requests & Bottlenecks
  • Reduce time to market
  • Build conversion tools with no HTML Knowledge
  • Easily measure campaign performance

Unbounce Pricing:

  • Launch: $90 per month 
  • Optimize 135$ per month
  • Accelerate: $225
  • Concierge $575


Outvio is used by online retailers of all sizes, from startups to huge eCommerce champions, to automate fulfillment and refunds, optimize customer assistance, increase brand presence, and allow post-checkout marketing.


Outvio features:

- Automated eCommerce assistance - Customized end-to-end purchasing experience

- Returns via self-service

- Claims and courier communication

- Extensive eCommerce analytics

Basically, Outvio helps eCommerce owners to automate their fulfillment process, ship orders fast and error-free, and provide personalized tracking notifications, customers support, return, and exchange.


  • Launch: 29 euro
  • Grow: 99 euro
  • Conquer: 199 euro
  • Enterprise: starts at 12000 euros per year



Salesforce Customer 360 - one integrated CRM platform that powers our full array of connected apps — connects your marketing, sales, commerce, support, and IT employees from anywhere. With Client 360, you can direct your employees' attention to what is most important right now: stabilizing your firm, reopening, and returning to providing excellent customer experiences.

What is Salesforce used for:

  • Personalized marketing can help you attract more buyers.
  • Gain more customers by learning about their wants and worries.
  • Give your customers the wonderful shopping experiences they expect.
  • Respond to customer support concerns faster across any channel.
  • Build custom apps to automate time-consuming processes.

Google Ads

Google Ads is a paid advertising platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or impression (CPM) on an ad.

Google AdsGoogle Ads

Google Ads is an excellent approach to deliver qualified visitors, or good-fit clients, to your business who are looking for items and services similar to those you provide. You may improve website traffic, phone calls, and in-store visits by using Google Ads.

Google ads provide several services such as:

  • Variety ads type such asBasic ad types (text, image, WAP mobile), Display Ad Builder ads, Dynamic Search Ads, and Product Shopping ads,...
  • Ad scheduling
  • Campaign experiments
  • Bid settings
  • Ad targeting,...


OptinMonster enables you to create and split-test high-converting opt-in forms without the assistance of a designer or developer. WordPress popup forms, floating header and footer bars, slide-ins, sidebar forms, after-post forms, in-line forms, mobile-specific forms, welcome gates, and more types of options are available.



OptinMonster provides powerful targeting features such as exit intent, page-level targeting, category and tag targeting, referrer detection, Adblock detection, device-based targeting, and much more.

OptinMonster Features:

  • Exit intent technology can be used to display a popup when a visitor is about to depart your site.
  • Increase conversions by using MonsterLinks' 2-step technology.
  • Build a hyper-segmented email list with powerful page-level targeting.
  • Use category, tag, and custom taxonomy options to output your options.
  • Scroll-triggered popups and opt-in forms boost conversion rates.
  • Show timed popup forms after a set amount of time or on the second pageview.


  • Basic from $9 per month
  • Plus from $17.67
  • Pro $22.04 from 
  • Growth $32.83


UpViral is a cloud-based Referral Marketing platform that allows marketers to conduct effective and profitable marketing campaigns in a matter of minutes. UpViral is ideal for marketers that want to concentrate on specific aspects of a campaign, such as increasing lead generation, improving conversion rates, and improving overall site performance.



UpViral's key features are the establishment of sweepstakes, the development of incentives, and the construction of waiting lists. Aside from these essential operations, the software also offers additional supporting capabilities such as the option to construct your own landing sites, email campaigns, thank you pages, and so on.

Benefits when using UpViral:

  • You may run limitless campaigns on all subscription plan tiers, which provides fantastic value for money.
  • Prize distribution and leaderboards can be automated, reducing the need for human intervention.
  • The mobile widget can be completely customized.
  • Campaign performance can be easily analyzed thanks to detailed analytics and reporting.


  • Starter: $79 per month
  • Business $119 per month
  • Premium $299 per month

Final words:

Here are 15 e-commerce marketing tools we want to introduce to you. Take your time deciding which tools can help you a substantial profit in this sale season.

In case you are planning to sell things on E-commerce platform,Printway is happy to help. We are proud to be the world-leading company that helps you fulfill your print-on-demand products. If you are interested in home decor, apparel, drinkware, or other products, access our website here to discover more. 

Should you have any questions about our products, don’t hesitate to contact our customer support team or join our Facebook Community as we are always willing to solve your problem anytime.

*, <a href="">Image by pch.vector</a> on Freepik
Hạnh Hoàng
Hạnh Hoàng

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