Etsyhas long ceased to be a website solely for shopping for crafts or vintage items. Customers shop at Etsy because the site offers a large number of unique items that few other platforms offer. In today's article, let's explore the 3 steps of effective marketing planning on Etsy in 2023.
As of 2023, Etsy remains a diverse and thriving online business marketplace. The proof lies in the incredible numbers this platform owns in 2022.
From the above figures, you can see the strength and outstanding growth rate of Etsy each year. That's why sellers need to work every row to keep up with the platform's growth.
To run your Etsy store effectively in 2023, get ready to plan your marketing with the specific steps suggested below.
According to eRank, there are two main items that sellers can prepare before starting to develop a marketing plan for their store in 2023.
While these are elements that do not need to be completed in a specific time, they will also have a positive impact on your store revenue. Small improvements over time will result in a better customer experience each time they visit your store. You don't need to make too many changes to get positive effects.
Example:
This next step is to figure out when you will run marketing campaigns this year to increase your sales. There are 3 main types of campaigns to consider:
Adding new products to your store catalog, you can showcase individual products or plan to launch collections with multiple products under specific themes.
For example, if you are selling clothing products, you can create a collection with themed designs on Valentine's Day, Mother's Day, and Father's Day, ... and launch at the appropriate times.
You do not have to look for products that are too unique, you can start with new ideas to make these products more special.
Holidays and major events are ideal times for sellers to increase sales on their Etsy stores. Some of the big holidays with high potential for Etsy sellers are Valentine's Day, Mother's Day, Father's Day, Christmas Day, Easter Day, and New Year's eve,...
In addition to holidays, some events such as Black Friday, and Cyber Monday, ... are also good times to start creating programs to attract customers.
In addition to special holidays, you can also actively run promotions according to your needs. These programs are intended to attract customers to use products or services or encourage them to buy more products.
When it comes to marketing on Etsy, sellers need to plan early as most shopping events require early planning and preparation.
For example, Halloween takes place in October, but the time to plan and prepare marketing plans for this holiday can start in August. Many sellers are even getting ready from July. for a successful Halloween season.
You should also plan early for the holidays you want to boost sales, such as Christmas or Black Friday.
This way, you will always be proactive in events and will get better results with careful preparation.
To determine when you need to prepare for the festival, you can use several tools such as Google trends, Pinterest trends, eRank, ... to check the specific time that customers start searching for information. about that holiday. Follow that time to start preparing one to two months in advance.
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