<p>With <strong>fierce competition</strong> in the <strong>market</strong>, retailers in the <strong>e</strong>-<strong>commerce market</strong> have constantly made efforts to improve their business. That is the reason why focusing on the types of ads that tend to be saturated like Facebook or Google is not enough. The expansion of advertising channels and contact with customers on multiple platforms will help sellers have the opportunity to exploit more value and increase sales more easily.</p><p> </p><p>This is why Printway partners with Tyroo in the program to support sellers in creating accounts and running ads on two platforms, Snapchat, and Pinterest. With this program, Printway hopes to bring Sellers the opportunity to conquer new advertising channels, a new land with more opportunities, and more potential in the volatile e-commerce market.</p><figure class="image"><img src="https://cdn.printway.io/lzi/653b24dacffe2bf311f8ee7c_800x800.png" alt="grow your sales with pinterest and snapchat"></figure><h2><strong>What will the support program between Tyroo and Printway bring you?</strong></h2><p>Tyroo is the exclusive agency of Pinterest and Snapchat in the APAC market. With this partnership, Tyroo will support brands to scale their business by focusing on building channels, formats, audience, and ad data through its flagship services.</p><p><strong>In partnership with Printway and Tyroo, sellers will be able to:</strong></p><ul><li>Get up to $450 off Pinterest and up to $600 off Snapchat during camp runs on these two platforms through March 2024 (base spend per campaign per month)</li><li>Get support from Printway x Tyroo: Get advice from A to camp, target, and orient effective advertising content. In addition, sellers also have the opportunity to participate in detailed training programs from Tyroo. Onboard advertising quickly with close support and advice from the Tyroo team.</li></ul><p><strong>Conditions for participation:</strong></p><ul><li>Sellers register for the program <a href="https://docs.google.com/forms/d/1yXk8lmDxqTf-PLOwWMTg1ttfheoctNXeVqY_rAlLfRI/edit">HERE</a>. Immediately after registration, the Tyroo team will contact and support sellers throughout the onboarding process.</li><li>Sellers are fulfilling products from Printway</li></ul><h2><strong>Snapchat & Pinterest - Let's talk numbers</strong></h2><p>Both Snapchat and Pinterest are names that are familiar to those who love using social networks. Let's explore the potential that you may not know about Snapchat and Pinterest Ads right here!</p><h3><strong>Snapchat and the advertising potential of Snapchat</strong></h3><figure class="image"><img src="https://cdn.printway.io/lzi/6539dcea8b874436b01e1f45_800x800.png" alt="snapchat"></figure><p> </p><p>Snapchat - mobile messaging app launched in 2011 with more than 380 million users in 2023. Snapchat is one of the most popular applications among young people in the US. Up to <a href="https://forbusiness.snapchat.com/blog/product-ads-guide?lang=en-US">180 </a>million Snapchat users live in the US and up to 67% of users are in the 18-29 age group, the most potential shopping audience on e-commerce platforms. </p><p> </p><p>Every day more than 5 million snaps are created, which proves the power and influence that Snapchat can bring to advertisers in 2023.</p><p> </p><p>Why Snapchat is an advertising platform that every seller should not ignore? There are many factors to expand the advertising platform, but why Snapchat is a channel that sellers should pay attention to? Here are the reasons that you need to know:</p><ul><li>First, Snapchat has a huge user base and a high level of engagement, especially among the younger generation.</li><li><a href="https://businesshelp.snapchat.com/s/article/snap-ads-intro"><u>ad formats </u></a>Interactive ad formats such as Lenses, Filters, and AR experiences deliver rich and engaging brand experiences.</li><li>Advertising campaigns are highly targeted, <a href="https://forbusiness.snapchat.com/advertising/objectives"><u>targeted </u></a>based on demographics, interests, behaviors, and location.</li><li>Detailed statistics and analytics to <a href="https://forbusiness.snapchat.com/advertising/measurement"><u>measure </u></a>the performance of your advertising campaigns and track key metrics such as reach, engagement, and conversions.</li><li><a href="https://forbusiness.snapchat.com/blog/introducing-dynamic-ads"><u>Dynamic ads </u></a>can update in real-time based on user performance and behavior data.</li></ul><h3><strong>Pinterest - "gold mine" advertising is waiting to be exploited</strong></h3><figure class="image"><img src="https://cdn.printway.io/lzi/6539dcffc2247ad4adf8862d_800x800.png" alt="Pinterest"></figure><p>Pinterest is a visual discovery tool for finding ideas from all walks of life. Pinterest was launched in 2010 and to date has over <strong>465 million </strong>users per month by 2023. </p><p> </p><p>Up to <strong>60% </strong>of Pinterest users are women, who hold the most spending power in the family. <strong>45% </strong>of US households with incomes over $100,000 a year use Pinterest. Pinterest is where people <strong>search, discover</strong>,<strong> and buy</strong>. So this is a good time for you to start advertising</p><p> </p><p>Not only that, with Pinterest you can increase your cost per conversion by 2.3 times <strong>2.3 times </strong>more than social media advertising. At the same time, double the ROAS for retail brands compared to other types of social media advertising.</p><p> </p><p>Pinterest and Snapchat are both potential platforms for sellers to increase conversions and increase sales for their e-commerce products! Expand opportunities and grow with advertising platforms with Printway and Tyroo today!</p><figure class="image"><img src="https://cdn.printway.io/lzi/653b3e63c2247ad4adf8ada8_800x800.png" alt="sign up"></figure>