Tiktok aka Douyin in its home market is now a “must-have” app for any youngster. In these recent years, Tiktok has grown into a fully-fledged video service, with content available for all types of viewers. This makes Tiktok a new channel for small businesses to increase audience engagement and brand awareness. In this article, let's find out how to sell on Tiktok and ways to make your business big on this social platform.
Just launched in 2016, Tiktok has quickly started to gain traction in its home market - China and spread around the world the following year. Tiktok started as a short-form video-sharing platform, used mostly for lip-syncing and dancing videos. Currently, Tiktok has become one of the most popular social-commerce platforms that connect sellers and buyers in many markets while still being the best app for short videos.
With more than 1 billion monthly active users that are still growing, Tiktok is among the top 03 platforms with the most active users, only ranked behind Facebook and Youtube.
Most Tiktok users are now gen Z with 60%, but in a new report about Tiktok users’ age, the user base is aging up, which means businesses are likely to have a chance to approach more target audiences on this platform.
People tend to spend 95 minutes on average per day on Tiktok and open its app 8 times a day.
The data above only mean one thing: Tiktok is now the best place for a business toincrease audience engagement, brand awareness, or sell its products. Not to mention the huge impact of Tiktok Shop since it first launched on the platform. A study conducted by Tiktok shows that 67% of their community members make a decision to purchase something even when they were not looking to do so.
You can start selling on Tiktok by following the steps below
Each platform has its own seller and their behavior and purpose when using these platforms are different. You should start by learning about the platform and its users to know what you can sell well.
The percentage of U.S.- based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%.This meansTiktok is used mostly by Gen Z (trendsetters) and millennials, you can spend time on and explore your markets and focus on these users.
But do not leave if your target audience is not that much on this platform, you still have a chance to promote your brandawareness on TikTok & connect with a potentially huge audience.
Tiktok does not provide a detailed list of products for sellers to sell, but they do have a prohibited items list. Check on that list before you choose a product to sell. Browsing the top trending video to find out an idea of what kind ò products are suitable for the platform. Do not forget to explore the hashtag #TikTokMadeMeBuyIt for more product ideas.
Download Tiktok and start the game the right way when you have the product to sell in mind. When you first log in to Tiktok, you will be assigned a Personal account, switch to a Business account, and choose the company's field to start selling or properly advertise your brand.
With a tiktok business account, business owners can access all the data, and analytics, and track the performance of each video. Besides, they can include a link to their store. Some other benefits of using Tiktok Business Account are:
Source: Dior on Tiktok
Set up your profile to attract customers when they access your page. Tiktok for business allows you to leave your website link, email address, and social media accounts. Here are some things you can consider to optimize your profile:
Tiktok only lets you describe your brand shortly in the bio. Try to keep it short but special enough so that customers can remember your brand or at least know what you are selling. Including taglines or keywords to improve tiktok SEO are also nice tips to do.
Gen Z and Millennials are two age groups that dominate Tiktok, and use visual language as icons to hit their attention and increase conversions.
With the ever-growing popularity of engagement marketing, TikTok is an excellent platform for businesses to advertise in a natural and unforced manner. It is important to provide a purchase link on your bio since it’s the first thing customers see when they access your page and it makes everything easier when they want to buy something.
Now you are all set to connect your website or product listings to your Tiktok account. You have two integration options, one is an in-app purchase or a final transaction taking place on your website.
To start on Tiktok, you will need to create various content and videos. Tiktok is a fast-paced platform where everything you want to convey is counted by second. You must produce content in a short amount of time but special enough to emphasize your product or service. Don’t be too “salesy”, just relax and create genuine content that makes you happy.
If you do not have any ideas for your page, look at the Discover tab or scroll down the For you page to gain more inspiration. Make use of the current trends and content that goes viral to create your own.
One of the purposes of developing material for TikTok is to generate a large amount of user-generated content (UGC). UGC raises brand exposure, which leads to trust and, eventually, purchases.
TikTok Shop is probably the best marketing feature across social media right now. It allows users to buy directly on the platform and ends all transactions without leaving the platform.
To start with TikTok shop, you need to be over 18 and have more than 1000 followers.Access Tiktok shop via the Seller Center and finish the registration process, which involves the following steps:
After completing the registration process, you can list your product and set up shipping methods, prices, and promotions like other selling platforms.
Tiktok supports multiple types of advertisement:TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges. Each one serves a different purpose and will produce a different result depending on the type of campaign you're running.
TikTok is a relatively new platform, particularly in the corporate world, and as such, it is not as saturated as Facebook, Instagram, and YouTube. Because there isn't currently a strong influencer network, it's also considerably cheaper to promote on; there are far fewer users competing for sponsorship and ad positions.
If you are print on demand seller and have the plan to sell on Tiktok, do not forget to integrate your selling platforms into your Tiktok page and promote them wisely. With the help of Printway - a Print On Demand Fulfillment Supplier, selling on Tiktok and other platforms has never been easier. We help businesses with printing, packaging, brand building, shipping, and more.
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