What's an eCommerce entrepreneur without the right tools? If you're in business, then you know firsthand how important marketing your product or service can be. Through social media, email marketing, and even email outreach, there are dozens of tried-and-true strategies to help boost your business to new heights. In fact, some of the most successful eCommerce businesses in the world have used one or more of these15 best eCommerce marketing tools in 2023. Let's take a look at them now!
There’s an old proverb that goes something like “Give a man a fish, and you feed him for one meal. Teach him to fish, and you feed him for life”. This is also true in eCommerce marketing! In order to keep growing your online business, you need the right tools to help you accomplish this task as efficiently as possible!
If you are looking for a social media management tool that can tell you what social media efforts are paying off, Hootsuite is the right one for you.
The Hootsuite Dashboard allows you to manage all of your accounts in one place. Hootsuite currently interfaces with over 35 different providers, including Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram. You have the option of viewing and interacting with your accounts on a single screen, or you can create tabbed tabs where you engage with fewer platforms.
Hootsuite helps users analyze their social performance and lets them know your social engagement.
Some other key benefits of using Hootsuite:
Do you know email marketing is an irreplaceable marketing tool that every business uses to approach and stay in touch with their customers? Email marketing is a powerful marketing tool, with a $42 return on investment for every dollar spent.
Benefits of using Mailchimp:
HubSpot's CRM platform includes all of the tools and integrations necessary for marketing, sales, content management, and customer service. Each platform product is powerful on its own, but the real magic happens when they are used together.
Benefits of using Hubspot:
SEMrush is very probably the most well-known SEO tool on the market. Originally created to assist businesses in improving their organic search results and rankings, the program is constantly adding new capabilities in order to remain relevant in today's ever-changing world of digital marketing. SEMrush is popular among digital marketing professionals since it:
The benefit of using SEMrush:
SEMrush plan and pricing:
Systeme.io is a comprehensive marketing platform that assists businesses in creating and launching sales funnels, affiliate programs, email marketing campaigns, online courses, blogs, and websites. Marketers can use the platform to harvest leads automatically, apply rules, trigger emails, and more.
Workflow management, tagging, A/B testing, one-click upsell, custom domains, and a contact database are among Systeme.io's features. It has a drag-and-drop interface that allows businesses to create web pages using predefined templates and combine subscription sites and payment systems. Businesses can also use an editor to create course sites, set up timed access, and sell content online.
Some benefits of using Systeme.io:
Choose your plan:
Ahrefs is an SEO support tool, that specializes in analyzing the largest website indexes today. Like Google, Ahrefs has an extremely large database, with information updated every 15-30 minutes.
Ahrefs' activity will collect 4 indicators, including:
There are several things you can do with Ahref:
Klaviyo is an email marketing platform that is frequently used by e-commerce businesses because of its powerful SMS and email marketing automation. Setting up Klaviyo for your store helps you send email campaigns to your customers, thereby improving customer engagement with your brand, and increasing revenue with customized campaigns for each customer group.
Things you can do with Klaviyo:
Klaviyo’s Pricing varies based on the total number of customers you have
Omnisend is an email and SMS marketing tool utilized by over 80,000 eCommerce retailers who want to grow sales rather than work.
Things you can do with Omnisend:
Omnisend plan and pricing:
Buzzsumo is a tool to help you collect, research and analyze content from social networks, keywords, competitors… Also helps you keep up to date with the latest trends
Unbounce is mostly a landing page creator. It enables you to create landing pages to collect emails, increase revenue, and do other things.
Unbounce does the following in a nutshell:
Keeping visitors on your site longer; encouraging them to subscribe more; encouraging them to buy more, and when they do, thanking you for letting them in on such a great bargain.
Outvio is used by online retailers of all sizes, from startups to huge eCommerce champions, to automate fulfillment and refunds, optimize customer assistance, increase brand presence, and allow post-checkout marketing.
- Automated eCommerce assistance - Customized end-to-end purchasing experience
- Returns via self-service
- Claims and courier communication
- Extensive eCommerce analytics
Basically, Outvio helps eCommerce owners to automate their fulfillment process, ship orders fast and error-free, and provide personalized tracking notifications, customers support, return, and exchange.
Salesforce Customer 360 - one integrated CRM platform that powers our full array of connected apps — connects your marketing, sales, commerce, support, and IT employees from anywhere. With Client 360, you can direct your employees' attention to what is most important right now: stabilizing your firm, reopening, and returning to providing excellent customer experiences.
What is Salesforce used for:
Google Ads is a paid advertising platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or impression (CPM) on an ad.
Google Ads is an excellent approach to deliver qualified visitors, or good-fit clients, to your business who are looking for items and services similar to those you provide. You may improve website traffic, phone calls, and in-store visits by using Google Ads.
Google ads provide several services such as:
OptinMonster enables you to create and split-test high-converting opt-in forms without the assistance of a designer or developer. WordPress popup forms, floating header and footer bars, slide-ins, sidebar forms, after-post forms, in-line forms, mobile-specific forms, welcome gates, and more types of options are available.
OptinMonster provides powerful targeting features such as exit intent, page-level targeting, category and tag targeting, referrer detection, Adblock detection, device-based targeting, and much more.
UpViral is a cloud-based Referral Marketing platform that allows marketers to conduct effective and profitable marketing campaigns in a matter of minutes. UpViral is ideal for marketers that want to concentrate on specific aspects of a campaign, such as increasing lead generation, improving conversion rates, and improving overall site performance.
UpViral's key features are the establishment of sweepstakes, the development of incentives, and the construction of waiting lists. Aside from these essential operations, the software also offers additional supporting capabilities such as the option to construct your own landing sites, email campaigns, thank you pages, and so on.
Benefits when using UpViral:
Here are 15 e-commerce marketing tools we want to introduce to you. Take your time deciding which tools can help you a substantial profit in this sale season.
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Should you have any questions about our products, don’t hesitate to contact our customer support team or join our Facebook Community as we are always willing to solve your problem anytime.*, <a href="https://www.freepik.com/free-vector/digital-marketing-team-constructing-landing-home-page_11235349.htm#query=marketing%20tools&position=47&from_view=search&track=sph">Image by pch.vector</a> on Freepik