How to write a good product description that sells

Unlike a direct purchase, customers who buy online can only receive information through images and product descriptions that the seller provides to them. If images help buyers get a visual view of the product, then descriptions help them better understand the features, materials, and parameters. However, product descriptions aren't just flyers, they're a way to persuade, entice, and ultimately encourage customers to buy!Writing product descriptions is not easy, especially if the seller has no experience writing descriptions. However, there are some tips that the seller can apply to take the product description to the next level. Let's explore here!<figure class="image"><img src="https://cdn.printway.io/lzi/64ec6b0f7b0f19cbdf201f18_800x800.jpg" alt="how to write product desciption"></figure><h3>What is a product description?</h3>The product description is the part that provides information about the product written in marketing language to explain what the product is and convince customers to buy that product. The purpose of the product description is to help customers get basic information about the product and its benefits.<figure class="image"><img src="https://cdn.printway.io/lzi/64ec6bde8740cc23d7e68acb_800x800.jpg"></figure>A well-crafted product description will further increase the conversion rate. Sometimes you will see the same product, on the same platform selling at the same price, but stores with more elaborate, creative product descriptions will sell more goods than products with sketchy, boring descriptions.To write an effective product description, you need to answer the customer s urgent questions as follows:<ul><li>Products meet the needs of customers</li><li>What customers benefit from the product</li><li>The outstanding advantages and differences of the product compared to competitors</li><li>Characteristics of the product / related information</li><li>An effective product description should respond to all of these requirements in an interesting, engaging, and creative way.</li></ul><h3>9 awesome tips to write a product description that sells</h3>A perfect product description will be divided into 5 to 6 main sections if accompanied by a Call To Action. But now some platforms have integrated CTAs so you may not need to bother too much about this! Here are some criteria that you can refer to to optimize your product descriptions!<h4>Know who your target audience is</h4>The product description must meet the needs of your target customers, which requires you to identify the right potential customers. You must know who they are, their gender, age, interests, and what features and benefits of the product the buyer is most interested in!By keeping this information in mind, buyers can write product descriptions with enough information to meet the customer s needs!For example, with products for children, parents will be interested in the material, origin of the product, and whether the product is safe or not, certified by the regulatory agencies or not. If there is a seller who can post on the image. Also link to articles that distinguish real goods, and fake goods.<h4>Focus on the benefits of the product</h4>As a seller, you definitely want to show all the information about the product to customers. However, not all buyers are interested in the usual features of the product. Instead, they want to know what benefits it brings to them.So please prioritize the unique selling point of the product first and the less important information at the bottom. Also, do not forget to put the benefits of the product on top so that customers know how useful they are to their lives.Here is an example of a product description that the Method Home brand has used to inform customers about the product. In this description, in just the first few lines, customers have information about the cleaning ability of the product, recycling features, plant origin, and aroma of the product. The specific information about the composition and less user attention will be pushed down to the table at the bottom!<figure class="image"><img src="https://cdn.printway.io/lzi/64ec634c2cecf218bff258f0_800x800.jpg" alt="product description"></figure>Image source: Method Home <h4>Keep your description short and easy to read</h4>The product description should not be too long because studies have shown that customers only pay attention and read about 16% of the content displayed on each page. So, sellers need to push all the information that customers need to grasp within this 16%!<figure class="image"><img src="https://cdn.printway.io/lzi/64ec63b885017ce4fa0618b4_800x800.jpg" alt="why health warrior"></figure>The seller can do this by using bullet points or separating paragraphs of text so that the customer can skim the information.To make the description easier to follow, the seller can do the following tips:<ul><li>Use bold headers</li><li>Use bullet points to divide ideas</li><li>Bold the necessary paragraphs</li><li>Use easy-to-understand words</li></ul>For example, here is a brief description of the Health Warrior brand. The information is divided into letters of different sizes so that customers can distinguish the main and secondary information.<h4>Using the right tone and words for your products</h4>According to research by David Ogilvy, there are 20 words that influence a customer s buying emotions, including:<ul><li>Suddenly</li><li>Now</li><li>Announcing</li><li>Introducing</li><li>Improvement</li><li>Amazing</li><li>Sensational</li><li>Remarkable</li><li>Revolutionary</li><li>Startling</li><li>Miracle</li><li>Magic</li><li>Offer</li><li>Quick</li><li>Easy</li><li>Wanted</li><li>Challenge</li><li>Compare</li><li>Bargain</li><li>Hurry</li></ul>Using the words listed above helps attract the reader from the first line and convince them to take action. Sellers can use these words in the product description, title, email template, etc...In addition to the words that should be used, there are also some words and phrases that sellers should not use in the description, including:<ul><li>Market-leading</li><li>Breakthrough</li><li>Innovative</li><li>Stunning</li><li>Ultimate</li></ul><h4>Use the most comparative form to make product highlight</h4>Use the best comparison to prove your product is the best, the most advanced, and the easiest to use...This will give customers the impression that this is a great product. However, do not forget to attach evidence to show guests that these words are not empty words.<h4>Optimize for the search engine</h4>When writing product descriptions, there are two objects that sellers need to write customers and search engine algorithms. The seller needs to put the necessary keywords in the title, product description, and combination of short-tail keywords and long-tail keywords. It is essential for sellers to adjust and integrate keywords naturally.Some items that sellers can put keywords in are:<ul><li>Title of the page</li><li>Description de meta</li><li>ALT tag</li><li>Product Description</li></ul><h4>Include social proof</h4>According to research in 2020, <a href="https://www.brightlocal.com/research/local-consumer-review-survey/">87% </a>of shoppers read product reviews before making a purchase decision. That makes product reviews beneficial for sellers as well as customers themselves.The inclusion of reviews and social proof helps reduce hesitation when buying and soothes anxiety about product quality. Sellers can create collections to post on social networks to add credibility to the product.For example, the Gymshark sales page always publishes customer reviews on each product page. At the same time, it displays a review system so that shoppers can get product information quickly and easily. <figure class="image"><img src="https://cdn.printway.io/lzi/64ec6992051cb8d122a4b53b_800x800.jpg" alt="social proof"></figure>Review from buyers(Gymshark source) <h3>Tell your buyer a story</h3>Don t just write theoretical sentences but be creative with stories in the product description. This will help reduce the barriers of distance between the product and the customer, making them more willing to buy the product.When starting to tell a product story, you might ask yourself:Who created the product?What inspiration creates the product?How has the product been tested?<figure class="image"><img src="https://cdn.printway.io/lzi/64ec69ad3a32a208d787283f_800x800.jpg" alt="miss dior"></figure>Product Description from Dior <h3>Using high-quality images</h3>Even after optimizing the product description, sellers still need to use quality and outstanding images. The reason is that 63% of customers think that product images are more important than the description or even customer reviews.Quality photos will show customers all the features of the product, while allowing customers to visualize their use.For example, the Vitamix brand, which sells professional blenders, uses quality photos and videos on its product pages to help boost sales.<figure class="image"><img src="https://cdn.printway.io/lzi/64ec69fcdd525c4922dc046d_800x800.jpg" alt="vitamix"></figure>Image source: Vitamix Here are some tips that sellers can describe products effectively. Try to be creative, and write with enthusiasm and passion so that this description becomes more useful and attractive to customers!

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