<p>Those who are selling on the Amazon e-commerce platform must have heard of the name Amazon Buy Box. This is considered one of the unique ways to boost sellers' revenue, helping them overcome competitors selling the same niche. So, <strong> </strong>what is Amazon Buy Box, and how to own the magic Buy Box from  Amazon. Let's find out right in this article.</p><h3><strong>What is Amazon Buy Box?</strong></h3><figure class="image"><img src="https://cdn.printway.io/lzi/64afc51972ceecf7aad54ed9_800x800.jpg" alt="What is Amazon Buy Box?"></figure><p>Buy Box is one of the perks that Amazon reserved for sellers who meet the criteria they set. For a certain period of time, only one seller will be allowed to own the Buy Box feature with certain advantages.</p><p>Buy Box on Amazon will be displayed when customers click on the product details. Here Buy Box will appear with a yellow box design with an "Add to Cart" button that allows customers to add products to the shopping cart and quickly compare product prices with other sellers.</p><p>Thanks to the Buy Box feature, users will not need to see a series of seller lists with different products, but only see one product at a single Featured Seller selected by Amazon.</p><h3><strong>The Role of Amazon Buy Box</strong></h3><figure class="image"><img src="https://cdn.printway.io/lzi/64afc52f51b7fb6a50fc7994_800x800.jpg" alt="The Role of Amazon Buy Box"></figure><p>The e-commerce industry is predicted to account for 17% of U.S. retail sales by 2021. By leading the market share in this huge number, Amazon has created a playground where every seller needs to be prepared to compete fiercely. Now is the time for Amazon sellers to take stronger steps in promoting and marketing products to users.</p><p>In addition to using promotional tools that anyone can take advantage of, winning the priority from Amazon will be a powerful arm to help sellers rise in the race with global sellers.</p><h4><strong>Increase sales number</strong></h4><p>According to the study, the majority of shoppers decide to order through the Buy Box. Up to 82% of sales made on Amazon are through BuyBox. This rate is even higher for mobile users.</p><p>The seller who owns the Buy Box will be ranked highest by Amazon at the time customers search, which helps the seller sell more products without spending a lot of money on running ads.</p><h4><strong>Access customers using the Amazon mobile app</strong></h4><p>There are currently more than 150 million mobile users accessing the Amazon app. To reach these leads, sellers need to win a Buy Box.</p><p>Unlike how it is displayed on the computer interface when buyers can choose to buy products suggested by Amazon or choose the seller displayed at the bottom. The Buy Box on the mobile app will only show the Featured Seller s box, increasing the purchase rate several times compared to customers who buy on a computer.</p><h3><strong>How to Own the Amazon Buy Box</strong></h3><p>Although it supports sellers with many brand and revenue perks, not everyone who sells on Amazon can own the Buy Box. Only businesses with excellent seller indexes will have a chance to win this powerful box! Here are some criteria for owning a Buy Box.</p><h4><strong>Professional Amazon seller account</strong></h4><p>Only merchant accounts using the Professional Plan are eligible to use Buy Box. The cost to use a professional merchant account is $39.99 a month. Whether you intend to win the Buy Box or not, using a Professional account will help sellers save more costs and enjoy more benefits from Amazon.</p><h4><strong>Products for sale must be new</strong></h4><p>New products and old products will have different Buy Box models. New products will use Buy Box while used products will use Used buy box. If you are selling new, the seller does not need to care too much about this item, but if you are an old seller, adding Used Buy Box to the sales strategy will still increase the competition for the product.</p><h4><strong>Amazon account must have high-quality measurement indicator</strong></h4><p>Indicators such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate must be maintained at a good level for a stable period of time for sellers to be eligible to reach the Buy Box. The better these indicators are, the higher the chance of getting a Buy box. To check the indicators, sellers can visit Store Health to observe and adjust.</p><p>Some of the factors that affect the buy box are:</p><ul><li>Seller Rating below 70%</li><li>On-Time Delivery Less Than 97%</li><li>Tracked orders below 98%</li><li>Late Shipment Rate over 4%</li><li>Cancellation Rate over 2.5%</li><li>Shipping Time of more than 14 days</li><li>Customer Response Time More than 10% within 24 hours</li></ul><h3><strong>Conditions to get the buy box</strong></h3><p>Buy Box-eligible is a status that shows up with a 2 to 6-month high-performing sales account on Amazon and is eligible to own a Buy Box. To view seller information, visit Amazon Seller Central = > Inventory and navigate to Manage Inventory. Find information about "Buy Box Eligible" in the Column Display section and select "Show When Available." When the store is eligible for the Buy Box, the seller will receive information.</p><h3><strong>Enough product stock</strong></h3><p>To receive a Buy Box, a seller needs to make sure they have enough stock. Once the product is out of stock, Amazon will immediately move the Buy Box to the next seller. Although sellers can replenish goods after they are out of stock, the chance of getting a Buy Box will be difficult to get a second time. Amazon's algorithm also prefers Buy Box.</p><h3><strong>Tips to get your Amazon Buy Box as soon as possible</strong></h3><p>With millions of sellers every day on the Amazon platform, your store will be more noticeable by the giant s algorithm if you add some additional factors.</p><figure class="image"><img src="https://cdn.printway.io/lzi/64afc574ed88bc6aeb5065f2_800x800.jpg" alt="Tips to get your Amazon Buy Box as soon as possible"></figure><h4><strong>Use Fulfillment by Amazon</strong></h4><p>One of the most influential factors in getting a Buy Box is the method of processing the product. Amazon considers its services to have perfect indicators, so using FBA services will increase the chances of getting a Buy Box.</p><p>To use FBA services, sellers should choose reputable fulfillment units, prepare products, and ship before the sale season... to ensure sales efficiency. At present, Printway is providing FBA service with all products from the Vietnam factory. To use Printway's FBA service, please refer to more <a href="https://help.printway.io/details/printway-app/don-hang/lam-the-nao-de-dat-mot-don-hang-fba-"><strong>here </strong></a><strong>.</strong></p><p>Although FBA shipments will increase the chance of receiving a Buy Box, this does not mean that FBM - Fulfillment By Merchant service users do not have the opportunity to receive a Buy Box, only that the required indicators will be stricter and more difficult.</p><h4><strong>Make sure you have the lowest landed price</strong></h4><p>Landed Price is the price at which a product is sold to the customer, including product price, shipping price and other costs if any. The lower the Landed Price, the higher the chance of owning the Buy Box.</p><p>If your store is having higher metrics than your direct competitors, you can increase the price while still keeping the Buy Box. If the competitor has a better strategy and metrics, then reducing the price to the lowest possible Landed Price will be the way to win the Buy Box.</p><h4><strong>Short shipping time</strong></h4><p>The simplest metric that Amazon looks at when offering a Buy Box to a seller is the time that the seller can deliver it to the buyer. With products such as birthday cards or perishable goods, the faster the delivery time, the more Amazon appreciates because customers often have the need to receive early products of the above nature.</p><p>Amazon has the following shipping time frames: 0 - 2 days, 3 - 7 days, 8 - 13 days, and 14 days. The faster the seller delivers, the better.</p><h4><strong>Provide good products and service</strong></h4><p>Amazon evaluates seller's stores through a number of factors, such as late delivery and on-time delivery rates, order cancellation rates, and order error rates. If these rates are good indicators, and there is no bad feedback from customers, Amazon will prioritize sellers to receive Buy Box.</p><h4><strong>Choosing suitable print-on-demand fulfillment</strong></h4><p>For POD sellers on Amazon, the selection of fulfillment units to process orders and ship products plays an important role in getting a Buy Box. A reputable fulfillment service will provide high-quality products, guarantee shipping times and assist in improving indicators for the store. Currently, the seller can choose to become a seller of Printway - fulfillment service in Vietnam with more than 350 high-quality products produced in many print shops around the world, such as Vietnam, America, Australia, Eu.</p><h3><strong>Top tools to help sellers gain Amazon Buy box</strong></h3><figure class="image"><img src="https://cdn.printway.io/lzi/64afc553010d4fd1509e1293_800x800.jpg" alt="Top tools to help sellers gain Amazon Buy box"></figure><p>There are a number of tools available to help sellers take care of customers, market, and increase their chances of getting a Buy Box quickly, including:</p><h4><strong>Customer feedback tools</strong></h4><p>To receive the Buy Box, sellers need to receive positive feedback from customers, many buyers often forget to review the store after receiving the product. To remind buyers of feedback, post-purchase experience, sellers can use FeedbackGenius and FeedbackFive. These two tools support automatic reminder sending, which allows monitoring of negative feedback, which helps avoid unnecessary hassles and improves customer-related metrics.</p><h4><strong>Shipping methods</strong></h4><p>Shipping time greatly affects the receipt of Buy Box, even if you use FBA, FBM or SFP, you still have to optimize the shipping process. Sellers can choose ShipWorks or Ship Station to create shipping labels, order processing, and order status update,...</p><p> </p><p><strong>Conclusion: Amazon Buy Box </strong>is a privilege with many revenue benefits exclusive to the Seller, winning the Buy Box means that the seller has been prioritized by Amazon and has a chance to attract more potential customers. However, owning the Buy Box is not easy, sellers always have to follow the store status and optimize continuously to have the opportunity to receive the Buy Box. Hope the tips above are useful to sellers in the process of touching the Buy Box!</p>